Digital Marketing Webinar
How To Sell Effortlessly With Inbound
Marketing
August 28, 2015 | Deepak Kanakaraju, Digtal Marketing Consultant, Blogger,
Entrepreneur
www.digitalvidya.com

How to Sell Effortlessly
with Inbound Marketing
Deepak Kanakaraju

My Blog: DigitalDeepak.com

The Current State of ‘Sales’
Selling is not that easy
Sales people do not love their jobs
It is hard to make people pay you
You have to lie to sell (Some people do)
Indian people do not take out their wallets
easily
You need to create hype to sell!
Myths and
Misconceptions (that are
true sometimes!)

How Sales Should be?
You should create great
products and services.
People should discover your product.
They should learn about your product and start
trusting you.
They will buy from you because they
want/need your product.
They will be happy customers. They will Buy
Again

Sales Need to be an Uphill Battle

Sales should be like this (And it can be)

Traditional Marketing

How Losers Try to Get Girls
I am rich
I look good
I will keep you happy
I am better than others
Blah Blah Blah
“I will approach a 100 good looking girls and one of them
will say OK.” - The Loser
Trust?

How to Get Girls Effortlessly. And
the right ones!
Eye Contact
Smile
More eye contact
Say “Hi, Hello”
Phone Number
Coffee(s)
Dinner(s)
$*#@*&^
More of the all the above
Marriage Proposal
Long lasting Marriage

The Funnel
Eye Contact
Smile
More eye contact
Say “Hi, Hello”
Phone Number
Coffee(s)
Dinner(s)
<You know what>
More of the all the above
Marriage Proposal
Long lasting Marriage
Discovery
Attraction
More attraction
Attention
Lead Generation
Trust Building
Trust Building
<that part is missing>
Instead <friendship>
Transaction (Sale!)
Customer Retention

1.Driving Discovery and Attention
Search Engine Marketing
Display ads on niche
websites
Facebook Ads
YouTube Ads
Content Marketing with SEO
Guest Posts
Solo Email Ads
Webinars!

2. Lead Generation
Landing Pages
Notification Bars
Popups
Exit Popups
Sidebars
Contact forms
Registration forms
Free trial registration
Co-Registrations

3. Building Relationship & Trust
Follow Up Messages
Drip Marketing
Be Useful
Send useful content
Identify needs/problems
Answer their questions
BUILD TRUST
(They should buy your products or unsubscribe from
you - like a girls says “don’t call me again!)

4. Present Your Products (to help!)
Present your product
or services (subtly)
Let them discover it
Present it because you
want to help them
Educate about product
Remove objections
Sell effortlessly
Upsell and retain customers and help them solve
their problems / achieve their goals

Thank You!

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