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How to use Linked in for business Promotion and Personal Branding Malaysia

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How to use Linked in for business Promotion and Personal Branding Malaysia

  1. 1. Social Media Marketing Workshop How to use LinkedIn for Business Promotion and Personal Branding?© Digital Vidya www.digitalvidya.com
  2. 2. What’s in it for a Business?  Potential Vendors/Employee Evaluation Tool  Competitive Analysis Research Tool  Sales Pitch for Potential Customers  Engage and get relevant information  Direct Sales: Respond to appropriate service requests  Create Specialized Professional Groups  Generate Search Engine Traffic© Digital Vidya www.digitalvidya.com
  3. 3. What to do on LinkedIn?  Increase Visibility  Build Credibility  Create Engagement – Be Relevant© Digital Vidya www.digitalvidya.com
  4. 4. Increase Visibility© Digital Vidya www.digitalvidya.com
  5. 5. How many people have you met in the last one year, Professionally?__________ To how many of them have you sent LinkedIn request?_____________© Digital Vidya www.digitalvidya.com
  6. 6. Key The desire to “stay connected” We meet people every day, Professionally! Invite them to your LinkedIn Profile© Digital Vidya www.digitalvidya.com
  7. 7. Access Existing Network Add all existing contacts to your network  Existing Email Accounts (Minimal time, Great Results)  Colleagues (Minimal Time, Great Results)  Classmates (Time Consuming but highly relevant)© Digital Vidya www.digitalvidya.com
  8. 8. Building Relationships© Digital Vidya www.digitalvidya.com
  9. 9. Be Relevant and Build Credibility© Digital Vidya www.digitalvidya.com
  10. 10. Professional "Headline"  “Your Personal Brand Statement” not “Your Title”© Digital Vidya www.digitalvidya.com
  11. 11. Complete Your Profile© Digital Vidya www.digitalvidya.com
  12. 12. Summary Keep it your summary: Small, Concise, Easily readable© Digital Vidya www.digitalvidya.com
  13. 13. Give access to your articles© Digital Vidya www.digitalvidya.com
  14. 14. Share your interest© Digital Vidya www.digitalvidya.com
  15. 15. Add your Presentations© Digital Vidya www.digitalvidya.com
  16. 16. Link your blog© Digital Vidya www.digitalvidya.com
  17. 17. Declare Accomplishments  Announce your new website, blog posts, Deals, Customers or products/services and drive readers© Digital Vidya www.digitalvidya.com
  18. 18. Get Recommendations “Hit when it’s hot!”  Clients, Partners, Colleagues, Vendors, Friends and Associates.© Digital Vidya www.digitalvidya.com
  19. 19. Participate in Q&A  Identify relevant Domain as per your personal branding Statement.  Participate “ONLY” in those Questions.  Get as many “Best Answers” as possible.  Direct Sales: Loosely connect your answer with your service - Drive highly relevant Visitors© Digital Vidya www.digitalvidya.com
  20. 20. LinkedIn Company Pages© Digital Vidya www.digitalvidya.com
  21. 21. LinkedIn Company Pages© Digital Vidya www.digitalvidya.com
  22. 22. Company Analytics© Digital Vidya www.digitalvidya.com
  23. 23. Enhancing Value© Digital Vidya www.digitalvidya.com
  24. 24. LinkedIn Developer API© Digital Vidya www.digitalvidya.com
  25. 25. LinkedIn Ads© Digital Vidya www.digitalvidya.com
  26. 26. LinkedIn Ads© Digital Vidya www.digitalvidya.com
  27. 27. LinkedIn Groups© Digital Vidya www.digitalvidya.com
  28. 28. Case Study:© Digital Vidya www.digitalvidya.com
  29. 29. Background Evalueserve participated as the Knowledge Partner in Global Economic Summit which was held in Mumbai from Jan 20 – 22, 2010. For the same, Evalueserve wrote a research paper on Investment Opportunities within Indian Infrastructure – Roads, Ports & Telecom Link : http://www.evalueserve.com/WhitePapersReports/tabid/176/Def ault.aspx© Digital Vidya www.digitalvidya.com
  30. 30. Key Objectives  Feedback on the white paper so that the industry aspect could be included  Limited PR which the internal marketing communications could provide: Wanted to increase it  Generate more leads in terms of client engagements© Digital Vidya www.digitalvidya.com
  31. 31. How LinkedIn was Useful?  Have various relevant groups on Infrastructure which were helpful  Global reach in terms of PR  Various experts availability under one platform© Digital Vidya www.digitalvidya.com
  32. 32. What was done?  Joined the relevant LinkedIn Infrastructure Groups. Examples: India Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure Financing, Project Finance  Posted this small brief about the paper on various groups discussion pages - Hi All: Evalueserve was the knowledge partner of the Infrastructure session in the recently concluded Global Economic Summit. The event was held in Mumbai from 20 - 22 Jan, 2010. The team wrote a paper on the Investment Opportunities in Roads, Telecom and Ports Infrastructure in India. In case you wish to read it, please feel free to visit our website www.evalueserve.com or drop an email on InfrastructureResearch@evalueserve.com© Digital Vidya www.digitalvidya.com
  33. 33. Lead Generated Through Social Media  Partner, PROLUSION BV  Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.  Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis  Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service Partnerships  Independent Consultant and ex EVP, Engineering of First Group America  Vice President, Asia at PEI Media  Independent Transport Planning & Management Consultant with over 20 years management experience  Transportation Planner at Transystems Corp with over a decade experience  AVP, SKIL Group  Managing Director at VAMED Healthcare Co. Ltd  Managing Partner, Veda Asset Management  Director at INEX Infrastructure Exchange Ltd  Economist at Generalitat de Catalunya  Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited  Associate Vice President at Grant Thornton© Digital Vidya www.digitalvidya.com
  34. 34. Case: Looking for a suggestion for Email Marketing Product© Digital Vidya www.digitalvidya.com
  35. 35. 15 Answers in 7 days© Digital Vidya www.digitalvidya.com
  36. 36. Direct Sales Opportunity© Digital Vidya www.digitalvidya.com
  37. 37. LinkedIn Exercise Step 1: Update your Profile and Company Profile (if required) Step 2: Ask 1 Question© Digital Vidya www.digitalvidya.com
  38. 38. Thank You!© Digital Vidya www.digitalvidya.com

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