Transition: how to become a more design-minded organization (by Thomas Lockwood)

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  • @ElenaOtinova Thanx!
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  • Дима! Тебе пора открывать курсы дизайна..и я первая запишусь на них!
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Transition: how to become a more design-minded organization (by Thomas Lockwood)

  1. 1. HOW TO A MORE DESIGN-MINDED ORGANIZATION TRANSITION: BECOME originally by Thomas Lockwood retold by Dima Leont’ev
  2. 2. 04 Moving from status quo to powered by design 03 Introduction 08 Understanding terminology 12 Ten principles toward becoming a design- minded organization 24 Conclusion table ofcontents
  3. 3. Design is an asset that can add significant value.
  4. 4. Becoming a design- minded organization is about empowerment and transparency of ideas and methods, and about being open-minded to change.
  5. 5. WHY MAKE THIS CHANGE?
  6. 6. Our businesses and institutions are not working anymore. We need businesstransformations.
  7. 7. Creativity and design drive innovation, and innovation drives new business growth.
  8. 8. Design thinking vs. Design management
  9. 9. is about discovering unmet needs and creating new product concepts. Design thinking
  10. 10. involves the ongoing management and leadership of design organizations, processes, operations, projects, and outputs. Design management
  11. 11. Regular design is giving sense to objects; strategic design is giving sense to decisions.‘ ‘‘‘ - Marco Steinberg
  12. 12. TEN PRINCIPLEStoward becoming A DESIGN-MINDED organization
  13. 13. 1DEVELOP empathy for the customer
  14. 14. design 2 Engage integrated design processes
  15. 15. 3 Connect with corporate culture
  16. 16. 4 Align design and business strategy
  17. 17. Businesspeople are from Mars, and designers are from Venus. ‘ ‘‘ ‘ - Hartmut Esslinger
  18. 18. 5strategy design principles Set and
  19. 19. and transformation Achieve innovation, aim for 66
  20. 20. 7Design for relevancyrelevancyat each touch-point
  21. 21. 8 Focus on thecustomer xperienc
  22. 22. 9CREATIVITY Empower
  23. 23. leaders 10 Invest in DESIGN
  24. 24. Design solves problems, businesses have many problems.
  25. 25. Good design solves the right problems.
  26. 26. QUESTIONS AND COMMENTS ARE WELCOME

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