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Social Media Marketing Careers

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Care about building career in Social Media Marketing? You will find this presentation originally presented for TechGig community relevant and useful. For more details about Digital Vidya's Digital Marketing training programs, check out http://www.digitalvidya.com

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Social Media Marketing Careers

  1. 1. Building Career in Social Media #TechGig  |  @PradeepChopra   www.digitalvidya.com
  2. 2. Agenda •  •  •  •  •  Orientation to Digital Marketing Why Social Media? Career Opportunities in Social Media Social Media Resources Q&A www.digitalvidya.com
  3. 3. What is Digital Marketing? www.digitalvidya.com
  4. 4. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
  5. 5. SEM  or  PPC   SEO  or  Organic  Search   www.digitalvidya.com
  6. 6. www.digitalvidya.com
  7. 7. Why care about Social Media? www.digitalvidya.com
  8. 8. Customer Acquisition Influence   Lead   Sale   www.digitalvidya.com
  9. 9. “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source:  Flip  the  Funnel   www.digitalvidya.com
  10. 10. Quiz Time! How many users are on Facebook from India? www.digitalvidya.com
  11. 11. No  of  Users  (Million)   Platform Global Facebook 1000+   90+   500+   20+   LinkedIn 225+   20+   Mobile 6800+   860+   Twitter India www.digitalvidya.com
  12. 12. Targe2ng   www.digitalvidya.com
  13. 13. Advanced Targeting: Email/Phone/UID www.digitalvidya.com
  14. 14. Let’s learn through Real Examples www.digitalvidya.com
  15. 15. Over 20% All Sales through Facebook www.digitalvidya.com
  16. 16. 25% Revenue through Facebook www.digitalvidya.com
  17. 17. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
  18. 18. Tweet 2 Order www.digitalvidya.com
  19. 19. QR (Quick Response) Codes www.digitalvidya.com
  20. 20. Car Launch Reveal  the  Name  Contest   1.  150,000  people  parJcipated   2.  35,000+  requests  for  Test   Drives   3.  8000  Cars  booked  in  10  days   www.digitalvidya.com
  21. 21. Table Booking on Facebook www.digitalvidya.com
  22. 22. Indian Taxi Driver on YouTube www.digitalvidya.com
  23. 23. www.digitalvidya.com
  24. 24. www.digitalvidya.com
  25. 25. www.digitalvidya.com
  26. 26. Career Opportunities in Social Media www.digitalvidya.com
  27. 27. www.digitalvidya.com
  28. 28. Social Media Career Title Experience (years) Salary (Rs Lacs PA) Copywriter Specialist 0-2 1-3 1.5 - 3.0 2.0 - 4.0 Community Manager Strategist 2-4 3-5 2.5 - 5.0 4.0 - 8.0 Social Media Head 4-6 6.0 - 12.0 Social Media Developer 1-3 2-6 www.digitalvidya.com
  29. 29. Resources •  •  •  •  •  •  •  Facebook: http://www.facebook.com/digitalvidya Twitter: http://www.twitter.com/MyDigitalVidya http://www.digitalvidya.com/blog/ www.socialsamosa.com www.lighthouseinsights.in www.socialmediatoday.com www.mashable.com www.digitalvidya.com
  30. 30. Thanks for Listening! Let’s continue this conversation… On Social Media @MyDigitalVidya Off Social Media info@digitalvidya.com Serious about career in Social Media? Become CSMMP hTp://www.digitalvidya.com   www.digitalvidya.com

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