Born
Global
Telenor, Nov. 7th 2013
My
Daughter
Bold
Vision
Rome was not
built in one day.
Adapt!
From (2006):
• Hardware
• Wearables
To (2010):
•
•
•
•

Parental control
SIM-based software
Carrier focus
Norway
To (2012) :
•
•
•
•

Safety app
Women
International
Celebrity involvement
To (2013) :
•
•
•
•
•
•

Safety service
Everyone
Security Guards
Alarm Centrals
Virality
User Engagement
Everyday
Safety

Real
Emergencies

SOS
The biggest challenge
of going global
is geography
The 4 Ms
Mind Share
Market Share
Money Share
Margin Share
Become or Hire
a Master Story Teller
”I chose to invest
because I saw the
potential to solve real
problems for kids,
parents and anyone
looking to increase the...
Silje Vallestad
• Young Global Leader of WEF
• Female Entrepreneur of the Year 2011
• Nordic Thinkers Top20
• Top 10 young...
Thank You !

www.bsafeapp.com
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Digital Winners 2013: Silje vallestad

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Digital Winners 7-8 November:
Born Global, Silje Vallestad

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Digital Winners 2013: Silje vallestad

  1. 1. Born Global Telenor, Nov. 7th 2013
  2. 2. My Daughter
  3. 3. Bold Vision
  4. 4. Rome was not built in one day. Adapt!
  5. 5. From (2006): • Hardware • Wearables
  6. 6. To (2010): • • • • Parental control SIM-based software Carrier focus Norway
  7. 7. To (2012) : • • • • Safety app Women International Celebrity involvement
  8. 8. To (2013) : • • • • • • Safety service Everyone Security Guards Alarm Centrals Virality User Engagement
  9. 9. Everyday Safety Real Emergencies SOS
  10. 10. The biggest challenge of going global is geography
  11. 11. The 4 Ms Mind Share Market Share Money Share Margin Share
  12. 12. Become or Hire a Master Story Teller
  13. 13. ”I chose to invest because I saw the potential to solve real problems for kids, parents and anyone looking to increase their overall safety ” Jada Pinkett Smith
  14. 14. Silje Vallestad • Young Global Leader of WEF • Female Entrepreneur of the Year 2011 • Nordic Thinkers Top20 • Top 10 young CEO, Norway Nicklas Jonsson – • Senior executive with 17 years in mobile; Ericsson, Sony Ericsson and HTC • Now VP, Partner Management HTC Mike Hale • Part of Founding Team Starz Encore (Liberty Media, LBTYA) • Achieved $1B in Annual Revenue in the US • Joint Programming Venture with CCTV in China Team is Everything Olav Balandin • CEO of Combitel (MVNO) • Chief Product, Sales & Marketing Officer of MTU Nett (MNO) Svein Johnsen • Co-founder of Chess (MVNO) acquired by Telia Sonera in 2005 for NOK 1.6B • Lead investor in bSafe Are Traasdahl • Founder of TapAd and ThumbPlay • More than 15 years experience in mobile and digital • President of Spring Capital
  15. 15. Thank You ! www.bsafeapp.com

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