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ChangeThis The fundamental shortcoming of Art+Of+The+Start

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ChangeThis




The fundamental shortcoming of most mission statements is that everyone expects them to
be highfalutin and all-encompassing. The result is a long, boring, commonplace, and point-
2
less joke. In The Mission Statement Book, Jeffrey Abrams provides 301 examples of mission
statements, which demonstrate that companies are all writing the same mediocre stuff. To
wit, this is a partial list of the frequency with which mission statements in Abramsʼs sample
contained the same words:

• Best ………………………… 94
• Communities …………… 97
• Customers ……………… 211
• Excellence ………………… 77
• Leader …………………… 106
3
• Quality …………………… 169


Fortune (or Forbes, in my case) favors the bold, so Iʼll give you some advice that will make life
easy for you: Postpone writing your mission statement. You can come up with it later when
youʼre successful and have lots of time and money to waste. (If youʼre not successful, it wonʼt
matter that you didnʼt develop one.)




TIP:
2 If you insist on creating a mission statement, go to http://artofthestart.com and click on the
Click on an underlined mission statement generator link http://unitedmedia.com/comics/dilbert/career/bin/ms2.cgi .
hyperlink to visit that This will take you to the Dilbert mission statement generator and save you thousands of dollars.
site. For more tips like
3 Jeffrey Abrams, The Mission Statement Book (Berkeley: Ten Speed Press, 1999), 25–26.
this, visit ( i ) GO




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