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Gamification - Spielen als Erfolgsrezept im Marketing

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Die Konsumenten sind mobil online – immer und überall! Glaubt man den aktuellen Prognosen Deutschlands führender Mediaagenturen, dann wird Mobile Advertising in den kommenden Jahren richtig durchstarten. Aus diesem Grund lädt das DialogNatives Board am 17. Oktober im Hamburger betahaus Experten und Interessierte ein, sich bei der Veranstaltung mit dem Titel „Wie MOBILE bist DU? – Erfolgsfaktor Mobile Marketing!“ zum Thema auszutauschen.

Auch PR-Chef von dimedis Ibrahim Mazari wird mit einem eigenen Vortrag vor Ort sein. Unter dem Titel „Gamification – Spielen als Erfolgsrezept im Marketing?“ wird er erläutern, wie die motivierende Kraft von Spielen genutzt werden und in Konzepte im Marketing, im Personalwesen, im Rekruitment und in der Arbeitsorganisation umgesetzt werden kann. In einem lebendigen und praxisnahen Vortrag wird Ibrahim Mazari die relevanten Mechaniken vorstellen und anhand allgemeiner Beispiele die Erfolgsfaktoren von Gamification vorstellen.

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Gamification - Spielen als Erfolgsrezept im Marketing

  1. 1. Gamification - Spielen als Erfolgsrezept im Marketing Ibrahim Mazari PR Manager1
  2. 2. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing?2 –Schiller „Der Mensch spielt nur, wo er in voller Bedeutung des Wortes Mensch ist, und er ist nur da ganz Mensch, wo er spielt.“
  3. 3. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing?3 ‣Blogger (digitale-spielwiese.org) ‣PR-Berater ‣Moderator ‣Dozent ‣Gamification-Berater Über mich
  4. 4. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing?4 ‣ Gegründet 1996 in Köln ‣ Multimedia Datenbanken auf der Grundlage von Internet- Technologie ‣ digital media distribution ‣ Digital Signage seit 2005 Über dimedis
  5. 5. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Was ist Gamification? 5
  6. 6. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Was ist Gamification? 6 Gamification ist das Hinzufügen und das Anwenden von Spieledesign-Elementen und spielerische Aspekte auf Nicht-Spiele- Anwendungen
  7. 7. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Was ist Gamification? 7 ‣ https://www.youtube.com/watch?v=Oe3TsxVSnpg
  8. 8. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Warum Gamification? 8 Um den Zugang zu erleichtern oder die Langzeitmotivation zu steigern
  9. 9. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Spielmechaniken für Gamification 9
  10. 10. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Regeln 10
  11. 11. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Punkte, Bades, Rankings 11
  12. 12. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Herausforderungen und Skills 12
  13. 13. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Levels und Milestones 13
  14. 14. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Direktes Feedback 14
  15. 15. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Reputation und Gemeinschaft 15
  16. 16. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Spannung, Dramaturgie und Geschichte 16
  17. 17. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Touchpoints für Gamification 17 ‣ Webseiten ‣ Smartphones ‣ Tablets ‣ Touchfähige Monitore und Stelen
 (Digital Signage) ‣ Wearables ‣ Beacons/ RFID/ NFC
  18. 18. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Smartphone am POS 18 ‣ Gamification Schnittstelle ‣ Wechselspiel ‣ Smartphone als Fernbedienung ‣ Schaufenster-Situation ‣ QR-Code einlesen ‣ Content wählen ‣ Feedback per Mail ‣ Schnittstelle zu Online Shop
  19. 19. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Vorteile von Digital Signage als Touchpoint 19 ‣ Interaktion ‣ Monitoring und Statistiken ‣ Zielgruppen spezifische Ansprache ‣ Rollout/ Kampagnenwechsel auf Knopfdruck ‣ Multimediale Inhalte (HTML5) ‣ lernendes System/ Datenbank basiert
  20. 20. Cases
  21. 21. © dimedis GmbH ~ Titel der Präsentation ‣ Samsung nutzt Digital Signage für Gamification: https:// www.youtube.com/watch?v=CsGlzu2NzX0 Cases - Samsung 21
  22. 22. © dimedis GmbH ~ Titel der Präsentation ‣ Bing nutzt Gamification: https://youtu.be/XNic4wf8AYg Cases - Bing 22
  23. 23. © dimedis GmbH ~ Titel der Präsentation ‣ Gamification und Werbung: https://youtu.be/TkKiQZtaaVI Cases - Gamified Advertising 23
  24. 24. © dimedis GmbH ~ Titel der Präsentation ‣ Facebook meets Digital Signage: https://www.youtube.com/watch? v=O4YrQpupEO8 Cases - Like-Machine 24
  25. 25. © dimedis GmbH ~ Titel der Präsentation ‣ Mach den Tisch zum Social Media Hub! https://www.youtube.com/ watch?v=UkfDZq0B35M Cases - Restaurant 25
  26. 26. © dimedis GmbH ~ Titel der Präsentation ‣ Schönes Zusammenspiel von Social Media und Digital Signage: https://www.youtube.com/watch?v=tP1JZBgT0Vw Cases - Shopping Mall 26
  27. 27. © dimedis GmbH ~ Titel der Präsentation ‣ Individuelle Ansprache und Streuen über Social Networks: https:// www.youtube.com/watch?v=k5KemErPWDk Cases - Produktpräsentation am POS 27
  28. 28. © dimedis GmbH ~ Titel der Präsentation ‣ Einfach gemacht Cases - Kunden zum Posten am POS aufrufen 28
  29. 29. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Ideen für POS 29 ‣ Mit Gutscheinen koppeln ‣ Gewinnspiele ‣ individuelle Ansprache dank NFC ‣ Local Based Networks ‣ Rezensionen der Kunden (Yelp) abbilden ‣ Fotos („mein schönster Moment“)
  30. 30. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Links Gamification 30 ‣www.digitale-spielwiese.org ‣www.gamification.co ‣www.gamification.org (Wiki) ‣www.game-usability.de ‣www.gamification-research.org
  31. 31. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Links Digital Signage 31 ‣www.invidis.de ‣DSD – Digital Signage Deutschland Gruppe bei XING ‣http://blog.dimedis.de ‣www.outputmagazine.com ‣www.digitalsignagetoday.com
  32. 32. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Leseempfehlungen 32
  33. 33. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Kontakt 33 ‣www.dimedis.de ‣http://blog.dimedis.de ‣twitter.com/dimedis ‣twitter.com/IboMazari ‣imazari@dimedis.de ‣0170/1895790
  34. 34. Danke schön!

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