Social Media: Power to the People by Harry O'Brien, Collingwood FC

372 views

Published on

Harry O'Brien from the Collingwood Football club tells us about how athletes can leverage Social Media to reach a wider audience.

Published in: Sports
  • Be the first to comment

  • Be the first to like this

Social Media: Power to the People by Harry O'Brien, Collingwood FC

  1. 1. SOCIAL MEDIA: Power to the people!
  2. 2. WHY?
  3. 3. My Life’s purpose Share my ideas with a greater audience - Social Media offers a unique and exclusive opportunity to do that.
  4. 4. 3 key questions Why? What? How?
  5. 5. Why? 2 years ago I had a Facebook prejudice Denying social media = denying the multitude
  6. 6. From Negative to Positive Why? Because I have something to talk about Follow trends in the U.S and Europe Politicians, Musicians, actors etc WHY NOT?
  7. 7. What? Football is the vehicle I am using on my journey to fulfil my life’s purpose. Understanding the importance of establishing a brand Spread hope - positivity I have insights into the AFL - Use spotlight of AFL to shine on other areas What will others think?
  8. 8. How? Facebook experiment: From negative to positive - players complaints on privacy Twitter Harrysworld.com.au Insights into Collingwood through - Photos, Video, Merchandise
  9. 9. Power to the people! Where to from here? We live in a world of energy. We are energy “Power in the People”
  10. 10. Power to the people! No matter what you do in life, the more people you have aware = more power More power = more energy there is to work with

×