Social Media Marketing Workshop for Corporations


Published on

Social Media is a new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Social Media for your Brand. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media.

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media Marketing Workshop for Corporations

  1. 1.            Social  Media  Marketing  Workshops    “Promote  Brand  |  Engage  with  Customers  |  Generate  Leads  &  Sales”     90+  Workshops  |  500+  Brands  |  2000+  Participants   (India . Singapore . Malaysia)        
  2. 2. SOCIAL  MEDIA  MARKETING  WORKSHOP                                                                                                                 Social Media Marketing WorkshopWHY SOCIAL MEDIA?Are you serious about building and promoting your brand online? Do you want toreach out to and more important engage with your target audience? Want to build alive and engaging community around your brand? Ultimately, scale up yourrevenues & profits and move ahead of your competition!However, people want to do business with people they trust and they hateadvertising. What can you do? Social Media can be your answer! It is a newparadigm in which Marketing is done today. Let us empower and enable you tounleash the potential of Social Media for your Brand. And, in the process, helpyou ensure that your people have acquired the right skills to take charge of yourbrand on Social Media.WHO SHOULD ATTEND? • CXO’s • Sales & Marketing Team • Advertising & Branding Team • Product Managers • PR & Communications Team • Digital Marketing Team • CRM Team • Web Development & Design TeamKEY PROMISES OF THE WORKSHOP • Why should every brand care about Social Media? • Insights into how other busineses are succeeding (and the ones failing) in leveraging Social Media? • How to develop and execute Social Media strategy?   • Why, what and how of leveraging key Social Media Marketing channels (Facebook, Twitter)  |  
  3. 3. SOCIAL  MEDIA  MARKETING  WORKSHOP                                                                                                                 • Social Media Marketing Toolbox to move rapidly and profitably against CompetitionRECOMMENDED WORKSHOP AGENDA (SOCIAL MEDIA MARKETING) Day 1 Session 09:00 - 09:30 Introduction over Tea/Coffee 09:30 - 11:00 Introduction & why care about Social Media? 11:00 - 12:00 Demystifying Community Building on Facebook 12:00 - 01:00 Creating Facebook Marketing Strategy 01:00 - 02:00 Networking over Lunch 02:00 - 02:30 Facebook Marketing Strategy Presentations 02:30 - 03:30 Live Facebook Community Building 03:30 - 04:00 Discussion over Tea/Coffee 04:00 - 05:30 Twitter: The Jewel in the Social Media Marketing Crown Day 2 Session 09:00 – 09:30 Discussion over Tea/Coffee 09:30 - 10:00 Day 1 Recap 10:00 - 11:00 Creating Twitter Marketing Strategy 11:00 - 01:00 Leveraging LinkedIn for B2B Lead Generation 01:00 - 02:00 Networking over Lunch 02:00 - 02:45 Open Discussion on other Social Media Channels 02:45 - 03:30 Creating overall Social Media Marketing Strategy 03:30 - 04:00 Discussion over Tea/Coffee 04:00 - 05:00 How to measure ROI of Social Media? 05:00 - 05:30 Feedback | Webinar Setup* We’ll do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop tomonitor progress and provide any support (i.e. answering their questions) to theparticipants.WHY DIGITAL VIDYA’S WORKSHOPS? • Led by Digital Marketing thought Leaders with over 10+ years of industry Experience • Customized to Your Business Objectives  |  
  4. 4. SOCIAL  MEDIA  MARKETING  WORKSHOP                                                                                                                 • Hands-on Experience with Relevant Case StudiesOTHER WORKSHOPS FOR CORPORATIONS • Comprehensive Digital Marketing Workshop - SEO, PPC & SMM • How to do Lead Generation using Social Media? • Branding, Lead Generation and Sales using SEO (Search Engine Optimization) • Lead Generation and Sales using Online Advertising (including PPC) • How to Manage and Build your Reputation Online? • How to do Effective Recruitment using Social Media?Please do share your requirements with us and we will be happy to customize aworkshop for you. We can also create a training program for ongoing SocialMedia/Digital Marketing competency development for your organization.WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US? Ramachandra Yadavill Crisp, clear and delivered well. Good program for (Head of Marketing, Wipro anyone wanting to improve understanding and use of Consulting Services social media. Udayanathan Vettikkat Interactive and engaging experience!!! Very relevant (Head of Marketing, Cisco topics were covered in the 2-day workshop. The India) sessions were absorbing. Excellent.Over 1500 professionals including CXOs from various corporations across Indiahave been benefitted from our workshops. Here are some of the attendeecompanies:  |  
  5. 5. SOCIAL  MEDIA  MARKETING  WORKSHOP                                                                                                                CONTACT USPradeep ChopraCo-founder & CEO, Digital VidyaEmail: pradeep@digitalvidya.comPhone: +91-11-45627608Cell: +91-9810762902  |  
  6. 6. SOCIAL  MEDIA  MARKETING  WORKSHOP                                                                                                                WORKSHOP LEADERS (ONE OF US WILL LEAD) Kapil Nakra “Kapil  is  the  best  guide,  mentor,  speaker,  workshop  conductor  I  have  ever  met   in  my  life  after  Benny  Thomas,  Global  Planning  Director,  TBWA. - Gokul  Sundar  (Director,  Swift  Advertising)   “Explained  evrything  in  a  simple  manner.  Great  to  have  him  as  a  friend.” - Abhishek  Hariharan  (Brand  Planning  Director,  LoweLintas)Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya,India’s premier Digital Marketing training company. As a pioneer of Digital Marketing inIndia, Kapil has grown along with the Internet Industry as a User, a Service Provider andnow as an Educator.He started his entrepreneurial journey in 2000 when he started his 1st venture, WhizlabsSoftware. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’assessment solutions for enterprises, and helped Whizlabs acquire over 100 EnterpriseCustomers including blue chip accounts such as Cisco purely using DigitalMarketing. Whizlabs won the Most Innovative Indian IT Company award fromNASSCOM in 2004.Kapil is known for his simplistic and inquisitive leading style, which motivates people to thinkout-of-the-box. It goes without that saying that Kapil has a deep passion forEntrepreneurship and Digital Marketing. He is a regular speaker at various DigitalMarketing conferences.Pradeep Chopra “Pradeeps  sessions  are  just  excellent!  Really  enjoyed.  Learnt  a  lot!”                                                                                            -­‐George  John  (Director  Marketing,  Warner  Bros  India)     “He  is  such  a  dynamic  personality.  I  am  always  inspired  by  his  thoughts,   knowledge  in  SMM.”                                                                                                                  -­‐  Abhishek  Singh  (Brand  Mgr,  Perfetti  Van  Mille)  Among the pioneers of Digital Marketing in India, Pradeep has been part of the InternetIndustry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier DigitalMarketing training company. Pradeep has personally trained & advised over 1500professionals including CEOs across India, Singapore & Malaysia in helping them meettheir business objectives using Digital Marketing.He’s one of the most sought after speakers in Digital Marketing and his speakingassignments include Search Engine Strategies (USA), World Social Media Summit atKuala Lumpur, Social Media Workshops in Singapore, Click Asia Summit, Global YouthMarketing Forum and NASSCOM India Leadership Forum in India. He writes on  |  
  7. 7. SOCIAL  MEDIA  MARKETING  WORKSHOP                                                                                                                Entrepreneurship and Digital Marketing for Wall Street Journal, Inc & EntrepreneurMagazines.A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO(Search Engine Marketing Professional Organization), a non-profit that nurtures the growthof Digital Marketing globally. His obsession for the digital medium has led him to believe thatthe Internet connectivity is more important than the water supply :). He’s reachable onTwitter @pradeepchopra and on LinkedIn.  |