Social Media: Power to the People by Harry O'Brien, Collingwood FC


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Harry O'Brien from the Collingwood Football club tells us about how athletes can leverage Social Media to reach a wider audience.

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Social Media: Power to the People by Harry O'Brien, Collingwood FC

  1. 1. SOCIAL MEDIA: Power to the people!
  2. 2. WHY?
  3. 3. My Life’s purpose Share my ideas with a greater audience - Social Media offers a unique and exclusive opportunity to do that.
  4. 4. 3 key questions Why? What? How?
  5. 5. Why? 2 years ago I had a Facebook prejudice Denying social media = denying the multitude
  6. 6. From Negative to Positive Why? Because I have something to talk about Follow trends in the U.S and Europe Politicians, Musicians, actors etc WHY NOT?
  7. 7. What? Football is the vehicle I am using on my journey to fulfil my life’s purpose. Understanding the importance of establishing a brand Spread hope - positivity I have insights into the AFL - Use spotlight of AFL to shine on other areas What will others think?
  8. 8. How? Facebook experiment: From negative to positive - players complaints on privacy Twitter Insights into Collingwood through - Photos, Video, Merchandise
  9. 9. Power to the people! Where to from here? We live in a world of energy. We are energy “Power in the People”
  10. 10. Power to the people! No matter what you do in life, the more people you have aware = more power More power = more energy there is to work with