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Digital Marketing Workshop In Malaysia

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Care about building career in Digital Marketing? Learn how Digital Marketing helps in engaging with the customer in digital space from Digital Vidya's Co-Founder, Kapil Nakra in a session led by him in Malaysia. Find more about Digital Vidya at http://www.digitalvidya.com

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Digital Marketing Workshop In Malaysia

  1. 1. 9-10 FEBRUARY 2015 HOTEL ISTANA KUALA LUMPUR  Social Media Strategist  Pioneer in Digital Marketing  Engaging, Passionate and Highly Evaluated Trainer  Learning delivered through latest international and localized case studies  The course developer and instructor brings along 14 years of specific industry experience  Up-to-date, relevant information coming from real practices  Learning's are based on numerous ‘free’ social media applications and resources that you can start using right away - enabling significant cost savings  Experiential workshop with live, hands-on exercises  Customized to your business objectives  40% of training time is dedicated to hands-on exercises T E L : 6 0 3 9 2 0 6 5 8 0 0 I F A X : 6 0 3 9 2 0 0 7 9 4 6 I E - M A I L : i b n @ i n t e l - b i z n e t . c o m
  2. 2. ‘Digital marketing is the [ number one-ranked CEO priority, for technology-enabled business capability investment over the next 5 years .’ - Gartner [ ‘51% of companies plan to up their digital marketing budgets by an average of 17% in 2015. (Gartner) 78% believe that marketing will undergo fundamental change over the next 5 year (2014-2019). Top three changes cited, - analytics, digital and mobile. High-growth companies in particular say their investments in these three areas are paying off, especially to improve customer experience. (Accenture) Dear Participants (s), Customers and stakeholders alike are barraged by information from every direction, best-in-class ‘digital’ practices provide organizations with the opportunity to break through the noise, reach customers and stakeholders with precision-targeted marketing messages, and engage in direct dialog across multiple channels or touch points. There’s a larger game being played on the ‘digital’ field today, the ‘digital’ opportunity itself is fast expanding into something more profound and potentially disruptive. It is crucial for organizations to ‘manage’ the internet footprint that it leaves online and the speed in which it responds to changes as UNGUIDED SOCIAL MEDIA ENGAGEMENT could prove fatal. The questions CMOs should be asking themselves (and know the answers to) are: ‘What is our existing digital footprint?’ and ‘How can we get engaged in this digital space of social media before we become obsolete?’ Digital Marketing is the equation of a ‘new age marketing’ reflected by ‘the Voice of Customers’ that not only will lead to improvement in the efficacy of marketing activities, but also benefit in reducing cost and increasing profitability. My workshop will show you on how to effectively Plan, Create and Deliver a digital marketing strategy that truly exploits the digitals channels your customers have adopted. It will help you refine your digital marketing activities, ensuring you not only compete online… but you win! See You in Kuala Lumpur, Kapil Nakra
  3. 3. This ac t ion-or iented and prac t ical workshop i s specially designed for marketing leader to assimilate and apply the Digital Marketing knowledge for greater customer engagement and profitability. One of the world’s most recognized Digital Marketing expert, Kapil Nakra will take on these solutions-oriented session by soliciting real challenges faced by participants and offer applicable best practices and toolkits. With the effective use of Visual Image-based PowerPoint Deck, in addition to hands-on demonstration and exercises participants will be engaged and challenged by new ideas for digital engagement, and will leave with new tools to face their marketing missions. KEY PROMISES OF THE WORKSHOP  Strategic Overview of Various Digital Marketing Avenues - SEO, SEM and Social Media  Review and Refine Your Digital Strategy and Channel Governance  Learn How to Leverage on Online Advertising and Various Social Media Channels  Understand the Impact of Digital (including mobile) on Buying Behaviour and Purchasing Habits  Insights into How Other Businesses are Succeeding (as well failing) Using Social Media  Understand the Scope and Roles for Content, Mobile, Email, Social, Search, Display and Emerging Channels and Tools  Learn How to Develop and Execute a Successful Social Media Marketing Strategy  Develop a Framework for Planning a Digital Marketing Strategy  Learn How to Create Integrated Digital Marketing Campaigns “ The highest marketing technology investment in 2014 is for customer experience. - Gartner “
  4. 4. MODULE 1 DIGITAL MARKETING ORIENTATION  Introduction to Digital Marketing  Why Care About Digital Marketing: Opportunities and Trend  Relevant Global & Local Digital Marketing Success Stories MODULE 2 SEM & DISPLAY ADVERTISING (INCLUDING ANALYTICS)  What is SEM?  Why Care About SEM?  SEO vs SEM  Display Advertising  Opportunity of Remarketing  Google Analytics Exercise: Ad Copy Creation & Keyword Research Tool MODULE 3 FACEBOOK ADVERTISING - FAN ACQUISITION, LEAD GENERATION AND SALES  Orientation to Facebook Advertising  Facebook Advertising vs Google Adwords  Optimizing for Success: Importance of CTR and Targeting  Advanced Targeting ( through Email, Phone & UID) & Retargeting  Measuring Success Exercises: Media Planning & Targeting MODULE 4 & 5 DEMYSTIFYING COMMUNITY BUILDING ON FACEBOOK  Orientation to Communities (ie Brand Pages) on Facebook  Newfeed Optimization - EdgeRank Algorithm  How to Create Strategy for Building an Engaging Community on Facebook?  Content Creation & Planning  Leveraging Facebook Applications for Fan Growth & Engagement  Measuring Success Through Facebook Insights Exercise: Creating & Presenting Facebook Marketing Strategy MODULE 6 ORIENTATION TO SEO  What’s SEO  Why care about SEO?  Key Parameters Behind Success in SEO Exercise: Keyword Research Tool MODULE 7 TWITTER: THE JEWEL IN THE SOCIAL MEDIA  Twitter in Plain English  Opportunity of Twitter for CRM Branding, Lead Generation, Thought Leadership, Research  Getting Comfortable in Twitter Terminology  Leveraging Twitter Tools: TweetDeck & Klout MODULE 8 TWITTER EXERCISES: LISTEN, CREATE, ENGAGE & MEASURE  Smart Listening Through Twitter Search  How to Successful Engage on Twitter?  How to Gain Followers on Twitter?  Leveraging Lists, Hash Tags & Trends MODULE 9 YOUTUBE MARKETING  Opportunity of YouTube Marketing  How to Promote Videos? MODULE 10 MEASURING ROI OF DIGITAL MARKETING  Guidelines for Measurement on Digital Media (vs Social Media)  Defining Objectives: Brand Engagement, Lead Generation, Customer Acquisition  Importance of Qualitative Feedback  Framework for ROI Measurement  Tools to Measure ROI MODULE 11 ORIENTATION TO MOBILE MARKETING  Opportunity of Mobile Marketing: Apps, Ads, Responsive Design Pre-requisites If you are not an active user of LinkedIn, Facebook and Twitter - start using them actively for at least 1 week before your workshop. Participants are required to complete the following pre-workshop assignments before attending class:  Assignment 1 Create a page on Facebook on a topic of your interest an invite at least 10 friend to like that page. https://www.facebook.com/pages/create.php  Assignment 2 Create an account of Twitter and follow 20 accounts of your interest. If you are an active use, skip this assignment.  Assignment 3 Create an account on LinkedIn and create at least 20 connections. If you are an active use, skip this assignment.  Assignment 4 Watch "How Search Works?" Video: https://www.youtube.com/ watch?v=BNHR6IQJGZs  Assignment 5 Glance through the article & leave your comment on what you feel about it. http://www.linkedin.com/today/post/ article/20130624053353-64875646-what-the-hell-is-analytics Content Developed and Delivered By: IIMPORTANT:: To translate and expedite classroom learning to real-world applications, and facilitate the smooth running of hands-on practical sessions, participants are REQUIRED to bring along his/her Laptop.
  5. 5. Kapil Nakra, a graduate from the prestigious Indian Institute of Technology (IIT), is a first generation Serial Entrepreneur. He is the Co-founder of Digital Vidya, one of Asia’s leading and India's largest Digital Marketing training firm. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator. Since 2009, over 5000 professionals (including CXOs) from over 2000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 200 Digital Marketing trainings by Digital Vidya across Asia. Kapil started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the ˜Most Innovative Indian IT Company" award from NASSCOM in 2004. He is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Digital Marketing. He is one of the most sought after speaker on Digital Marketing in India and abroad and has personally trained & advised CEOs across Asia Pacific and Middle East in helping them meet their business objectives using Digital Marketing. Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 5000 professionals (including CXOs) from over 2000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 200 Digital Marketing trainings by Digital Vidya across Asia. ‘Excellent. Very insightful.’ - Marketing Director, Warner Bros ‘Interactive and engaging experience! The sessions were absorbing. Excellent!’ - Head of Marketing, Cisco ‘The knowledge & effectiveness of speaker was good.’ - DGM Communications, General Motors ‘Kapil is the best guide, mentor, speaker, workshop conductor I have ever met in my life...’ - Director, Swift Advertising ‘Great interaction and an extremely good approach of simplifying social.’ -Head of Demand Center, SAP ‘...many things I didn’t even know existed were highlighted, which are great.’ - Assistant Vice President, Alliance Bank ‘Crisp, clear and delivered well….’ - Head of Marketing, WIPRO ‘Strongly recommended for anybody who wants to understand the social media place and how one can leverage it to meet business objectives.’ - Ass. Dir. Corporate Communications, ESPN ‘Got new insights to SMM, strongly recommend for people in marketing / market research.’ - Brand Manager, Tata Motors ‘Glad to have attended this workshop. Will recommend to others.’ - Category Manager, Ebay ‘The knowledge of the speakers was good. Overall great programme.’ - Regional Manager, Spicejet

Care about building career in Digital Marketing? Learn how Digital Marketing helps in engaging with the customer in digital space from Digital Vidya's Co-Founder, Kapil Nakra in a session led by him in Malaysia. Find more about Digital Vidya at http://www.digitalvidya.com

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