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The Secret to SEO Success in 2018

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As long as search engines exist, SEO isn’t going away. Sure, with advances in technology, best practices have changed over the years, but some are still unaffected.

So where should you focus your SEO efforts on in 2018? Well, we all know that Google has over 200 ranking factors, but you likely won’t have the time or even resources to implement all of them. So this webinar recording will help you set your priorities right for 2018.

Key Takeaways:
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018

Published in: Marketing
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The Secret to SEO Success in 2018

  1. 1. NavneetKaushal CEO PageTraffic The Secret to SEO Success in 2018
  2. 2. Some RemarkableStats On SearcherBehavior…
  3. 3. WhereDoPeopleSearch?
  4. 4. How SEOhas changed!
  5. 5. COURTSEY E2MSolutions
  6. 6. Mobile DominanceNoLongernews Over80% of themost-visitedAlexasitesaremobile adaptive.(mobiforge) • Mobile traffic only goingup • Opportunities for better mobile advertisingaround the corner • Thetrain hasofficially left thestation
  7. 7. HTTPSstartingto beenforced December“Maccabees”algorithm updateseemsto have aneffect. • According to SEMrush,the %of high-rankingsites with HTTPS/ SSLincreased • Googlehashinted strongly that they would dothis • Securityonly getting moreimportant
  8. 8. The“MaccabeesUpdate” Major changesto rankingsbasedon contentand sitestructure. • Keyword permutation issues • Mobile sites and those without schema most affected • Other implications still not fully known
  9. 9. Rich Snippet Will Need CarefulStructuring Structure Rich Snippets | Rich Cards and Knowledge Graph | Featured Snippets
  10. 10. Ranks Number 3 Normally
  11. 11. Thefruits of success
  12. 12. How Can I Get Me Some?
  13. 13. How To Implement aNoFollow? How To Implement a NoIndexTag? How To Implement a Rel AlternateTag? How To Implement a RelCanonical? How To Implement a Vary:User Agent Header? Start With a List of CommonQuestions
  14. 14. Included Transcripts Witha Clear Outline ofSteps
  15. 15. TheContent Should Provided a Lot More Info Than Justthe“How To”
  16. 16. Share URLs onGoogle+
  17. 17. Submit the URLsin Search Console
  18. 18. Identify a SimpleQuestion Provide a DirectAnswer Make it Easy for Users (and Google) to Find 1 2 4 Offer ValuedAddedInfo3
  19. 19. 16FeaturesEverySEOShouldConsider: SERP Feature Type Videounits “PeopleAlsoA sk” Featured Snippet MapsBox Knowledge Panel TopStories(Ne ws) Images Apps How toGet In Create& optimize on YouTube(or,rarely,Vimeo) Branding– get searched for with/after the query Phrasing&position ofshortanswerin content ClaimGMB,getlinks,earncitations, benearby Earn brand association, use structuredmarkup Get in Google News, earn links, titlew/KWs Relevantimages,alt attributes,& direct embeds KWsintitle/description, getpopularin appstores
  20. 20. 16FeaturesEverySEOShouldConsider: SERP Feature TypeBooks RelatedSearc hes Tweets SearchSugg est Sitelinks Section Sitelinks In- DepthArticles Carousels/ListR esults How toGet In Writea book,use KWs in the title ,have an ISBN Be searched+foundcommonly w/the KWs Verifiedaccountshelp, use KWs in tweets Asw/related searches,alsogeo-sensitive Getlinks&visitstoseveralpop pgs;usemarkup Growpopularsub sectionsw/popularsubpages Authorlongerpieces thatreceive attention/links Belistedalongside commonsets on the web
  21. 21. Page Speed
  22. 22. Voice Search Is More Real ThanEver
  23. 23. Natural LanguageQueries
  24. 24. Search engines have become so advanced they can process longer, complex queries. Take a look at the example of a natural query below:
  25. 25. Rank On Mobile Before YouRank OnDesktop
  26. 26. • 91% of adults own a mobile phone of some sort • 56%of adults own a smartphone • 83% of US smartphone owners use their phone in stores • https://developers.google.com/webmasters/mobile-sites/mobile-seo/? hl=en Think.Mobile.First.
  27. 27. IF YOUR WEBSITE ROUTES ALL MOBILETRAFFICTO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT,ITWILLBERANKED LOWER. Matt Cutts of Google at Pubcon in October 2013
  28. 28. IFYOUR SITEIS SLOW ON MOBILES, GOOGLEIS LESSLIKELYTORANK IT. Matt Cutts of Google at Pubcon in October 2013
  29. 29. HAVING A MOBILE SITEIS JUSTTHE START.
  30. 30. http://developers.google.com/speed/pagespeed/insights
  31. 31. MOBILE READYMEANS: • Loading quickly onmobile
  32. 32. MOBILE READYMEANS: • Loading quickly onmobile • Enabling users to navigate around on a small screen
  33. 33. MOBILE READYMEANS: • Loading quickly onmobile • Enabling users to navigate around on a small screen • Taking mobile users to the content theyexpect to see
  34. 34. MOBILE READYMEANS: • Loading quickly onmobile • Enabling users to navigate around on a small screen • Taking mobile users to the content theyexpect to see • Enabling users to read without pinching andzooming!
  35. 35. Titlelength • Desktop = ~ 70 characters with spaces • Mobile = ~ 55 characters with spaces
  36. 36. TheRise of “Linkless”Backlinks
  37. 37. • “Linkless” backlinks are simply brandmentions without links. • Lots of people will mention your brand in their articles without you having to do anything about it. • BUT some of them will NOT include a link to your website. • In 2018, these “linkless” links are definitely going to rise.And you should take advantage of that.
  38. 38. Step 1:FindYourUnlinked Brand Mentions Using Google Search Generally, in order to make the most out of this, you’ll need to have some knowledge of Google’s advanced searchoperators. But even if you don’t have such knowledge, you can still use the following search query in your GoogleSearch: “keyword/brand name/person name” -ownsite.com -twitter.com -facebook.com- google.com
  39. 39. It should look somethinglike this:
  40. 40. It should look somethinglike this:
  41. 41. • What this does is, it looks for mentions of that specific keyword, brand name or whatever on sites except for the popular social media websites and your own website. • Onceyou do that, you can start opening every single Google searchresult (they won’t be too much if you’re not a big player) and find all the mentions of your brand that are NOT linking to yourwebsite.
  42. 42. Step 2:Contact TheWebmasters Of ThoseWebsites But before you do that, here are a few things to keep in mind: • Don’t contact websites that you would NOT like to like to your website. • When contacting the ones you like,make sure your email is concise and to the point. • Usually, since they have already mentioned your brand without having to ask for it,they shouldn’t hesitate much to link to you (unless they have their own reasons for not doingit). • Don’t lose your time with the ones that are hesitant. Instead, focus on the ones that are more than willing to link to you (80-20 rule). • When applying this 2-step process, you should always be striving forAT LEAST 50% successrate. • Before contacting anyone, make sure you have a script that will convert well. • Make sure you follow up with the people who didn’t respond to you. Most of them are likely to have missed your email.After all,the average person gets around 150 emails perday!
  43. 43. Link building Is Still Your #1 SEO Hack
  44. 44. Penguin updates • Penguin focused onlinkspam • “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to yoursite.” • LAST UPDATED 9/23/2016! – Previous update was10/17/14
  45. 45. Website: Email: Twitter: Blog: Facebook: www.pagetraffic.com navneet@pagetraffic.com @navneetkaushal www.pagetrafficbuzz.com www.facebook.com/pagetraffic.in THANK YOU!

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