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Mobile Search Advertising in 2016

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Care about how to leverage 'Mobile Search Advertising in 2016'. You will find this deck presented by the industry expert Ruchi Sinha, Digital Marketing Consultant and SEM Expert during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

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Mobile Search Advertising in 2016

  1. 1. Mobile Search Advertising 2016 Ruchi Sinha, Digital Marketing Consultant and SEM Expert May 6, 2016
  2. 2. The Majority Shareholder H2 2013 H2 2015 50% “We do not disclose exact numbers (of mobile-desktop 25%split), but mobile is more than 50 percent.” The share of mobile and desktop search was equal last year, but this year, it had exceeded.” Share of Mobile Queries In Overall Search Queries Google India, 2015
  3. 3. Key Growth Drivers Search reaches 90% of the Internet population• 65% of the Internet population in India use accessing Internet. mobile for• About 80% of nearby devices searches happen on mobile• Affordable Smartphones Access to Internet • •
  4. 4. Some Recent Changes New Avenues Design Changes New Formats No Ads Here
  5. 5. Mobile Based Algorithm In 2015, Google changed its algorithm to favour websites that are mobile friendly Applies to searches on mobile devices
  6. 6. The Untapped Potential Voice Search Driverless Cars Wearables
  7. 7. Assessing the need for a mobile specific strategy Do you want to promote mobile asset? a Do you want to generate leads? Are you a local business? Questions to ask Does the consumer research online before buying your product? Do you sell online?
  8. 8. Page should load fast on mobile Create a mobile responsive website Do not overload information Keep the forms short Check the link below to see if your website is mobile friendly https://www.google.com/webmasters/tools/mobile-friendly/
  9. 9. Try bidding differently on mobile An increase in bid may sometimes lead to more conversions Adjust your bid for mobile What should be your deciding factor?
  10. 10. Creative Detail Cues to local business Optimize creatives for mobile Banner sizes for mobile
  11. 11. Highlight your brand Say more in less words Be precise and relevant
  12. 12. Use good visuals Highlight Offers Keep the consumer engaged
  13. 13. Key Best Practices Create a mobile responsive website Adjust your bid for mobile Monitor your ads performance on mobile Optimize creatives for mobile Be precise and relevant Keep the consumer engaged
  14. 14. www. pola:risind.in •• + PDLRRIS WORLD'S NO 1 OFF ROAD VEHICLE POLARIS EXCITING NEWBUSINESS OPPORTUNITY For more information please visit your nearest Polaris dealer or write at polaris.india@polarisind.com AUTO EXPO TRACK - Polaris had an Offroad Track in Auto Expo 2012. CUSTOMER LONG QUEUE FOR RIDE • Passionate customers enjoyed the innovative track & experienced the "Polaris ATVs". · Customer's voice .' Awesome,Highly exciting,Fun Loving,Hooo..laa.....laaa" - Customers waited for morethan 60 minutes to get a ride of 60 sec. EXISTING "OFF-ROAD SPORr TRACK CHENNAI - Strategically located on beach with Sacres of land - Trackhas a mix of 27 Polaris Vehicles. · Adventurous track full of sand ,bumps & obstacles. · Exclusive ride zone for kids amusement · Initially low investment with High ROI. · Profitable business from 1st year. � Branding Support from Polaris India. Click here to download Track Proposal - Free Test ride given to >5000 thrilled riders. • Gui Panag joined Test ride on Polaris ATV. - Experienced All Terrains In Limited Area. Business Options > Join Hands With Polaris In ]CD:x Business & Start Earning from Dayi polarisind.in • Kids loved their ride at the special zone · overwhelming response experienced in 6 days of Auto Expo 2012.c y 10r OU » Typeof Query: * �t· ----;i Sunder Ganesh owner of Chenna1 Track Name:* I have 27 Polaris vehicles in my adventure track. Polaris.has lent their professional expertise.ATVs & Side by Side and modernized my track. Today, this is probably one of India's best off road amusement circuit. My business has taken off beyond my expectations Thanks to Polaris. Email:* Phone:* City:* i State:* i Que : I i ii@I E
  15. 15. 0 www. pola,risind.in •• @PDLRRIS. For more details visit· www.polarisind.in m https: //WWW.google. co. in •• xpolaris india For Any Dealership or Customer Enquiry Please Fill The Form Below. www.polarisind.in Polaris Off Road Vehicles ALL NEWS IMAGES VIDEOS MAPS can be used not only in Re• * Fields are Mandatory i-Select - •IType of Query: * creational but also in sensitive areas of Construction, Mining, Farming, Forest, Military, Police and Para military forces.Polaris vehicles available with Dealer network across the Country c c = 1 J = 1 Name:* 0polarisind.in - Polaris ATV Prices r4D www.polarisind.in/Enquire_on_Phone Email:* LPhone:* City:* State:* Power &Range of Off-Road Vehicles - Max Durability. Contact Us Now! About Polaris India: Polaris ATVs D Query: RZRc,S 800ATV .- Phoenix 200 Boardwalk • Ranger 500 • Trail Boss 330 Boardwalk • RZR S 800 • Sportsman 500 H.O. • Sportsman Touring 850 H.O. EPS Snowmobile/Defence vehicle Youth Vehicle • Widetrak LX • Outlaw 50 • Sportsman MV 850 • Outlaw 90 • RANGER RZR® SW • Ranger RZR 170
  16. 16. Assignment Suggest this. how would you advertise for a brand like• What do you think of the ad?• What do friendly? you think of the landing page? Is it mobile•

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