© Digital Vidya




      Digital Marketing
         Bootcamp


Online Advertising - SEM and Display


             www.di...
© Digital Vidya




What are Paid Advertisements?




           www.digitalvidya.com
© Digital Vidya




Google Ads




  www.digitalvidya.com
© Digital Vidya




Yahoo Ads




  www.digitalvidya.com
© Digital Vidya




Bing Ads




 www.digitalvidya.com
© Digital Vidya




Localized Search Engine




        www.digitalvidya.com
© Digital Vidya




Ad Networks




  www.digitalvidya.com
© Digital Vidya




Publishers




  www.digitalvidya.com
© Digital Vidya




               Other Channels
  Facebook         Ads
  LinkedIn      Ads
  Business       Specific ...
© Digital Vidya




Why care about Paid Advertisement?




             www.digitalvidya.com
© Digital Vidya




Google Ads




  www.digitalvidya.com
© Digital Vidya




Qualitative View




                            -Source Enquiro
     www.digitalvidya.com
© Digital Vidya




               Visibility Analysis
Organic Ranking Visibility                Side sponsored ad Visibil...
© Digital Vidya




          Spending


11% money is spend on SEO and 87%
money goes to PPC.
                            ...
© Digital Vidya




                   Irony

SEO drives 75%+ of all search traffic, yet
garners less than 15% of marketin...
© Digital Vidya




            Inquiry


Why does paid search earn so many
more marketing dollars?




             www.d...
© Digital Vidya




     Why Paid Advertisement?
    Quick Start - Instant access to global customer
     base
    Attra...
© Digital Vidya




               Services Company Data
                                   Traffic	
  Analysis	
  
        ...
© Digital Vidya



                        Google Ads


  Good Points:
     Call for action in the Ad - “Register Free”
...
© Digital Vidya




             Another Option
             Want to own a Franchise?
             2000+ Options: All vert...
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




Take 30 seconds
and get…

1.    Quotes from Top 10
      Companies
2.    Compare and Shop
      Online...
© Digital Vidya




                          Thank You!
                           www.digitalvidya.com




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Online Advertising - SEM And Display

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Online Advertising - SEM And Display

  1. 1. © Digital Vidya Digital Marketing Bootcamp Online Advertising - SEM and Display www.digitalvidya.com
  2. 2. © Digital Vidya What are Paid Advertisements? www.digitalvidya.com
  3. 3. © Digital Vidya Google Ads www.digitalvidya.com
  4. 4. © Digital Vidya Yahoo Ads www.digitalvidya.com
  5. 5. © Digital Vidya Bing Ads www.digitalvidya.com
  6. 6. © Digital Vidya Localized Search Engine www.digitalvidya.com
  7. 7. © Digital Vidya Ad Networks www.digitalvidya.com
  8. 8. © Digital Vidya Publishers www.digitalvidya.com
  9. 9. © Digital Vidya Other Channels   Facebook Ads   LinkedIn Ads   Business Specific Verticals 40 mil visitors/month Broad (B2B Search Engine and Ad Network) Bidding (4-5$/click for top 3) www.digitalvidya.com
  10. 10. © Digital Vidya Why care about Paid Advertisement? www.digitalvidya.com
  11. 11. © Digital Vidya Google Ads www.digitalvidya.com
  12. 12. © Digital Vidya Qualitative View -Source Enquiro www.digitalvidya.com
  13. 13. © Digital Vidya Visibility Analysis Organic Ranking Visibility Side sponsored ad Visibility Rank 1 – 100% Ad 1 – 50% Rank 2 – 100% Ad 2 – 40% Rank 3 – 100% Ad 3 – 30% Rank 4 – 85% Ad 4 – 20% Rank 5 – 60% Ad 5 – 10% Rank 6 – 50% Ad 6 – 10% Rank 7 – 50% Ad 7 – 10% Rank 8 – 30% Ad 8 – 10% Rank 9 – 30% Rank 10 – 20% Shown in a percentage of participants looking at a listing in this location -Source Enquiro www.digitalvidya.com
  14. 14. © Digital Vidya Spending 11% money is spend on SEO and 87% money goes to PPC. – Source SEMPO www.digitalvidya.com
  15. 15. © Digital Vidya Irony SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets. www.digitalvidya.com
  16. 16. © Digital Vidya Inquiry Why does paid search earn so many more marketing dollars? www.digitalvidya.com
  17. 17. © Digital Vidya Why Paid Advertisement?   Quick Start - Instant access to global customer base   Attract Millions   Negligible efforts   Easy, Flexible and Highly Customizable   Specific Communication   End-to-End Measurability - Track ROI www.digitalvidya.com
  18. 18. © Digital Vidya Services Company Data Traffic  Analysis   Total  PPC   Total   Avg    Lead/ Relevent  Lead/ Relevant  Lead   Month   traffic   Cost   CPC   Traffic   Traffic   cost   March'08   9951   5338   0.54   0.26%   0.20%   267   April'08   6828   4459   0.65   0.53%   0.38%   172   May'08   6607   5314   0.80   0.65%   0.39%   204   June'08   6609   5277   0.80   0.41%   0.26%   310   July'08   6772   5288   0.78   0.50%   0.31%   252   Aug'08   6340   4922   0.78   0.91%   0.33%   234   www.digitalvidya.com
  19. 19. © Digital Vidya Google Ads   Good Points:   Call for action in the Ad - “Register Free”   Attempt to build credibility - “Asia #1 Franchise website”   Week Points   Communicating what company have, rather then what customer want?   What customer will get is not communicated. www.digitalvidya.com
  20. 20. © Digital Vidya Another Option Want to own a Franchise? 2000+ Options: All verticals 65,000 already supported, Start Now! www.FranchiseIndia.com  Good Points:  Addressing the customer requirements directly.  Customer concerns at search stage getting addressed  Call for action in the Ad - “Start Now”  Attempt to build credibility - “65,000 already supported” www.digitalvidya.com
  21. 21. © Digital Vidya www.digitalvidya.com
  22. 22. © Digital Vidya www.digitalvidya.com
  23. 23. © Digital Vidya Take 30 seconds and get… 1.  Quotes from Top 10 Companies 2.  Compare and Shop Online in just minutes. www.digitalvidya.com
  24. 24. © Digital Vidya Thank You! www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com `

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