Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing In 2016 – Creating and Amplifying “10x Content”

1,638 views

Published on

Care about how to leverage 'Content Marketing In 2016 – Creating and Amplifying “10x Content”'. You will find this deck presented by the industry expert Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

Published in: Education
  • Be the first to comment

  • Be the first to like this

Content Marketing In 2016 – Creating and Amplifying “10x Content”

  1. 1. CONTENT MARKETING IN 2016 – CREATING AND AMPLIFYING “10X CONTENT” Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat February 12, 2016
  2. 2. Agenda  What is 10x Content  Why do we need to create “10x Content”  How can you create “10x Content”  Why Content Amplification is essential  Content Amplification Strategies
  3. 3. What is 10x content? “Content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.” Source - Moz
  4. 4. AgendaWhy do we need to create “10x Content”?
  5. 5. Content Marketing produces results Source: NeilPatel
  6. 6. Earned media takes longer but has more sustained impact Source: NeilPatel
  7. 7. Most Indian Youth feel they are being bombarded with Ads. Inbound marketing through content works better.
  8. 8. Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
  9. 9. How do you make your content stand out from the crowd? Creating 10x Content Effective Content Amplification +
  10. 10. AgendaCreating “10x Content”
  11. 11. Step 1 – Read your audience’s minds - Find questions they are looking for answers to, content that they would find valuable ResearchTools and Platforms youcan use:  Quora  Yahoo Answers  Reddit  FB Groups  Questions from popular blog post comments  Industry forums and discussion boards  Google Keyword Planner
  12. 12. Step 2 – Research your topic, do a competitive analysis and find the most successful content around the topic Use different keyword variations on Google Search to identify top content on the topic
  13. 13. Step 2 – Research your topic, find the most successful content around it Use a tool like Buzzsumo to identify the most shared content on the topic
  14. 14. Step 3 – Make your content better than any other top content out there Make it longer, more detailed and thorough Make it more up- to-date Include better visuals – Images, Infographics, Videos Ensure low page load time and an enhanced UX
  15. 15. Your content needs to be 10x better than any other top content out there! Wrong Question: “How do I make something as good as this?” Right Question: “How do I make something 10x better than any of these?”
  16. 16. Make it longer Long-form content(> 2000 words) tends to rank higher in search results than short-form content Long-form content(> 2000 words) tends to generate more social shares than short-form content Source - Hubspot
  17. 17. Make it more comprehensive and thorough Comprehensive contenttends to significantlyoutperform shallow content. Source - Backlinko
  18. 18. Include better visuals – Images, Infographics, Videos Infographics haveseen a massive growth in searches over the last few years
  19. 19. Content with more images tends to rank higher and get shared more Content With At Least One Image Ranks Higher Than Content That Lacks an Image Articles that use one image for every 75-100 words tend to get shared the most
  20. 20. Ensure a great User Experience Adding a table of contentsfor long-form guides like this one can result in an enhanced User Experience Key User Experience Points to note:  Ensure your page is mobile responsive  Ensure your page loads fast  Use fonts that enhance readability  Include relevantvisuals
  21. 21. Ensure your page loads fast
  22. 22. Case Study: 1 million articles analysed to research the results of what content types get shared most Videos Lists How To Why posts Infographics Research Reports Surveys & Quizzes
  23. 23. Three key questions to ask yourself after you create your 10x content Three Key “10x Content” Validation Questions to ask  Does the content cover the topic in absolute thorough detail, better than any other content on the web?  Does the blog have an excellent User Experience?  If I was my target audience, would I find this content valuable enough to link to it or share it?
  24. 24. Content Amplification Strategies
  25. 25. Content Marketing is not only about content creation Content Marketing Ideation + Creation + Publishing
  26. 26. Content Amplification is key to your content being found Content Marketing Ideation + Creation + Publishing = + Promotion
  27. 27. Content Amplification requires as much time, if not more, than content creation Source – Neil Patel
  28. 28. 1) Promote on Social Networks - Tweet/Share the content multiple times using different content/hashtags. Source: Kissmetrics
  29. 29. 2) Use LinkedIn Ads, Facebook Ads & Promoted Tweets.
  30. 30. 3) Notify your email list
  31. 31. 4) Respond to questions on Quora, Reddit, comment on blogs, take part in industry forums Search for relevantindustry forums in your niche. For best results, stick to active forums where conversationis recent
  32. 32. 5) Link to relevant sites/Mention entities when sharing
  33. 33. 6) Get featured in industry roundups Step 1 – Find popular roundups in your industry/category Search for roundup+ <yourindustry> or “weekly roundup“+ <yourindustry> on Google & Twitter; Limit search results to the past month on Google for best results
  34. 34. Get featured in industry roundups Step 2 – Reach out to them and suggest your content
  35. 35. Get featured in industry roundups
  36. 36. 7) Post to Linkedin Pulse, Medium, Share in relevant active LinkedIn/Facebook Groups Share contentin relevantactive LinkedIn & Facebook groups
  37. 37. 8) Reach out to people who have shared similar content
  38. 38. 9) Reach out to people who have linked to similar content Step 1 – Search for best competitor content Do a Google search for all main keywords related to your content and pick the top 3 – 5 search results in each
  39. 39. Reach out to people who have linked to similar content Step 2 – Find backlinks to this content and reach out to them Use backlinkchecker tools like https://ahrefs.com/ and https://moz.com/researchtools/ose/ to identify backlinksto competitorcontent
  40. 40. 10) Promote on Content Distribution services –Outbrain, Taboola, PR Newswire, HARO
  41. 41. 11) Repurpose your content into an Infographic, video, ebook, slideshare or webinar “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.” - Derek Halpern, Social Triggers
  42. 42. 12) Leverage the reach of influencers – Influencer.in, BlogMint, BlogAdda, Indiblogger
  43. 43. Does all this produce results?
  44. 44. Creating and amplifying 10x content can result in a boost in search rankings RANK 1
  45. 45. Creating and amplifying 10x content can result in a boost in search rankings RANK 4
  46. 46. High search rankings increase organic traffic as well
  47. 47. 10x Content works on any platform – Post Stats from LinkedIn
  48. 48. Search rankings and traffic apart, content marketing done right also brings business results
  49. 49. Conversion optimized blog pages with a relevant Call to Action is required to make this work
  50. 50. 10x Content is THE way forward

×