Digital Winners 2013: Sindre ostgard

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Digital Winner 7-8 november:
The Future of TV, Sindre Østgård

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Digital Winners 2013: Sindre ostgard

  1. 1. Digital Winners Sindre Østgård Sjef for Nye medier, NRK ! @sindres
  2. 2. Digital Winners «The future of TV» Sindre Østgård Sjef for Nye medier, NRK ! @sindres
  3. 3. The Future of TV is all about: - Voice Control and Gestures - Social TV - Cord Cu ers - Apps - Death of the Television Industry
  4. 4. The Future of TV is all about: - Voice Control and Gestures - Social TV - Cord Cu ers - Apps - Death of the Television Industry
  5. 5. What is TV ?
  6. 6. Content Short Long User experience Device Production Distribution Consumption
  7. 7. Consumption
  8. 8. år 19 61 " 65 " 69 " 71 " 73 " 77 " 80 " 83 " 85 " 87 " 89 " 91 " 93 " 95 " 97 " 98 " 99 20 " 00 20 " 01 20 " 02 20 " 03 20 " 04 20 " 05 20 " 06 20 " 07 20 " 08 20 " 09 20 " 10 20 " 11 " 1. 201 hv 2 "2 " 01 3" Media: 1961-2013 Mediene: 1961 – 2013 daily use % daglig dekningin % 100" 90" 80" 70" 60" 50" 0" 85# 80# 68# 65# 47# 40" 30" Aviser" 20" Radio" 10" TV" Interne>" Mobil"
  9. 9. To predict the future: Simply watch what people are buying
  10. 10. Radio Utility At work På jobb Relax Update InPå reise transit in reise På transit Social Good morning God morgen Sofa / Sofa living room TV
  11. 11. “Social mobile video”
  12. 12. Experienced people NBC Universal Washington Post CNN ABC Huffington Post Vice
  13. 13. Adapt the content to the distribution platform
  14. 14. “Be everywhere”
  15. 15. “Be everywhere” Facebook App Instagram WEB SnapChat
  16. 16. Remixing: Vine a er the election
  17. 17. Huffpost LIVE
  18. 18. 2005
  19. 19. 6 000 000 000
  20. 20. 1/3 > 20 min
  21. 21. …but is it TV?
  22. 22. Startup with no ads
  23. 23. Ads on page : Mars 2006
  24. 24. In Video Ad: August 2007
  25. 25. Pre-Roll : December 2010
  26. 26. ...and paid subscriptions...
  27. 27. Moving images Financed by preroll ads and paid subscriptions ! Looks like a business model we know...
  28. 28. 16% weekly use in Norway Source: TNS Interbuss Q2 2013
  29. 29. 16% weekly use in Norway ...in less than a year! Source: TNS Interbuss Q2 2013
  30. 30. 87% >60 minutes Source: TNS Interbuss Q2 2013
  31. 31. Second screen...
  32. 32. Focus on the closest screen? focus
  33. 33. Oportunities...
  34. 34. Too much?
  35. 35. All competing about the second screen! first(?)
  36. 36. “As we’ve grown, it’s become more and more clear to us that the characteristics that make up Twi er – public, real-time and conversational – make it a perfect complement to TV.”
  37. 37. #NRK
  38. 38. #kni v #NRKsjakk NRK social #projects #17.mai #dialekt #valg #NRKsommer
  39. 39. #NRKsommer 100 000 images through instagram
  40. 40. #kni v
  41. 41. People talking about... ...making content bigger
  42. 42. Prosjekt Perfekt
  43. 43. “Project Perfect” One girl. Trying to make her life perfect.
  44. 44. “Project Perfect” One girl. Trying to make her life perfect.
  45. 45. Prosjekt Perfekt Everything published from day 1
  46. 46. Prosjekt Perfekt Big web site
  47. 47. Prosjekt Perfekt Really Big web site
  48. 48. Total Screen Rating Prosjekt Perfekt Live - NRK3 Opptaksseing Reprise - NRK3 Ne rating (000) per 24.10.13 26% 51% 3% 20%
  49. 49. Karsten og Petra TV for kids...
  50. 50. Live Opptaksseing Ne rating: Desktop/PC Ne rating: Mobil Ne rating: Ne bre 31% 49% tablet 4% 12% 4%
  51. 51. tv.nrk.no !
  52. 52. The race for content and position on the big connected TV
  53. 53. Set Top Box SmartTV Console Web box
  54. 54. Set Top Box SmartTV TV når du vil Console Web box
  55. 55. Format the content to meet peoples needs and devices Social Utility Update Relax
  56. 56. So - what about TV in the future?
  57. 57. cold dark the big screen + the sofa
  58. 58. cold dark TV is not dying
  59. 59. cold dark it’s expanding
  60. 60. cold dark
  61. 61. cold dark
  62. 62. cold dark
  63. 63. cold dark
  64. 64. Digital Winners «The future of TV» Sindre Østgård Sjef for Nye medier, NRK ! @sindres

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