Opportunities Offered by Social Media

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Opportunities Offered by Social Media

  1. 1. www.digitalvidya.comDigital MarketingBootcamp Digital Advertising © Digital Vidya
  2. 2. © Digital Vidya Where have you seen PaidAdvertisements in Digital Space? www.digitalvidya.com
  3. 3. © Digital VidyaGoogle Ads www.digitalvidya.com
  4. 4. © Digital VidyaYahoo Ads www.digitalvidya.com
  5. 5. © Digital VidyaBing Ads www.digitalvidya.com
  6. 6. © Digital VidyaLocalized Search Engine www.digitalvidya.com
  7. 7. © Digital VidyaAd Networks www.digitalvidya.com
  8. 8. © Digital VidyaPublishers www.digitalvidya.com
  9. 9. © Digital VidyaSocial Content Networks www.digitalvidya.com
  10. 10. © Digital VidyaSocial Media Ads www.digitalvidya.com
  11. 11. © Digital Vidya 40 mil visitors/monthBroad (B2B Search Engine and Ad Network) Bidding (4-5$/click for top 3) www.digitalvidya.com
  12. 12. © Digital VidyaWhy Paid Advertisement? www.digitalvidya.com
  13. 13. © Digital VidyaGoogle Ads www.digitalvidya.com
  14. 14. © Digital VidyaQualitative View -Source Enquiro www.digitalvidya.com
  15. 15. © Digital Vidya Visibility AnalysisOrganic Ranking Visibility Side sponsored ad VisibilityRank 1 – 100% Ad 1 – 50%Rank 2 – 100% Ad 2 – 40%Rank 3 – 100% Ad 3 – 30%Rank 4 – 85% Ad 4 – 20%Rank 5 – 60% Ad 5 – 10%Rank 6 – 50% Ad 6 – 10%Rank 7 – 50% Ad 7 – 10%Rank 8 – 30% Ad 8 – 10%Rank 9 – 30%Rank 10 – 20% Shown in a percentage of participants looking at a listing in this location -Source Enquiro www.digitalvidya.com
  16. 16. © Digital Vidya Spending11% money is spend on SEO and 87% moneygoes to PPC. – Source SEMPO www.digitalvidya.com
  17. 17. © Digital Vidya IronySEO drives 75%+ of all search traffic, yetgarners less than 15% of marketingbudgets for SEM campaigns. PPC receivesless than 25% of all search traffic, yet earns85%+ of Search Engine campaign budgets. www.digitalvidya.com
  18. 18. © Digital Vidya InquiryWhy does paid search earn so manymore marketing dollars? www.digitalvidya.com
  19. 19. © Digital VidyaPaid Advertisements Benefits www.digitalvidya.com
  20. 20. © Digital VidyaPaid Advertisements Tips www.digitalvidya.com
  21. 21. © Digital Vidyawww.digitalvidya.com
  22. 22. © Digital Vidya Reach & Visibility Engagement Relationships Leads & Sales Feedbackwww.digitalvidya.com
  23. 23. © Digital Vidya IT Services Company Data Traffic Cost Leads R. Leads CPC CPLMarch’10 9951 5338 26 10 0.54 205April’10 6828 4459 36 7 0.65 124May’10 6607 5314 43 10 0.80 124June’10 6609 5277 50 10 0.80 106July’10 6772 5288 34 10 0.78 156Aug’10 6340 4922 58 10 0.78 85 Sep’10 5543 4800 20 13 0.87 240 www.digitalvidya.com
  24. 24. © Digital Vidyawww.digitalvidya.com
  25. 25. © Digital VidyaHow to optimize Ads? www.digitalvidya.com
  26. 26. © Digital Vidya Google AdsGood Points: 1. Call for action in the Ad - “Register Free” 2. Attempt to build credibility - “Asia #1 Franchise website”Week Points 1. Communicating what company have, rather then what customer want? 2. What customer will get is not communicated. www.digitalvidya.com
  27. 27. © Digital Vidya Another Option Want to own a Franchise? 2000+ Options: All verticals 65,000 already supported, Start Now! www.FranchiseIndia.comGood Points:1. Addressing the customer requirements directly.2. Customer concerns at search stage getting addressed3. Call for action in the Ad - “Start Now”4. Attempt to build credibility - “65,000 already supported” www.digitalvidya.com
  28. 28. © Digital Vidyawww.digitalvidya.com
  29. 29. © Digital Vidyawww.digitalvidya.com
  30. 30. © Digital VidyaTake 30 secondsand get…1. Quotes from Top 10 Companies2. Compare and Shop Online in just minutes. www.digitalvidya.com
  31. 31. © Digital Vidya Cisco – Google Ad1. Talking at customer’s concerns - partially2. Cisco Credibility in Business Video not established3. Call for action is weak www.digitalvidya.com
  32. 32. www.digitalvidya.comThank You! © Digital Vidya

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