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YouTube Keyword Research Tips That You Have Probably Missed!

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Care about how to leverage ' YouTube Keyword Research Tips That You Have Probably Missed!'. You will find this deck presented by the industry expert Akhil Kakroo, Lead- Content Services, To The New Digital, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

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YouTube Keyword Research Tips That You Have Probably Missed!

  1. 1. Digital Marketing Webinar YouTube Keyword Research Tips That You Have Probably Missed! December 11, 2015| Akhil Kakroo, Lead- Content Services, To The New Digital
  2. 2. Introduction Akhil Kakroo VP, Content TO THE NEW Digital • Why is YouTube Keyword Optimization required • commonly used keyword research practices • Keyword research tips you might have missed • Q&A What will we be covering www.tothenew.com akhil.kakroo@tothenew.com
  3. 3. Do users pay? No Yes Who uploads? Normally any user can upload Only premium partners upload How do content owners earn? Advertisements Subscription, TVOD • Hybrid Model • Most of the views come from free model • World’s largest video streaming platform • Second largest search engine Why is YouTube Optimization required
  4. 4. Everybody wants to earn Money using YouTube videos For earning, you need Ad’s to be served on your videos This happens when the video’s the views are high & the watchtime is equally higher Viewership will increase when the video is discoverable and in other words optimized Why is YouTube Optimization required
  5. 5. CROWDSOURCED PLATFORM OPENto Creators, Curators and any user Why is YouTube Optimization required
  6. 6. Maximum Users reach individual videos by YouTube Search Think about an idea, a genre… thousands on videos on YouTube you have to compete against Why is YouTube Optimization required
  7. 7. High production values do not guarantee discovery on YouTube Why is YouTube Optimization required
  8. 8. Keywords YouTube allows you to add keywords up-to a maximum of 450 characters These are search enablers that allow users to reach your content Use keywords that define your content and are very close to it
  9. 9. KEYWORDS Commonly used methodology
  10. 10. YouTube Keywords Tool http://keywordtool.io/youtube Tools to use for selecting keywords
  11. 11. Commonly used methods for Keyword Research YouTube AutoComplete
  12. 12. Commonly used methods for Keyword Research Chrome Extension
  13. 13. WHAT ELSE??
  14. 14. You Need to Understand this RULE Adding high search volume keywords alone will not necessarily help Understand the competition of the keywords also Look at your position and are you ready to use these keywords
  15. 15. IMPORTANT TIPS
  16. 16. Use Keywords from videos with high views but the channel has less subscribers as compared to….. Video with high views and channel has more number of subscribers …Also consider the upload date… When looking for tags’ ideas for your new video from existing videos on YouTube…. TIP #1
  17. 17. Filter YouTube by Country before autocomplete TIP #2
  18. 18. http://www.betterwaytoweb.com/tag-generator-for-youtube Better Way to Web TIP #3 – Some unconventional but great keyword search tools SOOVLE http://soovle.com/ WORDZE http://www.wordze.com/
  19. 19. Believe in YouTube Analytics and keep an eye on Traffic Sources TIP #4
  20. 20. TIP #5 – Plan your keywords Keyword Research Tools usage Search Term Analysis Long Tail Keywords Keyword character validation YouTube Analytics Keyword Ideas Download a sample keyword planner: https://goo.gl/ktR9UP
  21. 21. Found It Useful? Join upcoming Digital Marketing Webinar live! http://www.digitalvidya.com/webinars/

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