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3 Must Haves To Convert Your Website Visitors Into Sales & Long-Term Customers

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Know '3 Must Haves To Convert Your Website Visitors Into Sales & Long-Term Customers". Gain insights from the webinar led by Lindsey Morando, Director of Marketing, HelloBar.

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3 Must Haves To Convert Your Website Visitors Into Sales & Long-Term Customers

  1. 1. HELLOBAR.COM
  2. 2. HELLOBAR.COM Hellobar 2018 © All rights reserved HELLOBAR.COM 3 Must Haves to Convert Your Website Visitors Into Sales & Long-Term Customers
  3. 3. HELLOBAR.COM Why Lindsey? Passionate marketer. Been collecting emails since early days of pen and napkin in a bar. Serial Entrepreneur 3
  4. 4. HELLOBAR.COM 8,000 sign ups per month And over 30,000 active users 4 Over half a million sign ups all time What Is Hello Bar?
  5. 5. HELLOBAR.COM Why Hello Bar exists WHY IT’S SO EFFECTIVE? Neil purchased it to make collecting emails easy Neil is a world renowned marketer Mike is an expert sales strategist Powerful email collection tool+ = 5
  6. 6. HELLOBAR.COM On average, 98% of visitors leave your website without taking action The big problem 2% 98% 98% 6
  7. 7. HELLOBAR.COM In Essence… 1,000 visitors For every 980 leave (without taking action) 10,000 visitors For every 9,800 leave (without taking action) 100,000 visitors For every 98,000 leave (without taking action) 7
  8. 8. HELLOBAR.COM DEVASTING! 8
  9. 9. HELLOBAR.COM The Elephant In The Room 9
  10. 10. HELLOBAR.COM 10
  11. 11. HELLOBAR.COM 11 They Work When Done Right!
  12. 12. HELLOBAR.COM Why Should You Care? HELLOBAR.COM 12
  13. 13. HELLOBAR.COM Customer’s Who Purchase Products Through Email Spend 138% More Than Those That Don’t Receive Email Offers The Money Is In The List! 138% 13
  14. 14. HELLOBAR.COM With 3 simple steps, you fix that leaky website and turn more of those visitors into loyal customers We’ve got you covered 3.1. 2. 14
  15. 15. HELLOBAR.COM 3.1. 2. 3 Simple Steps Establish Your Goal Create an irresistible offer that CAPTURES interest (and emails) Create & Iterate 15
  16. 16. HELLOBAR.COM 16 Define The Goal
  17. 17. HELLOBAR.COM 17
  18. 18. HELLOBAR.COM Defining The Goal… Get More Clients Get More Sales Both! 18
  19. 19. HELLOBAR.COM Step 2: Creating An Irresistible Offer 3 things for a great one Relevant Targeted Focuses on a pain point 19
  20. 20. HELLOBAR.COM Let’s show you how to create an irresistible offer for your business Your Offer STEP 1 20
  21. 21. HELLOBAR.COM Let’s show you how to create an irresistible offer for your business Your Offer STEP 1 21
  22. 22. HELLOBAR.COM 22
  23. 23. HELLOBAR.COM Example #1: Online Fitness Coach STEP 1 Ideal Client’s Problem Getting Healthy! Your Solution Give them a product that will help make getting healthy simple! 23
  24. 24. HELLOBAR.COM 5 Emails A Day To 50! EXAMPLE #1: FITNESS DIGITAL MARKETER 24
  25. 25. HELLOBAR.COM Example #2: E-commerce website Problem People want to buy, but not in a hurry Solution Create urgency through offer 25
  26. 26. HELLOBAR.COM Example #3: Coaching Business Problem Need Clients For Your Business Solution Show Them How You Work! 26
  27. 27. HELLOBAR.COM 27 What Are They Really Seeking? Example #4: Coaching Service (High Ticket) Like, Know & Trust Factor
  28. 28. HELLOBAR.COM 28
  29. 29. HELLOBAR.COM 29 Breaking News!
  30. 30. HELLOBAR.COM If you ask a “yes or no” question first, you will typically generate 20% to 30% more leads. Journeys and courses convert better than eBooks by 16%. You should offer your lead magnet throughout your website (homepage, blog, header, exit pop-up). A good lead magnet will generate 5 emails for every 100 unique visitors. NeilPatel.com generates roughly 7.4 emails for every 100 unique visitors. 1 4 2 5 3 30 A good conversion rate is standardly 2-3% 6
  31. 31. HELLOBAR.COM Step 3: Design & Test 31
  32. 32. HELLOBAR.COM 3 Parts Grab Your Template Design Publish 32
  33. 33. HELLOBAR.COM Inside HB 33
  34. 34. HELLOBAR.COM Bars 34
  35. 35. HELLOBAR.COM Our Secret Weapon That barely anyone is using 35
  36. 36. HELLOBAR.COM The Exit Intent 36
  37. 37. HELLOBAR.COM 37
  38. 38. HELLOBAR.COM Awesome Templates Done For You 38
  39. 39. HELLOBAR.COM 39
  40. 40. HELLOBAR.COM Last: Iterate & Make It Better 40
  41. 41. HELLOBAR.COM A/B Testing 41
  42. 42. HELLOBAR.COM Our Approach HELLOBAR.COM 42 Less is more NEIL PATEL
  43. 43. HELLOBAR.COM What Does Yoga Have To Do With It? HELLOBAR.COM 43
  44. 44. HELLOBAR.COM How Do I Know When It’s Working? HELLOBAR.COM 44
  45. 45. HELLOBAR.COM ChordBuddy Meet Travis: 45
  46. 46. HELLOBAR.COM Pop-Up A Conversion Rate: 2% Revenue Generated: $1500 p/m 46
  47. 47. HELLOBAR.COM Pop-Up B Conversion Rate: 2.8% Revenue Generated: $6-10k p/m 47
  48. 48. HELLOBAR.COM 48 Put Yourself In Their Shoes!
  49. 49. HELLOBAR.COM 3. 1. 2. Define Your Goal Create An Irresistible Offer Design & Test 49
  50. 50. HELLOBAR.COMHELLOBAR.COM 50 When You Enter Into Your CRM System
  51. 51. HELLOBAR.COM OurTeam Karen Seth Mike 51 Keith Strategic Partnership Strategist Cheif Technology Officer Chief Executive Officer Product Manager Lindsey Director of Marketing
  52. 52. HELLOBAR.COM 52 30 Days FREE Of Hello Bar Growth Enjoy
  53. 53. HELLOBAR.COM Bonus Fill in the blank tested and proven headline & email templates 53
  54. 54. HELLOBAR.COM 54 Accelerated Email Marketing Bonus
  55. 55. HELLOBAR.COM Dedicated Marketing Specialists 55 Bonus
  56. 56. HELLOBAR.COM After 30 Days 56
  57. 57. HELLOBAR.COM C Just go into the app and try it! Start converting visitors into customers with Hello Bar Create A Free Account
  58. 58. HELLOBAR.COM

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