By Mehmet açikgöz<br />&<br />Yigit han yilmaz<br />MedNet<br />
What Is Mednet ?<br />MedNet is a free Web site which provides scientifically based medical information to a nonprofession...
How does MedNet profit ?<br />MedNet only generates profits from advertising sales mostly from pharmaceutical companies.<b...
Brand Image<br />Visitors to MedNet see those ads in the context of a trusted andhelpful site—a neighborhood of family fri...
Competitors<br />Nonprofit and governmental websites.<br />Large Web-sites.*Marvel search engine.<br />Niche competitors.<...
Marvel’s Challenge<br />Windham Pharmaceuticals, a drug company which MedNet cannot afford to lose, wants to make a new de...
Cost-Per-Click Chart<br />
MedNet Side<br />If MedNet charges Windham Pharmaceuticals via Pay-per-click  method,it will lose 80% of revenue.<br />Inc...
Solution<br />MedNet convinces Windham Pharmaceuticals that; audience gained via MedNet is more valuable than the ones gai...
In The Future<br />Take a more prescriptive, diagnostic posture toward site visitors.<br />Bring alternative health inform...
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Med net

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Med net

  1. 1. By Mehmet açikgöz<br />&<br />Yigit han yilmaz<br />MedNet<br />
  2. 2. What Is Mednet ?<br />MedNet is a free Web site which provides scientifically based medical information to a nonprofessional consumer audience.<br />
  3. 3. How does MedNet profit ?<br />MedNet only generates profits from advertising sales mostly from pharmaceutical companies.<br />Charges via Pay-per-impression.<br />$100 for each 1,000 impressions<br />
  4. 4. Brand Image<br />Visitors to MedNet see those ads in the context of a trusted andhelpful site—a neighborhood of family friends, and even if they don’t buy right away, theyare left with a positive impression of the advertiser and its products.<br />Audience eventually return.<br />
  5. 5. Competitors<br />Nonprofit and governmental websites.<br />Large Web-sites.*Marvel search engine.<br />Niche competitors.<br /> *Cholesterol.com<br /> *ClinicalTrials.com<br />
  6. 6. Marvel’s Challenge<br />Windham Pharmaceuticals, a drug company which MedNet cannot afford to lose, wants to make a new deal because Marvel ( a huge search engine) charges companies via Pay-per-click model which is cheaper.<br />Marvel has larger audience.<br />
  7. 7. Cost-Per-Click Chart<br />
  8. 8. MedNet Side<br />If MedNet charges Windham Pharmaceuticals via Pay-per-click method,it will lose 80% of revenue.<br />Increase the size of our audience.<br />New contracts with companies.<br />Long-term solutions won’t help.<br />
  9. 9. Solution<br />MedNet convinces Windham Pharmaceuticals that; audience gained via MedNet is more valuable than the ones gained via Marvel.<br />Audience from MedNet comes with trust to brand, attraction to your products and most importantly customer loyalty. <br />
  10. 10. In The Future<br />Take a more prescriptive, diagnostic posture toward site visitors.<br />Bring alternative health information to the site, starting conservatively.<br />Build on their greatest strength—their integrity and trustworthiness.<br />

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