Social Search Optimization (SSO)

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Search Engine Optimization (SEO) is dead. Social Search Optimization is the name of the game. Over the last decade, typical SEO techniques have become commoditized and are today highly competitive. With the convergence of Social Media (along with Real Time and Local Search) with SEO, once again there is an opportunity to sustainably grow one’s business using Social Search Optimization.

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Social Search Optimization (SSO)

  1. 1. © Digital Vidya Social Media Marketing Bootcamp Social Search Optimization (SSO) www.digitalvidya.com
  2. 2. © Digital Vidya What is Search Engine Optimization (SEO)? www.digitalvidya.com
  3. 3. © Digital Vidya www.digitalvidya.com
  4. 4. © Digital Vidya What is Social Media Marketing (SMM)? www.digitalvidya.com
  5. 5. © Digital Vidya www.digitalvidya.com
  6. 6. © Digital Vidya Let’s distinguish this new paradigm! www.digitalvidya.com
  7. 7. © Digital Vidya Search has gone Real Time www.digitalvidya.com
  8. 8. © Digital Vidya Search has gone Social www.digitalvidya.com
  9. 9. © Digital Vidya Search is now Local www.digitalvidya.com
  10. 10. © Digital Vidya Search has gone beyond Search Engines www.digitalvidya.com
  11. 11. © Digital Vidya New Opportunities for Web Traffic www.digitalvidya.com
  12. 12. © Digital Vidya Search has gone beyond PC www.digitalvidya.com
  13. 13. © Digital Vidya Search Results have gone beyond Text www.digitalvidya.com
  14. 14. © Digital Vidya Traffic is NOT the Real Opportunity of Social Search www.digitalvidya.com
  15. 15. © Digital Vidya Social Search = www.digitalvidya.com
  16. 16. © Digital Vidya How to win in this new paradigm? www.digitalvidya.com
  17. 17. © Digital Vidya Be Visible on Relevant Social Media Channels Groups www.digitalvidya.com
  18. 18. © Digital Vidya Be Available through Google Local www.digitalvidya.com
  19. 19. © Digital Vidya Inspire your Customers to Write About You www.digitalvidya.com
  20. 20. © Digital Vidya Keep engaging & inspire your employees to do so www.digitalvidya.com
  21. 21. © Digital Vidya Keep Releasing Latest Info about Your Products/ Services www.digitalvidya.com
  22. 22. © Digital Vidya Integrate Social Media with Web Presence www.digitalvidya.com
  23. 23. © Digital Vidya Produce Content Beyond Text Stories www.digitalvidya.com
  24. 24. © Digital Vidya Opportunity of Integration www.digitalvidya.com
  25. 25. © Digital Vidya Do keyword optimization across various channels including on Twitter, Facebook www.digitalvidya.com
  26. 26. © Digital Vidya Continue to Build Credibility www.digitalvidya.com
  27. 27. © Digital Vidya Keep Strengthening Your SEO Presence www.digitalvidya.com
  28. 28. © Digital Vidya Keep Listening Tonality is Important www.digitalvidya.com
  29. 29. © Digital Vidya Success Stories www.digitalvidya.com
  30. 30. © Digital Vidya The Mantra for Success! Be Visible Be Relevant Be Credible Be Social www.digitalvidya.com
  31. 31. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp Social Media for Businesses Bootcamp Mumbai: Aug 20, 21 | Delhi: Sep 10, 11 Social Search Optimization Bootcamp Delhi: Sep 24, 25 www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com

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