Leveraging SMM (Social Media Marketing) for B2B

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Like most others, you may also be thinking that SMM (Social Media Marketing) is not relevant to B2B (Business to Business). The truth is - Social Media can transform any business whose customers are online. Believe us, your customers are online. If SMM can reduce your cost of sales cycle, increase your chances of closing a deal, reduce your time to close a deal or help you improve client retention, isn’t it worth your time and investment?

Check out this presentation to find out how can you leverage SMM (Social Media Marketing) to turn around your B2B business.

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Leveraging SMM (Social Media Marketing) for B2B

  1. 1. © Digital Vidya Social Media Marketing Bootcamp Session - How to leverage SMM for B2B? www.digitalvidya.com
  2. 2. © Digital Vidya Marketer’s View Social Media Marketing Lead Generation Restricted View www.digitalvidya.com
  3. 3. © Digital Vidya Online Marketer’s View Social Media Acquisition or Visitors Leads Sales Retention Again a Restricted View www.digitalvidya.com
  4. 4. © Digital Vidya B2B Business Implication Rationalized Decision Process •Longer Sales Cycle •Multiple Touch Points •Phased Approach www.digitalvidya.com
  5. 5. © Digital Vidya B2B Business Implication Multiple Decision Makers/Influencers •Multiple People •Multiple Searches •Multiple Concerns www.digitalvidya.com
  6. 6. © Digital Vidya www.digitalvidya.com
  7. 7. © Digital Vidya Selling Process for a B2B Case Studies Webinars Articles/White Papers Acquisition Acquisition Leads Leads Acquisition Sales Sales Leads Retention Retention Sales Retention Free Product Tours Request for Proposal Acquisition Acquisition Leads Leads Sales Sales Retention Retention Sales www.digitalvidya.com
  8. 8. © Digital Vidya Set Right Objective... Short Term Lead Qualification & Lead Conversion www.digitalvidya.com
  9. 9. © Digital Vidya Set Right Objective... Long Term Branding & Lead Generation www.digitalvidya.com
  10. 10. © Digital Vidya Important Action Items Professional Networking Blogging (including external) Online PRs, Articles and WhitePapers Discussion Forums Photos, Videos and Presentations 360 Degree Online Presence www.digitalvidya.com
  11. 11. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com `

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