Digital Winners 2013: Kristin kjoge jansson

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Digital Winners 7-8 November:
Appy customers are happy customers, Kristin Kjøge Jansson, Head of Digital Services and Sales NSB

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Digital Winners 2013: Kristin kjoge jansson

  1. 1. Appy customers are happy customers – Even in Norway’s most hated company 2010 2011 2012 2013
  2. 2. It wasn’t a question of being liked 
 – it was a question of how we could be less hated. 2010 2011 2012 2013
  3. 3. 2010 2011 2012 2013
  4. 4. TI CK ET 1 PE RS ON Something had to be done 2010 2011 2012 2013
  5. 5. ”Smart phones were ”hyped” as the next big advertising channel. No one talked about how it could be a tool for consumers…” – Torkel Lappegård, former director of development, NSB 2010 2011 2012 2013
  6. 6. 2010 2011 2012 2013
  7. 7. "You‘ve got to start with the customer experience and work back towards the technology - not the other way around." – Steve Jobs 2010 2011 2012 2013
  8. 8. “You should be able to buy train tickets while running down main street Oslo.” 2010 2011 2012 2013
  9. 9. 2010 2011 2012 2013
  10. 10. Simplify, simplify, simplify 2010 2011 2012 2013
  11. 11. All time low 2010 2011 2012 2013
  12. 12. “What we have today doesn’t work, and I have no expectations that it will get better in the future. It’s problematic to introduce new systems before the old ones work…” Willy Franzen, chairman of the commuters association. 2010 2011 2012 2013
  13. 13. TOPPlist 1 NSB NSB AS 2 3 4 5 Launch 2010 2011 2012 2013
  14. 14. 2010 2011 2012 2013
  15. 15. Spring 2012 2010 2011 2012 2013 Spring 2013
  16. 16. 2010 2011 2012 2013
  17. 17. TODAY 2010 2011 2012 2013
  18. 18. “A lot of hard work is needed, but we’ve seen that 
 it’s possible: NSB can make it to the top 10 
 - just not next year.” Pål R. Silseth, Project manager, Norsk Kundebarometer 2010 2011 2012 2013
  19. 19. Spar tid. Ta toget 2010 2011 2012 2013

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