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Using Content To Fuel Your Sales Funnel

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Care about how to leverage 'Using Content To Fuel Your Sales Funnel'. You will find this deck presented by the industry expert Ankit Oberoi, Co-Founder, AdPushups, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

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Using Content To Fuel Your Sales Funnel

  1. 1. Using Content To Fuel Your Sales Funnel Ankit Oberoi, Cofounder, AdPushup April 8, 2016
  2. 2. Buyer Personas • Interview Prospects • Look at your Top 10 customers • Your sales team's feedback on the leads they're interacting with most
  3. 3. Buyer Personas Ask: • Job Role/Title • Job Skills • Performance KPI • Tools used • Goals • Challenges • Personal Demographics (if appropriate) • Recent purchase and the decision tree • Online communities/websites they read
  4. 4. Content Type of content: • Relevant to the company • Relevant to the Persona Tone: Educational and non-promotional Content should be: • Thorough • Up-to-date • Well designed Create 15-20 titles
  5. 5. Content Distribution “If you write it, they will come” – Said no great growth hacker ever. 50 – 50 Rule • Spend 50% of your time writing content • Spend 50% of your time in distribution
  6. 6. Content Distribution • Channel • Subreddits • G+ (yeah! It isn't dead yet) • FB Groups • LinkedIn Groups • Pinterest • HN • Forums • Influencer outreach • Syndicate/Guest Post • SEO • Refurbish for Infographics, SlideShare, etc
  7. 7. Generating Leads • Opt-in Subscription Forms • Banners • Drip training programs • HelloBar • Native mentions (with disclosures) • eBooks
  8. 8. Generating Leads
  9. 9. Generating Leads
  10. 10. Measurement and Analytics “You Can't Manage What You Don't Measure” • Which channels are giving more traffic? • Which channels are converting better? • Which type of content gets more organic reach? • Which keywords in the headline perform better? • Reader Demographics

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