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Online	
  Reputation	
  Management	
  Workshop	
  
  	
  
“Listen	
  to	
  your	
  Brand	
  |	
  Engage	
  with	
  your	
  Customers	
  |	
  Grow	
  your	
  Business”	
  
       	
  
ONLINE	
  REPUTATION	
  MANAGEMENT	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     	
  




                             Online Reputation Management Workshop

WHY CARE ABOUT ONLINE REPUTATION?
Companies can spend millions of dollars to promote their brands, yet a single
negative blog post can destroy a reputation within days. For example, a single video
uploaded on YouTube by 2 of Dominos’ Employees costed the company over US$
50m. Today, the power is with the people. The shift from conventional media to
social media makes every individual a journalist. CEOs no more own their
company’s reputation.

Reputation management requires new skills in today’s radically transparent world.
Let us empower and enable you to unleash the potential of Social Media for your
Brand. And, in the process, help you ensure that your people have acquired the
right skills to take charge of your brand on Social Media.


WHO SHOULD ATTEND?

           •           CXO’s
           •           CRM Team
           •           PR & Communications Team
           •           Advertising & Branding Team
           •           Marketing Team
           •           Digital Marketing Team
           •           Web Development & Design Team


KEY TAKEAWAYS FROM THE WORKSHOP

           •           Why should you care about Online Reputation Management (relevant case
                       studies)?

           •           How to be successful in actively Listening and Monitoring Conversations
                       around your Brand (real time, hands-on exercises using relevant tools)?

           •           How to create a strategy to build preventive controls to mitigate online
                       reputation risks? 	
  




                                                                             http://www.digitalvidya.com	
  |	
  info@digitalvidya.com	
  
ONLINE	
  REPUTATION	
  MANAGEMENT	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     	
  

           •           How to leverage Search Engine Optimization (including realtime and social
                       serach) and Social Media (including community building) to diffuse negative
                       conversations about your brand?

           •           How to be efficient and successful in turning problems into opportunities by
                       participating in discussion forums and by integrating online reputation into
                       CRM?

           •           How to create a plan (time, resources, responsibilities, tools etc) to reliability
                       execute Online Reputation Management strategy?


WORKSHOP STRUCTURE & CURRICULUM

           •           Day 1 (Full Day) + Weeklong Exercise (Listening and Participating on Social
                       Media) + Day 10th (2 Hours Webinar)
           •           Day 1 Curriculum

                               Time                                                    Session
                               09:00 - 09:30                                           Introduction over Tea/Coffee
                               09:30 - 10:30                                           Why should you care about Online Reputation
                                                                                       Management?
                               10:30 - 12:00                                           Listening & Monitoring (Twitter and other Monitoring
                                                                                       Tools)
                               12:00 - 01:00                                           Building Strategy for Online Reputation Management
                               01:00 - 02:00                                           Lunch
                               02:00 - 03:00                                           Leveraging SEO and Social Media (including Community
                                                                                       Building) for ORM
                               03:00 - 04:00                                           How to be effective in participating in Discussion Forums
                                                                                       and Groups?
                               04:00 - 04:30                                           Open House over Tea/Coffee
                               04:30 - 05:30                                           Online Reputationg Management Execution Plan,
                                                                                       Creating Structure for Weeklong Exercise and Webinar,
                                                                                       Feedback

Please note that a week before the Bootcamp, we will send you the business
understanding document to have a better understanding of your business objectives
and review your current digital marketing strategy.


WHY DIGITAL VIDYA’S WORKSHOPS?

           •           Led by Digital Marketing thought Leaders with over 10+ years of Industry
                       Experience

           •           Customized to Your Business Objectives


                                                                             http://www.digitalvidya.com	
  |	
  info@digitalvidya.com	
  
ONLINE	
  REPUTATION	
  MANAGEMENT	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     	
  

           •           Hands-on Experience with Relevant Case Studies



OTHER WORKSHOPS FOR CORPORATIONS
           •           Comprehensive Digital Marketing Workshop - SEO, PPC & SMM

           •           B2B Lead Generation using Social Media

           •           Online Branding and Community Building via Social Media

           •           Branding, Lead Generation and Sales using SEO (Search Engine
                       Optimization)

           •           Lead Generation and Sales using Online Advertising (including PPC)

           •           How to Manage and Build your Reputation Online?

           •           How to do Effective Recruitment using Social Media?


Please do share your requirements with us and we will be happy to customize a
workshop for you - in either 1 day or 2 days format. We can also create a training
program for ongoing digital marketing competency development for your
organization.


WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US?


                                                                                                           “It was a great program - an eye opener.” - VAK (Head
                                                                                                           of Marketing, Intuit India)


                              (Bangalore)


                                                                                                           “Would love to attend more sessions” - Khyati Bhatia
                                                                                                           (Asst. Mgr, Candid Marketing)

     (Delhi, Mumbai, Bangalore)


Over 500 professionals including CXOs from various corporations across India
have been benefitted from our workshops. Here are some of the attendee
companies:



                                                                             http://www.digitalvidya.com	
  |	
  info@digitalvidya.com	
  
ONLINE	
  REPUTATION	
  MANAGEMENT	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     	
  




CONTACT US

Pradeep Chopra
Co-founder & CEO, Digital Vidya

Email: pradeep@digitalvidya.com
Cell: 09810762902

WORKSHOP LEADERS (TWO OF US WILL LEAD)


Pradeep Chopra                                                  “Pradeep spoke on Online Marketing at various sessions at NASSCOM
                                                                including India Leadership Forum. He has always amazed the audience with his
                                                                excellent presentation skills, in depth expertise and passion for Online
                                                                Marketing.”
                                                                                         - Avinash Raghava (Manager North India, NASSCOM)

                                                                “Pradeep is perhaps one of the most interesting & dynamic Internet marketing
                                                                professionals that I have come across.”



                                                                             http://www.digitalvidya.com	
  |	
  info@digitalvidya.com	
  
ONLINE	
  REPUTATION	
  MANAGEMENT	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     	
  

                                                                                            - Digbijoy Shukla (ex Associate Director, TiE & Co-founder, TenMarks)




Among the pioneers of Digital Marketing in India, Pradeep has been part of the
Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s
premier Digital Marketing training company. As a Digital Marketing evangelizer,
Pradeep empowers & enables CXOs, Sales & Marketing Professionals, and Digital
Marketing professionals to leverage Digital Marketing for their organizations.

Till Oct 2009, he was one of the co-founders of OMLogic Consulting, one of the
India’s leading Digital Marketing companies. Prior to OMLogic, Pradeep was a co-
founder of Whizlabs Software, an IT education company, where he built a global
brand (using Digital Marketing) for which Whizlabs won the 'Most Innovative Indian
IT Company' award from NASSCOM in 2004.

Pradeep is an international speaker & an author on Digital Marketing &
Entrepreneurship. His previous speaking assignments include speaking at Search
Engine Strategies (USA), Global Entrepolis @ Singapore, NASSCOM India
Leadership Forum, TiE and Web Innovation conferences. He also writes about
Entrepreneurship and Digital Marketing for Wall Street Journal India.

A graduate from IIT Delhi, Pradeep is a core group member of TiE Delhi’s Special
Interest Group on Internet. He is also a part of the Global Committee at SEMPO
(Search Engine Marketing Professional Organization), a non-profit that nurtures the
growth of Search Engine Marketing globally. His obsession for Internet has led him
to believe that the Internet connectivity is more important than the water supply :).



        Kapil Nakra                                             “Kapil knows online domain really well and understands what it takes to not only
                                                                bring prospective clients to you but to convert them into quality leads as well.”
                                                                                      - Raj Singhal (Co-founder & COO, BrickRed Technologies)

                                                                “Kapil’s ability to think out of bix is a tremendous asset.”
                                                                                          - Suresh Arora (Co-founder and Chief Mentor, OMLogic)
Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital
Vidya, India’s premier Digital Marketing training company. As a pioneer of Digital
Marketing in India, Kapil has grown along with the Internet Industry as a User, a
Service Provider and now as an Educator.

Earlier, Kapil co-founded OMLogic Consulting, one of India’s leading Digital
Marketing companies. As CEO of OMLogic, Kapil played an instrumental role in
OMLogic’s growth from May 2007 to Oct 2009.


                                                                             http://www.digitalvidya.com	
  |	
  info@digitalvidya.com	
  
ONLINE	
  REPUTATION	
  MANAGEMENT	
  WORKSHOP	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     	
  

He started his entrepreneurial journey in 2000 when he started his 1st venture,
Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market
for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire
over 100 Enterprise Customers including blue chip accounts such as Cisco purely
using Digital Marketing. Whizlabs won the 'Most Innovative Indian IT Company'
award from NASSCOM in 2004.

Kapil is known for his simplistic and inquisitive leading style, which motivates people
to think out-of-the-box. It goes without that saying that Kapil has a deep passion for
Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital
Marketing conferences and his previous speaking engagements include speaking at
SearchCamp and OMCAR.

Gayatri Buddha                                                  “Gayatri is one of the very few people who remain professional &
                                                                focused at the top without forgetting the basics. ”
                                                                                 - Deep Bajaj (Director Alliances, Thyme Advertising)

                                                                “Vast Knowledge and Experience behind her.”
                                                                           - Romsha Singh (Assistant Manager, Candid Marketing)

Among the first wave of Internet professionals in India, Gayatri Buddha has been
associated with the industry since 1999. A marketing professional with over 13 years
of experience in both print and new media, she was part of the core team that
launched two eminent online brands in India Monster.com and MakeMyTrip.com.

Having used both offline and online medium extensively, she has a wider
understanding of the entire spectrum of media. In her current role - She advises
digital companies on how to build their brands and helps brick and mortar
organizations to get started on digital media.

Because promotions help in sales and brands are built on trust she is passionate
about responsible marketing and advocates transparency in communication.




                                                                             http://www.digitalvidya.com	
  |	
  info@digitalvidya.com	
  

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Online Reputation Management (ORM) Workshop For Corporates

  • 1.               Online  Reputation  Management  Workshop     “Listen  to  your  Brand  |  Engage  with  your  Customers  |  Grow  your  Business”    
  • 2. ONLINE  REPUTATION  MANAGEMENT  WORKSHOP                                                                                 Online Reputation Management Workshop WHY CARE ABOUT ONLINE REPUTATION? Companies can spend millions of dollars to promote their brands, yet a single negative blog post can destroy a reputation within days. For example, a single video uploaded on YouTube by 2 of Dominos’ Employees costed the company over US$ 50m. Today, the power is with the people. The shift from conventional media to social media makes every individual a journalist. CEOs no more own their company’s reputation. Reputation management requires new skills in today’s radically transparent world. Let us empower and enable you to unleash the potential of Social Media for your Brand. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media. WHO SHOULD ATTEND? • CXO’s • CRM Team • PR & Communications Team • Advertising & Branding Team • Marketing Team • Digital Marketing Team • Web Development & Design Team KEY TAKEAWAYS FROM THE WORKSHOP • Why should you care about Online Reputation Management (relevant case studies)? • How to be successful in actively Listening and Monitoring Conversations around your Brand (real time, hands-on exercises using relevant tools)? • How to create a strategy to build preventive controls to mitigate online reputation risks?   http://www.digitalvidya.com  |  info@digitalvidya.com  
  • 3. ONLINE  REPUTATION  MANAGEMENT  WORKSHOP                                                                                 • How to leverage Search Engine Optimization (including realtime and social serach) and Social Media (including community building) to diffuse negative conversations about your brand? • How to be efficient and successful in turning problems into opportunities by participating in discussion forums and by integrating online reputation into CRM? • How to create a plan (time, resources, responsibilities, tools etc) to reliability execute Online Reputation Management strategy? WORKSHOP STRUCTURE & CURRICULUM • Day 1 (Full Day) + Weeklong Exercise (Listening and Participating on Social Media) + Day 10th (2 Hours Webinar) • Day 1 Curriculum Time Session 09:00 - 09:30 Introduction over Tea/Coffee 09:30 - 10:30 Why should you care about Online Reputation Management? 10:30 - 12:00 Listening & Monitoring (Twitter and other Monitoring Tools) 12:00 - 01:00 Building Strategy for Online Reputation Management 01:00 - 02:00 Lunch 02:00 - 03:00 Leveraging SEO and Social Media (including Community Building) for ORM 03:00 - 04:00 How to be effective in participating in Discussion Forums and Groups? 04:00 - 04:30 Open House over Tea/Coffee 04:30 - 05:30 Online Reputationg Management Execution Plan, Creating Structure for Weeklong Exercise and Webinar, Feedback Please note that a week before the Bootcamp, we will send you the business understanding document to have a better understanding of your business objectives and review your current digital marketing strategy. WHY DIGITAL VIDYA’S WORKSHOPS? • Led by Digital Marketing thought Leaders with over 10+ years of Industry Experience • Customized to Your Business Objectives http://www.digitalvidya.com  |  info@digitalvidya.com  
  • 4. ONLINE  REPUTATION  MANAGEMENT  WORKSHOP                                                                                 • Hands-on Experience with Relevant Case Studies OTHER WORKSHOPS FOR CORPORATIONS • Comprehensive Digital Marketing Workshop - SEO, PPC & SMM • B2B Lead Generation using Social Media • Online Branding and Community Building via Social Media • Branding, Lead Generation and Sales using SEO (Search Engine Optimization) • Lead Generation and Sales using Online Advertising (including PPC) • How to Manage and Build your Reputation Online? • How to do Effective Recruitment using Social Media? Please do share your requirements with us and we will be happy to customize a workshop for you - in either 1 day or 2 days format. We can also create a training program for ongoing digital marketing competency development for your organization. WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US? “It was a great program - an eye opener.” - VAK (Head of Marketing, Intuit India) (Bangalore) “Would love to attend more sessions” - Khyati Bhatia (Asst. Mgr, Candid Marketing) (Delhi, Mumbai, Bangalore) Over 500 professionals including CXOs from various corporations across India have been benefitted from our workshops. Here are some of the attendee companies: http://www.digitalvidya.com  |  info@digitalvidya.com  
  • 5. ONLINE  REPUTATION  MANAGEMENT  WORKSHOP                                                                                 CONTACT US Pradeep Chopra Co-founder & CEO, Digital Vidya Email: pradeep@digitalvidya.com Cell: 09810762902 WORKSHOP LEADERS (TWO OF US WILL LEAD) Pradeep Chopra “Pradeep spoke on Online Marketing at various sessions at NASSCOM including India Leadership Forum. He has always amazed the audience with his excellent presentation skills, in depth expertise and passion for Online Marketing.” - Avinash Raghava (Manager North India, NASSCOM) “Pradeep is perhaps one of the most interesting & dynamic Internet marketing professionals that I have come across.” http://www.digitalvidya.com  |  info@digitalvidya.com  
  • 6. ONLINE  REPUTATION  MANAGEMENT  WORKSHOP                                                                                 - Digbijoy Shukla (ex Associate Director, TiE & Co-founder, TenMarks) Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital Marketing training company. As a Digital Marketing evangelizer, Pradeep empowers & enables CXOs, Sales & Marketing Professionals, and Digital Marketing professionals to leverage Digital Marketing for their organizations. Till Oct 2009, he was one of the co-founders of OMLogic Consulting, one of the India’s leading Digital Marketing companies. Prior to OMLogic, Pradeep was a co- founder of Whizlabs Software, an IT education company, where he built a global brand (using Digital Marketing) for which Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. His previous speaking assignments include speaking at Search Engine Strategies (USA), Global Entrepolis @ Singapore, NASSCOM India Leadership Forum, TiE and Web Innovation conferences. He also writes about Entrepreneurship and Digital Marketing for Wall Street Journal India. A graduate from IIT Delhi, Pradeep is a core group member of TiE Delhi’s Special Interest Group on Internet. He is also a part of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Search Engine Marketing globally. His obsession for Internet has led him to believe that the Internet connectivity is more important than the water supply :). Kapil Nakra “Kapil knows online domain really well and understands what it takes to not only bring prospective clients to you but to convert them into quality leads as well.” - Raj Singhal (Co-founder & COO, BrickRed Technologies) “Kapil’s ability to think out of bix is a tremendous asset.” - Suresh Arora (Co-founder and Chief Mentor, OMLogic) Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya, India’s premier Digital Marketing training company. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator. Earlier, Kapil co-founded OMLogic Consulting, one of India’s leading Digital Marketing companies. As CEO of OMLogic, Kapil played an instrumental role in OMLogic’s growth from May 2007 to Oct 2009. http://www.digitalvidya.com  |  info@digitalvidya.com  
  • 7. ONLINE  REPUTATION  MANAGEMENT  WORKSHOP                                                                                 He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital Marketing conferences and his previous speaking engagements include speaking at SearchCamp and OMCAR. Gayatri Buddha “Gayatri is one of the very few people who remain professional & focused at the top without forgetting the basics. ” - Deep Bajaj (Director Alliances, Thyme Advertising) “Vast Knowledge and Experience behind her.” - Romsha Singh (Assistant Manager, Candid Marketing) Among the first wave of Internet professionals in India, Gayatri Buddha has been associated with the industry since 1999. A marketing professional with over 13 years of experience in both print and new media, she was part of the core team that launched two eminent online brands in India Monster.com and MakeMyTrip.com. Having used both offline and online medium extensively, she has a wider understanding of the entire spectrum of media. In her current role - She advises digital companies on how to build their brands and helps brick and mortar organizations to get started on digital media. Because promotions help in sales and brands are built on trust she is passionate about responsible marketing and advocates transparency in communication. http://www.digitalvidya.com  |  info@digitalvidya.com