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Dmitri Vietze's Level Up Presentation

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Published on

2018

Published in: Business
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Dmitri Vietze's Level Up Presentation

  1. 1. Level Up: PR and Storytelling for Businesses Dmitri Vietze (@dmitrivietze) www.rockpaperscissors.biz
  2. 2. ...boring and similar to the output of other firms
  3. 3. What’s the story?
  4. 4. Simple Unexpected Concrete Credible Emotional Stories
  5. 5. Where do you start with a business story?
  6. 6. Service or Product as a Solutions• Value proposition of the service or product (differentiation) • The missing need the service/product fills • Success stories (or at least marquee users) • How a feature complements the existing service/product • New use cases • Mind-blowing innovation of the service
  7. 7. Additional Pitch Topics • Partnerships / Significant Client Announcements • Benchmarks • Hires/New Offices • Content • White Paper • Article (Blog,Guest Posts, or Op Eds) • Infographics • Events (Your Own or Appearances at Others) • Acquisitions • Investment Activities (either direction)
  8. 8. Additional Pitch Topics • Partnerships / Significant Client Announcements • Benchmarks • Hires/New Offices • Content • White Paper • Article (Blog,Guest Posts, or Op Eds) • Infographics • Events (Your Own or Appearances at Others) • Acquisitions • Investment Activities (either direction)
  9. 9. Timing of PR
  10. 10. Stay in Touch! Dmitri Vietze dmitri@rockpaperscissors.biz www.rockpaperscissors.biz
  11. 11. CD Baby Case Study

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