Digital Winners 2013: Morten holst final

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Digital Winners 7-8 November:
What kind of impact will mobile internet have on my business?
Morten Holst

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Digital Winners 2013: Morten holst final

  1. 1. What kind of impact will mobile internet have on my business? Focus on the media industry change the last 10 years and the challenges going forward. Morten Holst CMDigital AS
  2. 2. What will change?
  3. 3. Change is good(?!)
  4. 4. The media industry need to reinvent itself
  5. 5. Most industries need to reinvent itself
  6. 6. -Really!
  7. 7. Can it be so hard?
  8. 8. Space is big. You just won't believe how vastly, hugely, mind- bogglingly big it is. I mean, you may think it's a long way down the road to the chemist's, but that's just peanuts to space. Douglas Adams, The hitchhiker’s Guide to the Galaxy
  9. 9. Trying to create new business and new revenues is not really reinventing yourself
  10. 10. Two inventions with mind-bogglingly impact has just hit the humanity…
  11. 11. Mobile is big. You just won't believe how vastly, hugely, mind- bogglingly big it is. I mean, you may think online news is hard to cope with, but that's just peanuts to mobile. Inspired by Douglas Adams
  12. 12. Consumer power User driven distribution User generated your Out of control Personal and relevant
  13. 13. Two inventions with a #&@@$€%# impact when combined!
  14. 14. + =
  15. 15. It’s only just started?
  16. 16. Almost impossible.
  17. 17. Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so. Douglas Adams, "Last Chance to See"
  18. 18. 2000 2001 2002 2003 2004 1999 2007 2012 TV2 1997 til 2012
  19. 19. TV 2 Film
  20. 20. We knew ten years in advance: • • • • • Mobile video User generated content Time-shift Right owners bypassing the broadcasters Movement towards niches
  21. 21. Old winners fail…
  22. 22. Always
  23. 23. Sorry!
  24. 24. Why?
  25. 25. Even more problems…
  26. 26. It is a mistake to think you can solve any major problems just with potatoes. Douglas Adams
  27. 27. Oh, and then we want readers to pay…
  28. 28. Some great opportunities: • • • • Much cheaper to build new solutions Much faster to go from idea to product rollout The infrastructure you need is already there Users ready to embrace new solutions that solves digital needs
  29. 29. The tools is just waiting for your initiative • • • • • • • • • Smartphone penetration Mobile bandwidth Data traffic pricing Payment ID-solutions Sharing and distribution Personalization systems Mobile and digital user habits Social servises
  30. 30. The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. Douglas Adams, Mostly Harmless
  31. 31. Thank you! Morten@cmdigital.no

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