Affiliate Marketing For Leads & Sales: Things You Must Know

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Care about learning 'Affiliate Marketing For Leads & Sales'. You will find this deck presented by Swati Bhargava, Co-Founder, Cashkaro.com during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

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Affiliate Marketing For Leads & Sales: Things You Must Know

  1. 1. Digital Marketing Webinar Affiliate Marketing For Leads & Sales: Things You Must Know June 27 , 2014 | Swati Bhargava (Co-Founder, Cashkaro.com) www.digitalvidya.com
  2. 2. “Affiliate marketing is a marketing practice in which a business (‘Advertiser’) rewards one or more affiliates (‘Publishers’) for each visitor or customer brought by the affiliate’s own marketing efforts.” 3
  3. 3. 4 1. Affiliate Marketer joins affiliate program of brands it wants to promote. Gets a tracking link & agrees commission per sale/lead 2. Affiliate promotes these brands via various marketing techniques like social media, email, PPC, SEO 3. Customer clicks-through affiliate’s link & shops 4. Affiliate earns commission = HAPPY!
  4. 4. 1. Performance driven, no fixed costs: Pay only if affiliate drives a Sale. No fixed cost 2. Higher ROI compared to other channels a. Often cheaper than PPC on Google b. Affiliate marketing kicks in faster than SEO 3. Get extensive Marketing & great brand exposure: Not all promotion results in sales but brands get great exposure through all promotional activities of the affiliate 4. Achieve specific objectives e.g. we offered Coupons for Firstcry that were valid over certain minimum threshold > increased basket value 5. Increased traffic, more backlinks, joint promotions & contests, working as partners, channel for news dissemination 5
  5. 5. 6 Merchant / Advertiser Affiliate Network Affiliate The Shopper
  6. 6. 7 COST PER SALE - Most popular - Low risk COST PER CLICK - Pay every time click generated PAY PER LEAD - Especially for non online sales
  7. 7. 8 Cookie Tracking Access Code Tracking Session Tracking IP Tracking Customer ID Tracking Unique Coupons UTM Source Replicate d Webpage Read more about this at: http://www.whyaffiliatemarketing.com/#merchant
  8. 8. 9 Brands with own Affiliate program Popular Networks in India
  9. 9. 10
  10. 10. 11 Price Comparison Cashback Sites Coupon sites Loyalty sites
  11. 11. 12 Review sites Bloggers PPC affiliate marketing Email marketing list affiliates Social media affiliates Content & niche market websites Other Affiliates
  12. 12. 13 Common Advertisers using Pay-per-Lead programmes:  Banks collect data for Financial products eg credit cards, loans  Insurers collect data & contact applicants  Automobile & Car launches, test drives  Survey based leads  Utility companies & education courses  Offline products
  13. 13. 14  Get sample leads before agreeing price  Don’t give incentives for providing info  IP & Fraud checks to ensure unique responses are collected  Ask very relevant and targeted questions  If using PPC or SEO, use long-tailed keywords  Once you have leads, respond quickly & be direct  Don’t purchase leads, the math dosen’t add up
  14. 14. 15 Focus on generating content that readers want to read and click on. Then only you can have a SUSTAINABLE Affiliate marketing business, rather than getting adhoc clicks & sales #Video Content is HOT nowadays! #Focus on having Good UI #1. Generate Engaging Content
  15. 15. 16 Understand who your audience is. Pick Affiliate campaigns to promote accordingly. Analyse performance regularly & strategise. #Data Segmentation is KEY! #Stay Relevant. #2. Know Your Audience
  16. 16. 17 Some Affiliates focus on diverting existing sales through them & earning. These games don’t last long & give the industry a bad name. #Focus on growing the pie i.e. number of people actually shopping online. Then only we all benefit #3. Play Clean. Don’t Steal. Grow the Pie
  17. 17. 18 Add value so people WANT to Click through your link e.g. Cashback = sharing your commission Reviews = help making informed decisions #Run sites with the aim of generating repeat business #4. Add Value to your Members
  18. 18. 19 If you can build a brand, you can monitise it, get back much more than only Sales’ worth. #Brand building never goes waste #Be Trustworthy #5. Build a Brand. Don’t just go after Sales
  19. 19. 20 Advertisers spent £1bn on affiliates, got back £14bn sales 15% year on year uplift. Diverse channel encompassing price comparison, editorial, cashback, voucher codes and loyalty In India, Affiliate Marketing constitutes about 10-15% Sales for retailers & is cost effective
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  22. 22. www.digitalvidya.com Found It Useful? Join upcoming Digital Marketing Webinar live! http://www.digitalvidya.com/webinars/

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