Digital Winners 2013: Mari gregersen final

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Digital Winners 7-8 November:
Increasing ROMI based on retargeting cookies, Mari Gregersen

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Digital Winners 2013: Mari gregersen final

  1. 1. MARI L.GREGERSEN MEDIA CONSULTANT KO&CO AS
  2. 2. HOW WE HELPED BOKKILDEN KO&CO INCREASED BOKKILDEN´S ROMI & CONVERSION RATES UTILISING RETARGETING RISING STAR ADS. ADFORM WAS THE CENTRAL CONTROL HUB FOR THE ADS.
  3. 3. BOKKILDEN
  4. 4. CHALLENGES FOR BOKKILDEN 1. BOOK AGREEMENT 2. HIGH PURCHASE PRICES 3. COMPETITIVE GLOBAL MARKET 4. GET MORE OUT OF EVERY KRONE
  5. 5. THE GOAL HOW TO ACHIEVE A BETTER ROMI IN TODAYS MARKET… MORE THAN A ROMI OF 8?
  6. 6. INSIGHTS /BOKKILDEN RE-ESTABLISH FORMER CONSUMER RELATIONSHIPS REFUSE TO BUY EVEN WHEN CONSIDERING TO SHOP DIFFICULT TO COMPETE ON PRICE INSPIRE & SEE RELEVANT RECOMMENDED PRODUCTS ENTER THE STORE BUT TOO MANY COME OUT EMPTY HANDED
  7. 7. THE GOAL WE TARGETED THE PEOPLE WHO VISITED BOKKILDEN WITHOUT MAKING A PURCHASE
  8. 8. BOKKILDEN
  9. 9. BOKKILDEN
  10. 10. BOKKILDEN
  11. 11. BOKKILDEN AD
  12. 12. WIRE FRAME
  13. 13. WIRE FRAME PHOTO ORIGINAL PRICE VIDEO SALE PRICE LANDING PAGE
  14. 14. AIMS & OBJECTIVES
  15. 15. RESULTS… CONVERSION RATES ROMI INCREASED FROM 8% TO 11% FROM 8 TO AVERAGE ORDER INCREASED 9 BY 10% THE ADS WERE MORE INSPIRING & HOVER-OVER INCREASED FROM 1.36% TO 2.43%
  16. 16. RESULTS KO&CO’S SOLUTION INCREASED INCOME FOR BOTH THE MEDIA AND BOKKILDEN.
  17. 17. THANK YOU www.Ko&Co.com

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