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The Malta Tourism Authority came to our social media agency with the challenge of delivering a multilingual, multiplatform Facebook Social Media Campaign for Christmas 2013 to promote & advance Malta as a tourism destination.
We designed, built & implemented a multilingual Advent calendar which enabled us to successfully achieve the campaign objectives including lead generation, fan-base growth & customer engagement in major European markets.
The key results of the campaign include;
- Over 53,000 entries
- Over 9000 new page likes & low rate of ‘unlikes’ post campaign shows that correct audience was acquired
- Facebook advertising activities delivered an audience reach of 2.247 million
- Social PR potential audience reach of 2.735 million
- Brand new audiences acquired for Visit Malta with 1.25% increase in new visitors to website during campaign. This trend continued significantly with 45.04% increase in new website visits post campaign.. and much more.
For more information about Digital Visitor and how we can help your business, visit www.digitalvisitor.com today