Digital Surgeons Case Study
Sharp USA, leader in consumer appliances, was
looking for a revamp in the design and user
experience for the television section of their website.
They wanted to update their look & feel to reinforce
their presence as a modern, progressive brand in the
digital landscape. We were asked to explore and
redefine the consumer buying journey online by
putting the user at the center of the experience.
We updated and organized their product information architecture to streamline user filtering and act as a buyer’s comparison guide
online. This comparison guide helped educate the viewer and direct them to the right product for their needs. From there, the user
was led swiftly to the necessary purchase information either by locating a dealer or an online authorized retailer.
Planning & Strategy
Let the product sell itself
The design needed to hit the mark of being modern and practical while also not having any distractions to take
away from the products overall. We went through many different concepts from the original pitch to the final
design, ultimately landing on a minimalistic style with BIG captivating imagery for the products.
The right tool for the job
Another part of redefining the way people shop for televisions was creating the Sharp Selector. This product
recommendation tool captures specific user lifestyle decisions and determines the best fitting Sharp TV for them.
Letting the user make the
Users can choose important decision making factors
like the size of the television in comparison to the
room they will be putting it in, 3D, Quattron or Smart
TV to reach a personalized recommendation.
Every feature you
could ask for
We made sure to highlight all of the
great Sharp TV features by creating an
info center that is filled with all of the
unique qualities of the Sharp brand.
Users can browse by the specific
features they want most in their TV.
Each info center page directs users to
a point of purchase where users can
buy a TV with their desired features.