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• Data accumulation
• Get user profile
• Get customer behavior
• Get site vitals
• Provide actionable
• Provide data to drive
It could be a count of number of times a milestone has
occurred on site.
•Page Views per Visit
•Time on Site
A/B testing is a simple way to test changes to your page against the current
design and determine which ones produce positive results. It is a method to
validate that any new design or change to an element on your webpage is
improving your conversion rate before you make that change to your site code.
It offers real-time personalization of all content for each individual visitor as
they are going through the site and in context.
Predictive analytics is the practice of extracting information from existing data
sets in order to determine patterns and predict future outcomes and trends.
•Which marketing effort would a customer respond to?
•Which customers are more likely to buy?
•Which customers are more likely to miss their mortgage payments?
•Who is more likely to get into accidents?
•Predicting market ups and downs by reading sentiments through blogs.
• Completely Based on PA
• Customer Lifetime Value
• Customer Profiles
• Track everything and get solid data
• Update and optimize consistently
• Good understanding of business requirements
• Good documentation
• Trust not only Lift, but also Confidence
• Always test changes before they go live.
• Early involvement
• Fire code towards the end of the page
• Do not capture PII