I am an entrepreneur and a strategist with a passion to help companies innovate and grow
using the power of data, insights, strategic analysis, creativity and teamwork.
I have 21 year experience in technology and Internet business, invested advised and operated
in 12 startups, 10+ career awards, 1st Internet company founded at 16 year old (1994).
I am a polyhedric lateral thinker human network router and connector, a serendipity innovator
believing in exponential growth.
“Ahead of number one”. I am a technology visionary, specializing in structuring progressive
business models that capture the moment and stay on top of the future.
I am passionate about products, data, the research for beauty; optimistic and holistic,
moonshot and out-of-the-box thinker, I adapt quickly, I believe in resilience.
Connecting the dots, optimizing, identifying and solving new challenges are my main drivers.
I adore to connect people, create serendipitous networking events around the world, power
rollerblader, photographer always looking to find beauty elements in everyday rhythms and
alternative perspectives, chocolate and slow food addict, passionate cook of creative recipes,
holistic optimist, mentor of young entrepreneurs.
Pick1 (Doochoo Inc.), CEO and Founder San Francisco / Rome / Santiago, 2010 - present
Pick1 “Know Your Audience”. Pick1 is a real-time survey and social analytics platform to help
brands understanding who their audience is and their needs and values.This allows businesses
to improve client acquisition, retention, and engagement, and to strengthen relations with their
clients. Market Research, Profile Enrichment, Audience Segmentation, Audience Targeting.
+ Responsible for vision, product management, high level technology platform development,
business and growth strategy. (KPI: built 3 $1M rev/yr selling products from scratch)
+ Established a business model and business plan
+ Created sales strategy, business contacts, leads, prospects, managed sales and
relationships with clients such as Ikea, Toyota, American Express, Telefonica, Real Networks,
TIM, Enel, AS Roma, Lithium (generated $20M in leads and prospects in 2 years).
+ Leading an internationally multidisciplinary team of 20 people across 5 countries
+ Outlined marketing strategies for SMB (2200+ clients) and Enterprise (30+ clients) sales
+ Public relations, communication strategy, relationship with press (600 articles in 3 years)
+ Built the technology model and product infrastructure, advisor to CTO, 1.4M lines of code
+ Defined Funding strategy, pitched to 300+ investors, raised $2M in VC funding
+ Proudly admitted to Start-Up Chile and 500 Startups accelerator
+ Built partnerships and executed integration with SurveyMonkey and IBM Watson
+ Brought the company to sustainability, and currently in due diligence for an acquisition
H-art (now AKQA, a WPP company), Head of Innovation Venice and London, 2010 – 2011
+ Researched and Innovated internal production cycles and projects, and external biz dev
+ Product Innovation: brainstorming, analysis, strategy, development of products for clients
+ Work alongside CEO/VPs managing strategic relationships with big brands and Intl partners
+ Attended 50+ International conferences and tied 8 strategic liaisons
Digitix Corp, CEO and Founder Los Angeles, San Francisco, Venice (Italy), 1999 – 2009
+ Designed web products for e-commerce and lead generation (collected 5M emails in 2 yrs)
+ Engineered an email product: ESP (Email Sending Provider) and Email marketing platform
+ Developed a pre-MySpace pre-Facebook white label social network (Keyple.com) launched
and award winner at UCLA (University of California Los Angeles) with 100.000 active users
+ Built CTPermit: Online Permit tracking system product for cities under 25000 inhabitants
+ Managed multidisciplinary teams of up to 30 people
+ Served and managed 100+ SMB clients in US and Europe, including also governments
+ Some noteworthy clients: Illy, La Murrina, Luxottica, Ferrari
Sendia (now Salesforce), Sw. Engineer and Product Manager Santa Monica (CA), 2002
+ Software Engineer in charge of developing a mobile CRM solution for real estate industry
“The reward of our work is not what we get,
but who we become.” ~ Paulo Coelho
1 Daniel Burnham Court # 308
San Francisco, CA 94109
Psychology and behavioral profile
+ Openness 86%
+ Conscientiousness 80%
+ Extraversion 82%
+ Agreeableness 93%
+ Emotional Range 85%
+ Openness to change 83%
+ Harmony 85%
+ Practicality 79%
+ Love 92%
I am heartfelt, rational and analytical.
I am empathetic: I feel what others feel and
am compassionate towards them.
I am philosophical: I am open to and intrigued
by new ideas and love to explore them.
I am imaginative: I have a wild imagination.
And I am calm under pressure: I handle
unexpected events calmly and effectively.
I am confident: I am hard to embarrass and
am self-confident most of the time.
Experiences that give a sense of
self-expression hold some appeal to me.
I am relatively unconcerned with tradition: I
care more about making my own path than
following what others have done. I consider
independence to guide a large part of what
you do: I like to set my own goals to decide
how to best achieve them.
Experiences that give a sense of
self-expression hold some appeal to me.
I find helping others to be particularly
motivating for me.
I prefer activities with a purpose greater than
just personal enjoyment.
Some curious facts about me
+ In 1995 I sent an email to email@example.com
and they sent me a Hubble Telescope model
at home as big as my room (for free)
+ Extreme early adopter, I am among the first
5000 active clients of Amazon (1997)
+ I bought my 1st web domain in 1997, the
name of my hometown (Mestre.it) (Venice)
+ I am the only citizen in Italy legally owning a
city domain name with country TLD (Mestre.it)
+ I am host user number 109 on Airbnb (2008)
+ I’ve flown 1.2M miles only on Delta Airlines
during the last 5 years (in coach)
+ I’ve found a way to fly for cheaper, buying
flights out of unusual multi-segment routes
found with an algorithm that I invented;
brought to scale it may severely impact the
+ I can’t finish a meal without a piece of dark
+ I am the biggest Back To The Future fan
+ I met individually and collected in my
contact list 17.500 persons, since when I was
6 year old saving information in my first Casio
data bank and imported all the data from
database to database
Startups, projects and investments: Digitix, CorsoPalladio, ItalianBrains, Mestre, Keyple,
ITCpeople, DesignLeads/DesignCube, DigitixESP, AntiFraudCRM, eBonza, GreenPrefab,
SpeakCorp, CTPermits, MACE Architecture, PonySafe, Smappo, Pick1, MediCast, Down App,
AvioNerd, MappedInWorld, CoffeeStrap, CoContest, Evensi
+ EP, Executive Program, Singularity University, Mountain View (CA), 2014
+ MIM, Master of International Marketing, UCLA, Los Angeles (CA), 2005
+ MSCS, Master's Degree in Computer Science, Ca' Foscari University, Venice (Italy), 2002
+ BCS, Bachelor of Computer Science, Ca' Foscari University, Venice (Italy), 2000
Awards, Honors and Accomplishments
+ 2015 Invited to talk to Obama government to discuss policies for Internet access, Wash DC
+ 2015 Member of ExO Exponential Organizations, Salim Ismail, Singularity University
+ 2015 Top 30 Startup Entrepreneurs Italy
+ 2014 Passed worldwide selection (1000) to attend TEDGlobal conference, Rio de Janeiro
+ 2014 Invited to talk and meet Italian Prime Minister Renzi
+ 2014 Pick1 appointed in the Top 100 San Francisco Bay Area Startups To Watch
+ 2014 Award as Alumnus Of The Year 2014, Ca’ Foscari University of Venice
+ 2014 Mentor at 5 startup accelerators in US, Chile, Italy
+ 2014 SXSW Startups Mentor
+ 2012 Meeting and speaking with Richard Branson on stage, Santiago, Chile
+ 2012 Award Top 1000 Innovators Italy
+ 2010 TEDx Founding Member of the Organizing Committee at TEDxSoMa
+ 2010 Awarded the 1st prize in Veneto Region as Best Entrepreneur Under 35
+ 2010 Prize Top 5 most innovative companies at Paypal X Conference, San Francisco
Main Speaking engagements
+ 2015 Digital Economy Forum, SME Beyond Borders Panel, Dubai (UAE)
+ 2015 How to attract international talents and grow local economies, Wien (Austria)
+ 2015 A success story, Confindustria, Treviso (Italy)
+ 2015 IBM Watson conference “Power of Audience Data”, New York (USA)
+ 2014 Start-Up Chile success case, SXSW, Austin (USA)
+ 2014 BNP Paribas Cardif Symposium, Paris (France)
+ 2014 USACamp Conference Wall Street, New York (USA)
+ 2013 A success story, Digital Week, Ca’ Foscari University, Venice (Italy)
+ 2012 Festival of Media, Miami (USA)
+ 2012 WebSummit, Dublin (Ireland)
+ 2012 TechCrunch Disrupt, San Francisco (USA)
+ 2012 Digital Roundtable, Madrid (Spain)
+ 2012 From Italy to the World, Start-Up Chile, Santiago (Chile)
+ 2011 Innovative Business Models, University of Engineering, Modena (Italy)
+ 2011 CES with Sir Martin Sorrell (CEO, WPP), Las Vegas (USA)
+ 2009 - 2015 Press: presence on more than 600 press articles, websites, blogs, magazines,
TV, including Forbes, CNN, TechCrunch, Wired, New York Times, Financial Times.
+ 2014 - 2015 TV appearance in documentaries and tech programs: RepubblicaTV
“Innovation Game”, Canale5 “Le Iene” - The Valley of the Dreams, RAI3 “Report”, Innovative
Funding, 2010 RAI International “Italian Excellence Abroad”
Books and Papers
+ 2015 Writing engagement, “Power Networking”, book “Start Up”, Tecniche Nuove, Italy,
+ 2015 Chapter about startups “Innovation Management”, Italian edition, McGraw Hill
+ 2002 “Business Intelligence: analysis for resources optimization of an Information System
for enterprises”, Ca’ Foscari University of Venice
+ Languages: Italian, English, Spanish, French
+ Software development:
coding for the last several years. Just managing high level architecture.
+ Database (MySQL, Postgres, NoSQL, Graph databases, MongoDB, NoSQL)
+ Specialties expertise and Markets: product management, go to market strategy, growth
hacking, software and web development, integrations, lean methodology, e-commerce,
reverse engineering, data management, data scraping, business strategy and operations,
branding, payment systems, CEO CTO CIO CMO COO expertise, funding and venture capital,
business model innovation, market research, scalable systems, international operations,
merge and acquisitions, consumer Internet, SaaS, Enterprise Software, Advertising.