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Digital Marketing For Customer Acquisition

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Interested in leveraging Digital Marketing (SEO, SEM, Social Media, Email Marketing, Inbound Marketing & Web Analytics) to generate leads & sales and for Career Growth? You will find this deck useful. Find more about Digital Vidya at http://www.digitalvidya.com

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Digital Marketing For Customer Acquisition

  1. 1. www.digitalvidya.com Digital Marketing For Career & Business Growth
  2. 2. www.digitalvidya.com
  3. 3. www.digitalvidya.com Partnership with Google
  4. 4. www.digitalvidya.com Partnership with Google
  5. 5. www.digitalvidya.com Today’s Session Agenda • Introduction • Orientation to Digital Marketing • Framework to Multiply Revenue • Exercise: Online Adv Strategy for Lead Gen • Career Opportunities in Digital Marketing • Digital Marketing Certification Overview • A Surprise • Special Gift: Optimize Your LinkedIn Profile • Q & A
  6. 6. www.digitalvidya.com What is Digital Marketing?
  7. 7. www.digitalvidya.com “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”
  8. 8. www.digitalvidya.com Let’s learn about key Digital Marketing Channels
  9. 9. www.digitalvidya.com SEO or Organic Search SEM or PPC
  10. 10. www.digitalvidya.com
  11. 11. www.digitalvidya.com
  12. 12. www.digitalvidya.com Inbound Marketing Wikipedia: Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention.
  13. 13. www.digitalvidya.com Mobile Marketing
  14. 14. www.digitalvidya.com
  15. 15. www.digitalvidya.com Let’s learn from Real Examples
  16. 16. www.digitalvidya.com Remarketing
  17. 17. www.digitalvidya.com Examples: Google & Facebook
  18. 18. www.digitalvidya.com Tweet 2 Order
  19. 19. www.digitalvidya.com Over 20% All Sales through Facebook
  20. 20. www.digitalvidya.com SEO: Creating Scale
  21. 21. www.digitalvidya.com Reach Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools) Customer Acquisition Framework Targeted Reach Visitors
  22. 22. www.digitalvidya.com True Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
  23. 23. www.digitalvidya.com Exercise: Online Advertising Strategy for Lead Generation
  24. 24. www.digitalvidya.com Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
  25. 25. www.digitalvidya.com Opportunity of Targeting on Facebook • Age • Location • Gender • Relationship Status • Social Connection on Facebook • Occupation • Education
  26. 26. www.digitalvidya.com Interest & Behaviour Targeting
  27. 27. www.digitalvidya.com Exercise: No of Men above 25 Years in Delhi on Facebook? http://www.facebook.com/ads/create
  28. 28. www.digitalvidya.com Custom Audience: Email or Phone
  29. 29. www.digitalvidya.com Retargeting on Facebook
  30. 30. www.digitalvidya.com Landing Page Optimization
  31. 31. www.digitalvidya.com Reach Visitors Leads Sales SEO, Ads, Email, Social Media… Customer Acquisition Framework Targeted Reach Conversion Optimization Analytics (Metrics, Tools)
  32. 32. www.digitalvidya.com Time to Create Your Strategy http://bit.ly/dv-es
  33. 33. www.digitalvidya.com Career Opportunities
  34. 34. www.digitalvidya.com
  35. 35. www.digitalvidya.com Career Opportunities Title Exp (years) Salary (Rs Lacs PA) Executive 0 - 1 1.5 - 4.0 Specialist 1 - 3 2.0 - 5.0 Team Lead 2 - 4 3.0 - 6.0 Strategist/Analyst 3 - 5 4.0 - 8.0 Digital Marketing Head 5 - 10 8.0 - 30.0 Agency Brand Tool Provider
  36. 36. www.digitalvidya.com Ready to Master Digital Marketing? Certified Digital Marketing Master Course [Instructor-led, Online] Upcoming Batches: Tue & Thur | Sat | Sun Timings: Sat/Sun: 10 AM - 1:30 PM IST | Tue & Thur: 8 - 9:30 PM IST Duration: 6 months (or 3 months with 2 parallel batches) Course Curriculum Core Modules (6) •SEO •SEM •Social Media Marketing •Inbound Marketing •Email Marketing •Web Analytics Special Modules (20+): Web Design, Blogging, Mobile Mktg, Affiliate Mktg… Experts PluggedIn Course Fee: Rs 82,110 (inc ser tax) Rs 57,385 (inc ser tax) Special Privileges: Rs 75,000+ worth Digital Marketing Tools Free [115+ Live Hours]
  37. 37. www.digitalvidya.com Digital Marketing Tools Worth Rs 75,000+ Free
  38. 38. www.digitalvidya.com Our Pride : Our Alumni Director, Microsoft Career in UAE/ Dubai VP, Accenture VLCC | Rs 7L+ RJ Simran
  39. 39. www.digitalvidya.com Certifications
  40. 40. www.digitalvidya.com Certifications
  41. 41. www.digitalvidya.com How do you realize your Objective in CDMM? 1. Profiling 2. LMS (Learning Management System) 3. Getting Started Session 4. Create Your Online Presence 5. Live Sessions 6. Online Marketing Lab 7. Research Based Internship 8. Vskills Certification 9. Placement Cell
  42. 42. www.digitalvidya.com LinkedIn Profile Optimization Task http://bit.ly/dv-lpo
  43. 43. www.digitalvidya.com Want to Attend Orientation Live? http://www.digitalvidya.com/dmo Join Upcoming Session!

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