Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Influencer Marketing: How To Identify And Engage With Your Influencers


Published on

Care about learning 'Influencer Marketing: How To Identify And Engage With Your Influencers'? You will find this deck presented by Dr. Vikram Venkateswaran, AVP & Head Of Marketing, Altimetrik during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Influencer Marketing: How To Identify And Engage With Your Influencers

  1. 1. DigitalMarketingWebinar InfluencerMarketing:HowToIdentify& EngageWithYourInfluencers Aug29,2014|Dr. VikramVenkateswaran(AVP&HeadOfMarketing,Altimetrik)
  2. 2. InfluencerMarketing How your toidentify andengagewith influencers DrVikram Venkateswaran 2
  3. 3. MyNameisDrVikramVenkateswaran and I am not an influencer drvikramvenkateswaran @drvikram vikramvenkateswaran 3 LovesFootball,Blogging,Tennis&Public Speaking AssociatedwithIBM,Wipro&CSCinthepast HeadsMarketingforALTIMETRIK Sales& MarketinginTechnologyServices
  4. 4. www.drvikramvenkate Do you know this man ? WHO AM I? 4
  5. 5. CorreyGriffin Co founded the ALS Ice Bucket Challenge 5
  6. 6. Whatisaninfluencer? Aninfluencerisanindividualauthorwhohasachievedacertainstandardofprominencewithinan onlinecommunity.Aninfluencerhasalargedigitalreach,holdsacertainlevelofexpertise,iswell respectedamongpeers,andinteractsoftenwithinhis/hercommunity. Who is an influencer ? Influencer Online Community 6
  8. 8. How doinfluencers work? 8 InvolvementofInfluencers
  9. 9. Whatinfluencers do ? 1 CreateAwareness 2 Drive Actions 3 ValidateResults 9
  10. 10. There are many types of influencers Source: 10
  11. 11. B2BDecisionMaking Process Sample–ProcesstoidentifyaCRMsystemvendor Source:TonyRems,ThoughtMatrix,TheNet Whisperer 11
  12. 12. T Yo YourText How do we identify influencers ? ur Text TheResident Expert heSuperstar TheIndustryRock Star TheRising Star 11
  13. 13. But avoid fake influencers 13
  14. 14. Mediaisanamplifier Trueinfluence cannotbe bought Don‘tgopurely by Social Mediaisnotan influencer 13
  15. 15. Social Media Followingcan bemisleading Don‘tgopurely by Social Trueinfluence cannotbe bought Mediaisnotan influencer 15
  16. 16. Buying influencers is a badidea Tryingto buy influencersis a Mediaisnotan influencer Don‘tgopurely big no no by Social 15
  17. 17. How can you market to an influencer ? 17 Involvethem inyourcampaigns&get inputsfromthem forthesame Startengagingthem onaregularbasis Whoelsewould beinterestedinsolving thatproblem? Doesyourproductorservicesolvea problem?
  18. 18. Agoodexample Healthcare? of how we did it Forums/ Newsgroups in Video Sharing Micro- Blogs DEFINEkeywords …totargetrelevantonlineconversations,in English. MINEdata …Fortherelevanttimeframe. ANALYZEdata …todeterminewhothekeyinfluencersare withintheHealthcareIndustry EVALUATEmetrics …andestablishbenchmark measures. Healthcare Social Networks Wikis Social MediaNews Aggregators Photo Sharing Blogs Reach Authority Engagement Connectivity 18
  19. 19. Buildinganeffectiveinfluencermarketing plan Business Plan MarketingPlan Whatareyour business objectives? Howcanmarketing help? Thenext big idea Doyouhavethe rightcontenttobe sentout? Influencerrelations andtheirecosystem YourInfluencerplan YourContentPlan 18
  20. 20. Thank You DrVikram Venkateswaran 20
  21. 21. FoundItUseful? upcomingDigitalMarketingWebinar live! Join