4 Keys to Forward Focused
Email Marketing
How will you keep your email marketing relevant this
year?
The Mobile and Social Customer
Email marketing
will make way for
an increasingly
mobile and more
personal user
experience....
Keys to Being Forward Focused
Create MOBILE friendly emails.
Because of mobility, content should be USABLE.
Increase engag...
Mobile is Time Sensitive
Send emails that are device
agnostic and responsive to
screen size.
Create concentrated content,
...
Usable is Touch-screen Capable
Create links that are designed for touch screen
capabilities (larger buttons, larger font)....
Tailor the message to
targeted segments.
Use data that explains
who your readers are
and what they are
interested in.
Inte...
Simple is, well… Simple
Keep your message clear.
Keep the call to action obvious.
And, minimize distractions.
“A designer ...
Want more expert ideas and unfiltered opinions
on multi-channel marketing?
Join the conversation
on Twitter and Facebook o...
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4 keys to forward focused email marketing

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Just like marketing tools have adapted to the way we view content, email marketing will make way for an increasingly mobile and more personal user experience. Here are 4 keys to keeping your email marketing relevant this year.

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4 keys to forward focused email marketing

  1. 1. 4 Keys to Forward Focused Email Marketing How will you keep your email marketing relevant this year?
  2. 2. The Mobile and Social Customer Email marketing will make way for an increasingly mobile and more personal user experience. More than 80% of people use smartphones for email. 2/3rds of businesses will integrate social and email this year. 50% of businesses want to increase engagement via email.
  3. 3. Keys to Being Forward Focused Create MOBILE friendly emails. Because of mobility, content should be USABLE. Increase engagement through PERSONALIZATION. Keep the user experience SIMPLE.
  4. 4. Mobile is Time Sensitive Send emails that are device agnostic and responsive to screen size. Create concentrated content, allowing users hone in on key messages and calls to action. Mobile content should create a positive user experience each time a user interacts with your brand.
  5. 5. Usable is Touch-screen Capable Create links that are designed for touch screen capabilities (larger buttons, larger font). Add links whose destinations are also optimized for mobile. Don’t overwhelm with graphics and outside links – consider load & lag times.
  6. 6. Tailor the message to targeted segments. Use data that explains who your readers are and what they are interested in. Integrate social media: Include social chicklets and create opportunities to share content. Users are seeking information that’s personal and relevant to them. Personal is Relevant
  7. 7. Simple is, well… Simple Keep your message clear. Keep the call to action obvious. And, minimize distractions. “A designer has achieved perfection when there is nothing left to take away.”
  8. 8. Want more expert ideas and unfiltered opinions on multi-channel marketing? Join the conversation on Twitter and Facebook or check out our Performance Marketing Blog. www.digitalwavefront.com

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