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digital marketing curriculum(Digital marketing institute in udaipur)


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Learn SEO, SEM, Social Media, Display, Email & Analytics. Apply Now! 10 Tool Lab. Business Case Studies. EMI Option. Real Industry Projects. 3-Month Online Program. Career Mentoring.

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digital marketing curriculum(Digital marketing institute in udaipur)

  1. 1. 1 “Learn How To Market A Business Online Just Like Experts And Agencies Do It” 16 Modules
  2. 2. Our Modules:  Digital Marketing Overview  Website Planning & Creation  Search Engine Optimization  PPC Advertising Google Ad-words  Online Display Advertising  Email Marketing  Online Reputation Management  Load Generation For Business  Google Analytics  Google Webmaster  Social Media Marketing  Ecommerce Marketing  Mobile Marketing  Content Marketing  Affiliate Marketing  Making Money Via Ad-sense And Blogging
  3. 3. 1. Digital Marketing Overview  What Is Marketing  What Is Digital Marketing?  Digital Marketing Process  Increasing Visibility  Types Of Visibility  Visitors engagement  What Is engagement?  Why It Is Important?  Bringing Targeted Traffic  Inbound  Outbound  Conversion Leads  Types Of Conversion  Retention  Why It Is Important?  Types Of Retention 2 Website Planning and Retention  Understanding Internet  Understanding website  Types of websites  Based on functionality  Based on purpose  What is domain name, URL &extensions  Web server & Web hosting  Types of Web server
  4. 4.  Planning and conceptualizing a website  Identifying objective of website  Number of pages required  Planning of engagement option  Creating blueprint of every webpage  Building website using CMS(WordPress)  Booking a domain name and web hosting  Adding domain name to web server  Adding webpages and content  Adding plugins 3. Search engine optimization:  What is SEO?  Introduction to SERP  What are search engines?  How search engines work?  Major functions of a search engine  What is traffic?  Different types of keywords  Google keyword planner tool  Keywords research process  Understanding keywords mix  Google operator: So that you can find anything on the web  Keyword optimization  Content optimization and planning  Understanding your audience for content planning  Adding social media plug-in on web pages  Internal linking  Meta tags creation
  5. 5.  Creating web pages in HTML  Using google webmasters tool and website verification  Sitemap creation and submission in website & webmasters  What is FTP?  How to use FTP?  Off page optimization 1. What is domain authority? 2. How to increase domain authority? 3. What is page rank? 4. How to increase page rank? 5. What are back links? 6. Types of back links 7. What is link building 8. Types of link building 9. Do’s and Don’ts of link building 10. Link building strategies for your business :Easy link acquisition techniques 11. Link opportunity prospecting and creating link baits 12. Types of content on digital world 13. Infographic,podcast,video 14. Importance of content marketing 15. Content scaling and social media in link building 16. Local SEO 17. Google place optimization 18. Classification submission 19. Using H card 20. Citation
  6. 6. 21. What is primary keywords,secondary keywords and tertiary keywords 22. What is difference between keywords stuffing and keyword placement 23. How to write an optimized content 24. How to write content for blog and press release 25. Top tools for SEO 26. Monitoring SEO process 27. Preparing SEO reports 28. How to create SEO strategy for your business 29. Top plugins for WordPress 30. What is link juice 31. What is domain authority 32. What is page authority 33. Importance of domain and page authority 34. How to optimize exact keyword for your business 35. How to optimize your site for google hammingword algorithm? 36. What is google panda algorithm 37. What is google penguin 38. What is google EMD update 39. How to save your site from google panda,penguin and EMD?  Google Ad-word Overview 1. Organic & inorganic search results 2. Setting up google Ad-words account structure 3. Campaigns, Ad-groups, Ads, Keywords, etc. 4. Types of advertising campaigns- Search,display 5. Difference between search and display campaigns  Understanding Ad-words algorithm
  7. 7. 1. How Ad-words rank ads 2. Understanding Ad-words algorithm(ad-rank) in detail with examples 3. What is quality score 4. Why quality score is important 5. What is CTR 6. Why CTR is important 7. Understanding bids 8. Types of search campaigns- Standard, all features 9. Dynamic search and product listing google merchant center 10. Creating our 1st search campaign 11. Doing campaign level setting 12. Understanding local targeting 13. Different types of local targeting 14. What is bidding strategy-CPC  Understanding different types of bid strategy 1.Manual 2.Auto  Advanced level bid strategies 1.Enhanced CPC 2.CPC  Flexible bid strategy  Pros and Cons of difference bid strategies  Understanding add extensions  Types of ad extensions  Adding add extensions in our campaign  Creating Ad-groups  Finding relevant Ad-groups options using tool  Creating Ad-groups using tool
  8. 8.  Understanding keywords 1. Finding relevant keywords 2. Adding keywords in Ad-groups 3. Using keyword planner tool 4. Understanding types of keywords 5. Board, phrase, exact, synonym& negative 6. Examples of types of keywords 7. Pros and Cons of diff. types of keywords  Creating adds 1. Understanding ad metrics 2. Display and destination url 3. How to write a compelling ad copy 4. Best and worst examples of ad 5. Creating ads  Tracking performance/conversion 1. What is conversion tracking 2. Why is it important 3. How to set up conversion tracking 4. Adding tracking code in your website
  9. 9. 4. PPC Advertising Google Ad-words  How to increase quality score  Importance of negative keywords in optimization  Evaluating campaign stats  Optimizing with conversion report  Optimizing with keywords  Optimizing performing keywords  Optimizing non-performing keywords  How to decrease CPC  detecting fraud clicks  Creating display campaign 1. Types of display campaigns-all features ,mobile app, remarketing engagement 2.Creating 1st 3.Difference in search and display campaigns settings 4.Doing campaign level setting 5.Understanding CPM bid strategy 6.Doing advanced setting 7.Ad-scheduling 8.Ad-delivery 9.Understanding ad-placement 10. Creating diff. Ad-groups 11. Using different planner tool 12. Finding relevant websites for ad placement 13. Creating Text ads 14. Examples of good/bad banner ads display campaign
  10. 10.  Optimizing display campaign 1. Remarketing 2. What is remarketing 5. Social Media Marketing  What is Social Media  Marketing on socialnetworking websites  What is viral marketing and its importance  Facebook marketing  Understanding Facebook marketing  Facebook glossary  Facebook fan page v/s profile v/s group  Practical session  Creating Facebook page  Uploading contacts for invitation  Adding Facebook plugins in website  Creating external tabs in Facebook page  Exercise on fan page wall posting  Increasing fans on fan page  How to do marketing on fan page with examples  Fan engagement  Important apps to do fan page marketing  Facebook advertising  Best practices for advertising  Facebook marketing tips  Understanding Facebook best practices  Understanding edgerank and art of engagement
  11. 11.  Case studies  Most engaging page on Facebook  Using 3rd party application on Facebook  Facebook analytics  Practical session  Creating Facebook advertising campaign  Targeting in ad campaign  Payment module-CPC vs CPM vs CPA  Setting up conversion tracking  Using power editor tool for adv.  Advance Facebook advertising using tools  Linked in marketing  What is linked in  Understanding linked in  Company profiles vs individual profiles  Marketing LinkedIn groups  Understanding linked in groups  How to do marketing on LinkedIn groups  LinkedIn advertising &its best practices  Increasing ROI form LinkedIn ads  Twitter marketing  Understanding twitter  Tools to listen & measure influence on  Twitter: Tweet deck, klout, peer index  How to do marketing on twitter  Black hat techniques of twitter marketing  Advertising on twitter  Case studies on twitter marketing
  12. 12.  Tools for twitter marketing  Video marketing  Understanding video campaign  Creating 1st video campaign  Importance of video marketing  Benefits of video marketing  Uploading video on video marketing websites  Using YouTube for Business  Developing you tube video marketing strategy  Bringing visitors from YouTube videos to your website  Creating video Ad groups  Targeting options  Understanding Bid Strategy 6. Google analytics  Introduction to google analytics  How google analytics work  Google analytics account setup and structure  Google analytics insight  Cookies tracking  How to add google analytics code in website  Goal and conversion  How to setup goals  Understanding bounce rate  How to reduce bounce rate  How to integrate Ad-words and analytics account and benefits of it  Measuring performance  Filters and segments
  13. 13.  Monitoring traffic sources 7. Google Webmaster  How to rank your website in specific country  Resolving website errors  Geo targeting  301 redirect  Domain optimization  Spam control  Malware check  Site links control 8. Ecommerce Marketing  What is ecommerce  Top ecommerce websites around the world  Ecommerce scenario in India  How to do SEO of an ecommerce website  Ecommerce marketing strategy  Using affiliate marketing to promote your ecommerce business 9. Lead Generation for Business  What is lead generation for business  Why lead generation is important  Understanding landing pages  Thankyou page  Landing page vs website  Landing page creation
  14. 14.  Thank you page creation  Testing  Converting leads into sales  Follow ups 10. Mobile Marketing  Fundamental of mobile marketing  Mobile marketing and social media  Creating mobile websites through WordPress  Using tools to create mobile websites  Using tools to create mobile app  Advertising on mobile(App & web)  Targeting ads on app  Targeting ads via location  Targeting ads on search engine  Content marketing on mobile  SMS marketing  Creating mobile applications  Uploading mobile apps in android and IOS 11. Content Marketing  What is content marketing  Introduction to content marketing  Objective of content marketing  Content marketing 7step strategy building process  18 types of content with examples  How to write great compelling content  Keyword research for content ideas  Optimizing content for search engines
  15. 15.  Discussing authority blogs  Steps towards developing authority blog  Ways to monetizing authority  How to market your content  Understanding second customer  Importance of second customer  Understanding online influencers  10 ways to connect with online influencers  34 unique ways to write magnetic headlines  180 examples of magnetic headlines 12. Online Reputation Management  What is online reputation management  Why ORM is need an hour  Understanding ORM scenario  How to deal with criticism online  10 ORM commandments’15 ways to create positive brand page online  Understanding tools for monitoring online reputation  Best examples of ORM 13. Online Display Advertising  What is online advertising  Types of online advertising  Display advertising  Banner ads & rich media ads  Pop ups pop under ads  Contextual advertising
  16. 16.  In text ads  In image ads  In video ads  In page ads  What are payment modules  Tracking and measuring ROI pf online adv.  Online advertising platforms  Creating banner ads using tools 14. Email Marketing  What is email marketing  How to create bulk emails  How to filter and arrange in excel sheets  Template or message writing  How to bulk emailing  What is mail merge  What are auto responders and how to set it  How to do bulk email via software  Improving ROI 15. Affiliate Marketing  What is affiliate marketing  3 A’s of affiliate marketing  How to make millions of dollars in affiliate marketing  Affiliate marketing history  Changes In affiliate marketing over years  Affiliate marketing scenario in India  How to do super affiliate and make tons of money  Different ways to do affiliate marketing
  17. 17.  Affiliate marketing secrets  How your trainer makes money in affiliate marketing  Live examples of how people are making money as an affiliate  Getting your started as an affiliate and getting you approved as an affiliate from India’s top affiliate agencies  Some of the top affiliate network in the world  How to get approved as an affiliate by world’s top affiliate company-commission junction  Trainers shares his secrets of affiliate marketing 16. Making Money ViaAdSense& Blogging  What is AdSense  How to get approved for AdSense  Cool tricks to get AdSense approval by google  Using your AdSense account interface  Placing ads on your blog  Creating blogs with our free software  1 secret method through which you will make money with AdSense  You got to give 300 hours and we will make sure that you make Rs 1, 50,000 every month.