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How To Handle Digital Marketing Crisis In E-Commerce Business - eCommCongress 2016

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Have you ever seen yur fans or customers hate you publicly due to a mistake or bad attitude from your staff? Congrats! You were in a digital marketing crisis situation :) Do you wanna know how you can handle such bad situations with a glance? Check the decks inside to find simple and useful tips now!

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How To Handle Digital Marketing Crisis In E-Commerce Business - eCommCongress 2016

  1. 1. How to handle digital marketing crisis in e-commerce business Dimitar Dimitrov - Inbound.BG
  2. 2. Me? 8+ years in Digital Marketing madness Simply love Inbound Marketing channels Own a digital marketing & advertising studio fb.me/dimitar.dimitrov linkedin.com/in/dbdimitrov
  3. 3. Where a crisis can hit you?
  4. 4. How to handle a crisis?
  5. 5. BANG!
  6. 6. Social Media – BANG!
  7. 7. Social Media – Meet the trolls
  8. 8. 1. Keep CALM! And don’t let emotions make you type superstupid replies. 2. Get personal – today everything is personal  3. Apologize even if you’re right and client is not. Just apologize! 4. If the troll army is behind the corner: A. Call your best PR and get the media on your side as fast as possible. B. Contact your influencers – ask for help. C. Blast email with apology and a rewards before the trolls rape you. D. If it is too late – watch the army raping your reputation. When they are done start cleaning – reply where possible, hide bad language comments… Social Media – BANG!
  9. 9. Send wrong email to all – MEGAFAIL!
  10. 10. Send winning email to all – MEGAFAIL!
  11. 11. 1. Start writing apology email! NOW! NOW! NOOOOOOOOOW! 2. Monitor for mail replies, all social media channels. 3. Go to call center and tell them a storm is coming – because everyone will go nuts when they realize they won something… and few hours later YOU tell all those people they don’t won anything. 4. Find a drug dealer. 5. Sleep will be your most wanted thing in the next few days. Send winning email to all
  12. 12. Wrong product sent
  13. 13. 1. Apologize! And tell the client the right product is already sent to him/her. 2. Add a gift to the package with the proper item/product. 3. Make it official – add a policy on the site with crystal clear words about such cases. 4. Give discount for next order. 5. Apologize again and try to make it less official at the end. Wrong product sent
  14. 14. https://www.brandwatch.com/ https://mention.com/en/ http://www.socialmention.com/ http://buzzsumo.com/ http://www.criticalmention.com/ http://mediamonitor.bg/ http://epr.bg/ https://www.google.bg/alerts Monitoring Tools !!!
  15. 15. Merci  Ask me? Or don’t… fb.me/dimitar.dimitrov linkedin.com/in/dbdimitrov

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