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Influencer Marketing: How To Identify And Engage With Your Influencers

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Care about learning 'Influencer Marketing: How To Identify And Engage With Your Influencers'? You will find this deck presented by Dr. Vikram Venkateswaran, AVP & Head Of Marketing, Altimetrik during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

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Influencer Marketing: How To Identify And Engage With Your Influencers

  1. 1. www.digitalvidya.com DigitalMarketingWebinar InfluencerMarketing:HowToIdentify& EngageWithYourInfluencers Aug29,2014|Dr. VikramVenkateswaran(AVP&HeadOfMarketing,Altimetrik)
  2. 2. InfluencerMarketing How your toidentify andengagewith influencers DrVikram Venkateswaran www.drvikramvenkateswaran.com 2 www.drvikramvenkateswaran.com
  3. 3. MyNameisDrVikramVenkateswaran and I am not an influencer drvikramvenkateswaran @drvikram vikramvenkateswaran 3 www.drvikramvenkateswaran.com LovesFootball,Blogging,Tennis&Public Speaking AssociatedwithIBM,Wipro&CSCinthepast HeadsMarketingforALTIMETRIK Sales& MarketinginTechnologyServices
  4. 4. www.drvikramvenkate Do you know this man ? WHO AM I? 4 swaran.com
  5. 5. CorreyGriffin Co founded the ALS Ice Bucket Challenge 5 www.drvikramvenkateswaran.com
  6. 6. Whatisaninfluencer? Aninfluencerisanindividualauthorwhohasachievedacertainstandardofprominencewithinan onlinecommunity.Aninfluencerhasalargedigitalreach,holdsacertainlevelofexpertise,iswell respectedamongpeers,andinteractsoftenwithinhis/hercommunity. Who is an influencer ? Influencer Online Community www.drvikramvenkateswaran.com 6
  7. 7. Why do weneedinfluencers ? COMMUNITY GOVERNMEN INDUSTRY INFLUENCERS SOCIETY 7 www.drvikramvenkateswaran.com
  8. 8. How doinfluencers work? www.drvikramvenkateswaran.com 8 InvolvementofInfluencers
  9. 9. Whatinfluencers do ? 1 CreateAwareness 2 Drive Actions 3 ValidateResults 9 www.drvikramvenkateswaran.com
  10. 10. There are many types of influencers Source: Tracker.com www.drvikramvenkateswaran.com 10
  11. 11. B2BDecisionMaking Process Sample–ProcesstoidentifyaCRMsystemvendor Source:TonyRems,ThoughtMatrix,TheNet Whisperer www.drvikramvenkateswaran.com 11
  12. 12. T Yo YourText How do we identify influencers ? ur Text TheResident Expert heSuperstar TheIndustryRock Star TheRising Star 11
  13. 13. But avoid fake influencers www.drvikramvenkateswaran.com 13
  14. 14. Mediaisanamplifier Trueinfluence cannotbe bought Don‘tgopurely by Social Mediaisnotan influencer 13 www.drvikramvenkateswaran.com
  15. 15. Social Media Followingcan bemisleading Don‘tgopurely by Social Trueinfluence cannotbe bought Mediaisnotan influencer www.drvikramvenkateswaran.com 15
  16. 16. Buying influencers is a badidea Tryingto buy influencersis a Mediaisnotan influencer Don‘tgopurely big no no by Social www.drvikramvenkateswaran.com 15
  17. 17. How can you market to an influencer ? 17 www.drvikramvenkateswaran.com Involvethem inyourcampaigns&get inputsfromthem forthesame Startengagingthem onaregularbasis Whoelsewould beinterestedinsolving thatproblem? Doesyourproductorservicesolvea problem?
  18. 18. Agoodexample Healthcare? of how we did it Forums/ Newsgroups in Video Sharing Micro- Blogs DEFINEkeywords …totargetrelevantonlineconversations,in English. MINEdata …Fortherelevanttimeframe. ANALYZEdata …todeterminewhothekeyinfluencersare withintheHealthcareIndustry EVALUATEmetrics …andestablishbenchmark measures. Healthcare Social Networks Wikis Social MediaNews Aggregators Photo Sharing Blogs Reach Authority Engagement Connectivity 18 www.drvikramvenkateswaran.com
  19. 19. Buildinganeffectiveinfluencermarketing plan Business Plan MarketingPlan Whatareyour business objectives? Howcanmarketing help? Thenext big idea Doyouhavethe rightcontenttobe sentout? Influencerrelations andtheirecosystem YourInfluencerplan YourContentPlan www.drvikramvenkateswaran.com 18
  20. 20. Thank You DrVikram Venkateswaran www.drvikramvenkateswaran.com 20 www.drvikramvenkateswaran.com
  21. 21. FoundItUseful? upcomingDigitalMarketingWebinar http://www.digitalvidya.com/webinars/ live! Join http://www.digitalvidya.com/

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