Financing Options Antic Entertainment

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Presented by: Fredrik Luegren

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  • First, let’s get the shameless plugs out of the way! Both games use
  • Being a technical director I need to evaluate new software all the time
  • Thank Greg Smith, Kadie Ward for letting me put swear words on the screen
  • Financing Options Antic Entertainment

    1. 1. Financing options Fredrik Liliegren Co-Founder & CEO
    2. 2. Shameless Plugs on on
    3. 3. My Background <ul><li>Over 20 years experience running companies </li></ul><ul><li>Raised over 15 Million across all companies </li></ul><ul><li>Bought and sold companies </li></ul><ul><li>Raised private, strategic, venture and public funds </li></ul>
    4. 4. Types of Financing <ul><li>Friends / Family </li></ul><ul><li>Crowd </li></ul><ul><li>Private / Angel </li></ul><ul><li>Strategic </li></ul><ul><li>Debt (aka Banks!) </li></ul><ul><li>Venture Capital </li></ul><ul><li>Public </li></ul>
    5. 5. Friends and Family <ul><li>Usually first option in early stage </li></ul><ul><li>Pro’s: </li></ul><ul><ul><li>Quick pitch (Known entity) </li></ul></ul><ul><li>Con’s: </li></ul><ul><ul><li>Emotional attachment to funds </li></ul></ul><ul><ul><li>Limited accessibility (one time only) </li></ul></ul><ul><ul><li>Limited amounts </li></ul></ul>
    6. 6. Crowd <ul><li>New and unknown </li></ul><ul><li>Pro’s: </li></ul><ul><ul><li>Endless supply? </li></ul></ul><ul><li>Con’s: </li></ul><ul><ul><li>Legal nightmare </li></ul></ul><ul><ul><li>Community involvement not always positive </li></ul></ul><ul><ul><li>Unproven </li></ul></ul>
    7. 7. Private / Angel <ul><li>Known / established early funding option </li></ul><ul><li>Available in Ontario (Angel groups) </li></ul><ul><li>Pro’s: </li></ul><ul><ul><li>Experienced investors with patience </li></ul></ul><ul><ul><li>Adds more then funds (other funding, support services) </li></ul></ul><ul><li>Con’s: </li></ul><ul><ul><li>Locally not understanding of this space (games) </li></ul></ul>
    8. 8. Strategic <ul><li>A partner in your space / proximity </li></ul><ul><li>Stepping stone towards acquisition </li></ul><ul><li>Pro’s: </li></ul><ul><ul><li>Knows your space very well </li></ul></ul><ul><ul><li>Adds more then funds (distribution, marketing, etc) </li></ul></ul><ul><li>Con’s: </li></ul><ul><ul><li>Will have STRONG opinions about how to run your business </li></ul></ul><ul><ul><li>Poison pill towards other possible clients </li></ul></ul>
    9. 9. Debt (aka Banks) <ul><li>Very well established system </li></ul><ul><li>Expensive since they want interest + Guarantees </li></ul><ul><li>Pro’s: </li></ul><ul><ul><li>Well established system </li></ul></ul><ul><ul><li>Almost unlimited access (depending on your growth) </li></ul></ul><ul><li>Con’s: </li></ul><ul><ul><li>Makes only ‘safe’ bets </li></ul></ul><ul><ul><li>Not for early stage as you need to show positive cash flow & profit. </li></ul></ul>
    10. 10. Venture Capital <ul><li>Mid to late stage funding only </li></ul><ul><li>Available in Ontario but look for global options </li></ul><ul><li>Pro’s: </li></ul><ul><ul><li>Experienced investors </li></ul></ul><ul><ul><li>Adds more then funds (other funding, support services, etc) </li></ul></ul><ul><li>Con’s: </li></ul><ul><ul><li>Wants a big piece of your pie (sharks are hungry!) </li></ul></ul><ul><ul><li>Aggressive in their demands for growth </li></ul></ul><ul><ul><li>Wants an exit strategy in place </li></ul></ul>
    11. 11. Public <ul><li>Late Stage funding </li></ul><ul><li>Pro’s: </li></ul><ul><ul><li>A instant acceleration of your personal wealth/worth </li></ul></ul><ul><ul><li>Gives option to grow via acquisition without cash </li></ul></ul><ul><li>Con’s: </li></ul><ul><ul><li>Focus on short term becomes instant </li></ul></ul><ul><ul><li>Expensive (pr, finance etc cost goes way up) </li></ul></ul><ul><ul><li>Adds constant external pressure </li></ul></ul>
    12. 12. Reflections <ul><li>Avoid Friends / Family if possible </li></ul><ul><li>Angel / Private investor is a great option IF you can find them </li></ul><ul><li>Banks are best option if you want to keep control </li></ul><ul><li>Look for strategic over Venture / Public if you goal is to exit in the end </li></ul>
    13. 13. Questions & Contact <ul><li>? </li></ul><ul><li>E-mail: fredrik@anticentertainment.com </li></ul><ul><li>Twitter: @Dancing_swede </li></ul>

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