There are other tasks (weʼll come to them soon) that are also important to the survival of the
organization, but none are as important as these milestones. The timing of these milestones
will drive the timing of just about everything else you need to do, so spend 80 percent of
your eﬀort on them.
Asking a man about a business model is useless
because every business model looks good
to someone with the Y-chromosome.
Take down the corny framed mission statement in your lobby and replace it with a printout of
target dates for completion of the seven milestones listed above. Make sure that employees and
guests can read it.
Repeat this procedure for every new product or service. Create a wall of fame to track the history
of your organization.
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