Facebook Community-Building (Malaysia)

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Facebook Community-Building (Malaysia)

  1. 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media for Business Workshop Execution Framework on Facebook© Digital Vidya www.digitalvidya.com
  2. 2. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  3. 3. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  4. 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Framework Execution Fifth level ____ _____ Framework© Digital Vidya www.digitalvidya.com
  5. 5. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Measure _____ level Publish Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ EngagePublish Content/Applications, engage people around it & measure your success in your SM objectives© Digital Vidya www.digitalvidya.com
  6. 6. Engagement Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Key to Success on Facebook!© Digital Vidya www.digitalvidya.com
  7. 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ What causes Engagement? Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  8. 8. Humor  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  9. 9. Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  10. 10. Breaking News! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  11. 11. Crowdsourcing  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  12. 12. Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  13. 13. Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  14. 14. Challenges Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  15. 15. Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  16. 16. Be Social ∞ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Participate as a Peer!© Digital Vidya www.digitalvidya.com
  17. 17. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Facebook ApplicationsFifth level____ _____
  18. 18. © Digital Vidya Apps: Contest, Sweepstakes, Giveaways Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____20K+ votes in a month campaign, 50 % spurt in Normaderm sales
  19. 19. © Digital Vidya Facebook Open Graph AppClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  20. 20. © Digital Vidya Facebook Open Graph AppsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  21. 21. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How does it really work?© Digital Vidya www.digitalvidya.com
  22. 22. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  23. 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  24. 24. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  25. 25. Dailymotion – Case Study ■ In to edit Master text styles Click 2__ ____ 9 Millions ______ ____ months, _____ ____ Second_____ App to there _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■ 6 Million Fifth level ____ _____ everyday ■ 2 Million Stories Published back on Facebok everyday!© Digital Vidya www.digitalvidya.com
  26. 26. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Publishing Guidelines Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  27. 27. Do not take content lightly Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Content is still the King Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ It’s the seed all your conversations grow from. Content easily accounts for more than 80% of Social Media effort© Digital Vidya www.digitalvidya.com
  28. 28. Maintain a Publishing Maintain a Publishing Pipeline Pipeline Examples: blogs, search engines, Stick to a frequency & Click to edit Masteretc ____ ______ ____ __ ____ _____ styles content curators text schedule Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level Content ____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis© Digital Vidya www.digitalvidya.com
  29. 29. Publish as per guidelines Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____You Fourth levelwinners through _____ _____ must not notifyFacebook, levelas through Facebook Fifth such ____ _____messages, chat, or posts on profiles(timelines) or Pages. https://www.facebook.com/promotions_guidelines.php© Digital Vidya www.digitalvidya.com
  30. 30. Personalize your content Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  31. 31. Scalable Content is the Key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcements© Digital Vidya www.digitalvidya.com
  32. 32. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How to measure Success?© Digital Vidya www.digitalvidya.com
  33. 33. Page Metrics ■ Total Fans (Likes) Click to edit Master text styles ____ __ ____ _____ ____ ______ □ Misleading (Evaluate Engagement) Second_____ _____ level Third level ____ _____ Fourth level _____ _____ ■____ _____ Fifth leveltalking about this People □ (Evaluate %age contribution from new fans )© Digital Vidya www.digitalvidya.com
  34. 34. Evaluate Facebook Pages Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  35. 35. © Digital Vidya Using Demographics for optimization Fans to edit Master text styles Click __ ____ _____ ____ ______ ____ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Reach level Fifth _____ ____Talking about us
  36. 36. © Digital Vidya Post EngagementClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  37. 37. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Facebook Ads© Digital Vidya www.digitalvidya.com
  38. 38. © Digital Vidya Facebook Ad typesClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  39. 39. © Digital Vidya Sponsored Story AdClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  40. 40. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Thank You!

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