Digital Parents - Burntwood

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First pass of the new format

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Digital Parents - Burntwood

  1. 1. understanding how young people use the Internet
  2. 2. • background • user generated content & social networks • music, video & gaming • personal communications • soft solutions • technical solutions
  3. 3. 1. life online
  4. 4. ‘internet- literate parents have internet-literate children.’ UK Children Go Online
  5. 5. • younger and more connected
  6. 6. • younger and more connected • technology is important
  7. 7. • younger and more connected • technology is important • productivity & attention
  8. 8. • younger and more connected • technology is important • productivity & attention • positive experience
  9. 9. • younger and more connected • technology is important • productivity & attention • positive experience • be careful
  10. 10. 2. User Generated Content
  11. 11. • production and influence
  12. 12. • production and influence • availability of the tools
  13. 13. • production and influence • availability of the tools • social networks
  14. 14. 1 MySpace www.myspace.com 80.74% 2 Facebook www.facebook.com 10.32% 3 Bebo www.bebo.com 1.18% 4 BlackPlanet.com www.blackplanet.com 0.88% 5 Xanga www.xanga.com 0.87% 6 iMeem www.imeem.com 0.73% 7 Yahoo! 360 360.yahoo.com 0.72% 8 Classmates www.classmates.com 0.72% 9 hi5 www.hi5.com 0.69% 10 Tagged www.tagged.com 0.67% data: Hitwise, Feb 07
  15. 15. • production and influence • availability of the tools • social networks • audience
  16. 16. 91 82 49
  17. 17. • production and influence • availability of the tools • social networks • audience • reputation
  18. 18. • production and influence • availability of the tools • social networks • audience • reputation • ‘real’ world
  19. 19. “The ri s e i n p op ul a ri ty of s oci a l netw orki ng s i tes , onl i ne ga mi ng a nd cha tti ng on i ns ta nt mes s enger mea ns tha t more y oung p eop l e tha n ev er a re s ha ri ng thei r p ers ona l exp eri ences a nd d eta i l s w i th s tra ngers .” Ji m G a mb l e, Chi ef E xecuti v e Chi l d E xp l oi ta ti on a nd O nl i ne Protecti on Centre
  20. 20. 3. Video, Music & Gaming
  21. 21. • socialising
  22. 22. • socialising • “shifting” time and place
  23. 23. • socialising • “shifting” time and place • gaming
  24. 24. • socialising • “shifting” time and place • gaming • virtuality and exploitation
  25. 25. • socialising • “shifting” time and place • gaming • virtuality and exploitation • rights protection and p2p
  26. 26. • socialising • “shifting” time and place • gaming • virtuality and exploitation • rights protection and p2p • rating
  27. 27. 6. Personal Communication
  28. 28. 86% 85% 80% 78% 75% 40% 40% 33% 8 9 10 11 12 13 14 15
  29. 29. • direct connection
  30. 30. • direct connection • use & gender differences
  31. 31. • direct connection • use & gender differences • technology
  32. 32. • direct connection • use & gender differences • technology • cost
  33. 33. • direct connection • use & gender differences • technology • cost • safety
  34. 34. 7. You are the boss
  35. 35. • communication
  36. 36. • communication • attention and supervision
  37. 37. • communication • attention and supervision • take an interest - curiosity
  38. 38. • communication • attention and supervision • take an interest - curiosity • balance and perspective
  39. 39. • communication • attention and supervision • take an interest - curiosity • balance and perspective • parent properly
  40. 40. 8. Tools to Help
  41. 41. • monitoring - filtering - blocking
  42. 42. • monitoring - filtering - blocking • operating system tools
  43. 43. • monitoring - filtering - blocking • operating system tools • 3rd party tools
  44. 44. • monitoring - filtering - blocking • operating system tools • 3rd party tools • privacy settings
  45. 45. • monitoring - filtering - blocking • operating system tools • 3rd party tools • privacy settings • keep up to date
  46. 46. 9. Things to Think About
  47. 47. • users are different
  48. 48. • users are different • know what you have
  49. 49. • users are different • know what you have • keep taking the medicine
  50. 50. • users are different • know what you have • keep taking the medicine • know where to get help
  51. 51. • get an online profile • find/start a blog, or a wiki • sign up for Skype • sell something on eBay • get a Second Life

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