The full 'Social Media Targeting for Tour Operators' keynote seminar, first given at the British Travel and Transport Show 2016.
Key learner outcomes:
- How to target the right audiences for your brand
- How to engage and educate new prospects around your brand
- How to convert your new prospects into customers
Key presentation takeaways:
- Social media has grown to become one of the most effective advertising platforms for any business
- The targeting capabilities offered by social media mean that you can easily focus your marketing efforts where you know they have the greatest impact
- By knowing your target audience, every business - particularly tour operators - can benefit almost immediately
- Targeting options are only going to improve as we move forward, with greater information, insight and granularity becoming available.
+44 (0)1179 111 420