© Digital Vidya




    Social Media Marketing
       Bootcamp
Session - How to create a Successful
Social Media Marketing...
© Digital Vidya




                      Action Plan
Endless Communications!                            Multiple Channels...
© Digital Vidya




             Keep Big Picture Alive!
        Business Objectives

           Target Audience

   Chann...
© Digital Vidya




                       It’s Addictive!
Selling drugs require high level of integrity!




            ...
© Digital Vidya




Keep track of %age of time you are spending on
Social Media for Business




    It’s OK to Drift - Br...
© Digital Vidya




Information Overload - Do not aim for 100%!




 Stay focused on “Relevancy” and “Credibility”


     ...
© Digital Vidya




Prefer “Moderating” over “Leading”

              www.digitalvidya.com
© Digital Vidya




Use tools for “Listening” and “Engaging”




                www.digitalvidya.com
© Digital Vidya




   Options to Create Game Plan

Few   Resources, Immediate but Limited Results
More   Resources, Hig...
© Digital Vidya



      Few Resources, Immediate but Limited Results

Purpose: Use SMM to Monitor existing conversations ...
© Digital Vidya



       Few Resources, Immediate but Limited Results

Purpose: Use SMM to Monitor existing conversations...
© Digital Vidya



       More Resources, Higher Gains but Long Term

Purpose: Use SMM to build Sustainable long term Mark...
© Digital Vidya



        More Resources, Higher Gains but Long Term

Purpose: Use SMM to build Sustainable long term Mar...
© Digital Vidya




                            Thank You!



Want to leverage SMM for your Business?
       Join us in ou...
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Creating a Successful SMM (Social Media Marketing) Action Plan

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You are serious about SMM (Social Media Marketing) and have a fair understanding about your Social Media Marketing strategy. But clueless about how to make a winning plan which takes care of your both short term and long term Social Media Marketing objectives. Also, you want to be clear about the resources you will require to be successful in winning the Social Media Marketing war.
Check out this presentation to understand how you can be successful in creating a reliable and winning Social Media Marketing action plan.

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Creating a Successful SMM (Social Media Marketing) Action Plan

  1. 1. © Digital Vidya Social Media Marketing Bootcamp Session - How to create a Successful Social Media Marketing Action Plan? www.digitalvidya.com
  2. 2. © Digital Vidya Action Plan Endless Communications! Multiple Channels! Limited Time :-( How can I create a workable plan? www.digitalvidya.com
  3. 3. © Digital Vidya Keep Big Picture Alive! Business Objectives Target Audience Channels, Positioning & Message •Results are going to take time. •Having the big picture ensures that you stay focused and keep the momentum going! www.digitalvidya.com
  4. 4. © Digital Vidya It’s Addictive! Selling drugs require high level of integrity! Do not avoid it. Discipline yourself. www.digitalvidya.com
  5. 5. © Digital Vidya Keep track of %age of time you are spending on Social Media for Business It’s OK to Drift - Bring yourself back www.digitalvidya.com
  6. 6. © Digital Vidya Information Overload - Do not aim for 100%! Stay focused on “Relevancy” and “Credibility” www.digitalvidya.com
  7. 7. © Digital Vidya Prefer “Moderating” over “Leading” www.digitalvidya.com
  8. 8. © Digital Vidya Use tools for “Listening” and “Engaging” www.digitalvidya.com
  9. 9. © Digital Vidya Options to Create Game Plan Few Resources, Immediate but Limited Results More Resources, Higher Gains but Long Term www.digitalvidya.com
  10. 10. © Digital Vidya Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility  Listen, listen and listen  Respond appropriately at appropriate channels  Post on Discussion forums  Comment on Blogs, groups, pages and articles www.digitalvidya.com
  11. 11. © Digital Vidya Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility  Efforts Required:  Online Marketing Strategy Creation: 5%  Content Writing and Population: 30%  Listening and Responding : 70%  Monitoring and Measuring: 5% www.digitalvidya.com
  12. 12. © Digital Vidya More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels  Create new Pages, Groups, Blog, Twitter accounts.  Creating Viral Messages  Participant Extensively on Discussion Forums, LinkedIn Answers and User groups.  Explore new Platforms like Tagged, Plaxo  Article and whitepaper Marketing and Submissions.  Experiment, experiment and experiment. www.digitalvidya.com
  13. 13. © Digital Vidya More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels  Efforts Required:  Online Marketing Strategy Creation: 10%  Content/Viral Creation and Population: 50%  Listening and Responding : 20%  Promotion: 10%  Monitoring and Measuring: 10% www.digitalvidya.com
  14. 14. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com

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