15 Ways to Improve Your Business SEO


Published on

Proper SEO techniques are essential to getting your business website noticed in search results. The higher you rank, the more likely potential customers are to see you. Using a few simple techniques, you can optimize your website and begin to see better search rankings.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

15 Ways to Improve Your Business SEO

  1. 1. 15 Ways to Improve Your Business SEOBy: Martin Armstrong Proper SEO techniques are essential to getting your business website noticed in search results. The higher you rank, the more likely potential customers are to see you. Using a few simple techniques, you can optimize your website and begin to see better search rankings. 1. Research KeywordsYou always want to know what keywords people are using to find your site. The search terms youoptimized for when first building your web presence may no longer be the best ones for driving traffic.Staying on top of what phrases are and aren’t working is essential to your SEO strategy.2. Don’t OverdoPutting as many keywords as possible into a page is known as “keyword stuffing,” and search enginesdon’t like it. In fact, a keyword density that’s too high can do more harm than good to your searchrankings. For good SEO, balance is key.3. Make the Most of TitlesCreate relevant titles for all pages on your site. A title should include important keywords for that pageas well as your business or brand name. The first 65-75 characters of a title will show up as the anchortext for your pages in search results, so make sure that the keywords you use match up to the content ofthe pages.4. Add DescriptionsEvery page on your site should have a short but informative meta description tag. What you put therewill show up underneath the page title in search results. Also be sure to use keyword-rich ALT text on allimages. Images alone can’t be indexed by search robots, so the ALT attribute adds a description ofwhat’s there, allowing it to be “seen” as part of the page.
  2. 2. 5. Keep URLs SimpleJust like you don’t want to stuff your pages full of too many keywords, you don’t want to createcumbersome filenames in an attempt to boost SEO. Short URLs are easier for people to remember. Forexample, if you have a page of bright red widgets for sale, try “http://www.widgets.com/red-widgets”instead of “http://www.widgets.com/brightredwidgetsforsalefrombusinessname”. The first URLincludes relevant keywords and says all that customers and search engines need to know.6. Strive for Easy NavigationThe easier it is for people to get around your site, the easier it will be for search engines. Intuitivenavigation structure allows search robots to crawl and index every page on your site without missinganything important. Plus, a good user experience is seen as a sign of good quality, which can have apositive impact on rankings.7. Create Quick-Loading PagesNeither visitors nor search engines look kindly on pages that take too long to load. Visitors to yourbusiness site are often looking for something specific, and they’re not going to want to wait around for abulky, graphics-intensive page to pop up. Similarly, search engines can crawl your site much faster ifyour pages are designed to deliver a seamless user experience.8. Build a Network of Quality BacklinksSearch engines notice if there are a large number of popular sites linking to yours. When reputable siteslink to your content, search engines interpret it as a signal that your site is in the same league. Freshlinks in blog posts and articles are even better, since they keep your site visible and show that yourcontent is still relevant. The more trusted sites that link to you, the better your chances of seeing highersearch rankings.9. Clean Up Bad LinksLinks from sites with poor content or bad reputations have a negative impact on your SEO efforts andcan drag your site down in search rankings. Locate these links and get rid of them if at all possible.10. Link Internally
  3. 3. Content you posted months or even years ago may be relevant to content you’re creating now. Linkingto it on new pages or blog posts shows that relevance to both visitors and search engines and helps youbuild a network of links within your site that search robots will use when indexing.11. Update Anchor TextGone are the days when “click here” was standard link text. The anchor text used for your site’sbacklinks and internal links should incorporate keywords from the pages they lead to. Current SEOknowledge dictates that, the more quality links a page has for specific keywords, the better the chancesit will rank high for that phrase.12. Offer High-Quality ContentFresh content keeps search engines interested in your site, but creating content for content’s sake ormaking new pages solely in an attempt to rank for more keywords damages the integrity of your site.Focus on giving your visitors interesting, informative content that’s relevant to what they’re looking forwhen they search your target keywords.13. Be an Active BloggerThe best way to create new, high-quality content for your site is to blog regularly. Use the same keywordstrategies in your posts as you do on your site to catch the eye of crawling search robots. Helpful,informative blog posts may generate links from other blog or news websites, thereby further improvingSEO.14. Engage in Social MediaBeing active on social media gives you a way to communicate directly with your customers as well as theopportunity to boost the visibility of your brand. Incorporate keywords into your social media updatesso that your profiles appear in search results. Keep all of your business information up to date to ensurethat both customers and search engines know where you are. Links shared by others via social mediamay also have a positive impact on SEO.15. Focus on PeopleSearch engines don’t read content the way people do. Everything on your site should be written withvisitors in mind. Keywords are important, but if people feel like your site is constructed solely for SEO
  4. 4. purposes, they’ll click away long before making a purchase. Write so that your content flows naturallyand keywords will become an organic part of your content.