Companies can spend millions of dollars to promote their brands, yet a single negative blog post can destroy a reputation within days. For example, a single video uploaded on YouTube by 2 of Dominos’ Employees costed the company over US$ 50m. Today, the power is with the people. The shift from conventional media to social media makes every individual a journalist. CEOs no more own their company’s reputation.
Reputation management requires new skills in today’s radically transparent world. Let us empower and enable you to unleash the potential of Social Media for your Brand. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media.