Digital Winners 2013: Berit svendsen_final

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Digital Winners 7-8 November:
Changes in the Industry and views on the Mobile Future, Berit Svendsen

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Digital Winners 2013: Berit svendsen_final

  1. 1. Changes in the Industry and views on the Mobile Future Digital Winners 2013 Berit Svendsen | Executive Vice President and Head of Telenor Norway
  2. 2. Fixed Mobile Substitution – not that long ago 20.000 Millions of voice minutes 18.000 16.000 14.000 12.000 10.000 8.000 6.000 4.000 2.000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Traffic from mobile network Traffic from fixed network (ISDN, PSTN) 2 Traffic brom broadband telephony
  3. 3. Everyone uses Mobile Data Services - everywhere 3
  4. 4. Data explosion in Mobile Networks Average mobile data usage (GB /month) and smartphone penetration (%) 0.51 0.33 0.20 65% 0.15 74% 50% 34% 2010 4 2011 2012 2013e
  5. 5. The industry faces challenges in the rapid transition from Voice to Data Centric Pricing 5
  6. 6. Europe falling behind US Service revenue growth % 10,0 8,9 8,0 5,4 6,0 4,0 5,4 5,8 4,5 6,4 5,5 3,2 US 2,0 0,0 -2,0 -4,0 Sep.11 Dec.11 Mar.12 -3,5 -4,6 -3,2 Jun.12 Sep.12 Dec.12 -6,3 -6,2 -8,9 -10,0 -12,0 Source: Enders Analysis based on company reports. 6 Jun.13 -4,2 -6,0 -8,0 Mar.13 -9,2 Western Europe
  7. 7. TRENDS 7
  8. 8. Multimedia Social Services boosts video traffic Video 10x 719 526 69 114 2010 2015 Petabyte, Global Traffic Forecast Source: Sandvine Traffic Forecast. 8 Other Traffic 5x
  9. 9. Mobile Payment - a long way, but soon it happens 9
  10. 10. Cloud Services – a hit among businesses 10
  11. 11. The customers are the front runners and continuously adapts or rejects ideas & services 11
  12. 12. Global competition for customers with limited loyalty
  13. 13. Summing-up Data consumption, just beginning to explode  From voice to data: Monetizing on heavy investments - a Telco challenge  Video, new services and cloud computing will boost demand for capacity, speed and reliability Customers adapts or rejects new services and ideas continuously Only one thing is for sure every morning: You have to run! 13
  14. 14. Thank you for your attention! @BeritSvendsen 14

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