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Digital Winners 2013: Per simonsen ny


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Digital Winners 7-8 November:
How connecting your products will change your business, Per Simonsen

Published in: Technology, Business
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Digital Winners 2013: Per simonsen ny

  1. 1. Connected opportunities How connecting your products will change your business
  2. 2. Empower societies We provide the power of digital communication, enabling everyone to improve their lives, build societies and secure a better future for all.
  3. 3. Size doesn’t matter solar cell thin-film battery memory pressure sensor wireless radio antenna
  4. 4. The ingestible sensor Your body The Patch The Application
  5. 5. During 2008, the number of things connected to the internet exceeded the number of people on earth. 2003 2010 2015 By 2020 there will be 50 billion
  6. 6. Everything connected Home Entertainment Production Housework Transport Shopping Healthcare Nature Education
  7. 7. Reduce cost Improve current business Enable new revenue
  8. 8. New York City installs smart trash bins Collecting 821 tons of recycling per year! It’s good for taxpayers, and it’s good for the city’s air quality, and it’s good for the people who come here every day, every night. Michael Bloomberg, Mayor, New York City
  9. 9. Don’t worry, I am connected The world’s first mobile glucose meter that allows you to be connected in real-time to both your family and your doctor
  10. 10. Take full control of your home
  11. 11. Everything connected – to the cloud P B 2 P B P 2 P • Cost efficiency • Security • Control Internal value • Customer Benefits • Differentiation • Loyalty Customer value C
  12. 12. Nike connects and builds stronger customer relations +20% +44% 2006 Källa: Investor’s Business Daily, 2012 2013
  13. 13. Connectivity enables new relations between users & brands NOT CONNECTED Collect product Data - upgrade NO CONNECTED YES Direct user feed back NO YES Users sharing experience NO YES Product as a service NO YES “Before, the product was the end of the consumer experience. Now it is the starting point. Stefan Olander VP at Nike ”
  14. 14. Can manufacturers become digital winners? New ways of working New kinds of relations From silo to open Collaboration – between disciplines and with peers From product to service Daily customer interactions From perfect to Beta End-user participation True loyalty
  15. 15. We design and operate connected business solutions. Professional Services Connectivity Services Information Management
  16. 16. Let’s get smarter together!