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Transmission 1 - Managing Innovation (Hal Sandbach)

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Hal Sandbach from Sony's presentation from the first Transmission session.

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Transmission 1 - Managing Innovation (Hal Sandbach)

  1. 1. Managing<br />Creativity<br />An approach from inside SCEE<br />
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  6. 6. Why do we create in SCEE?<br />How do we get ideas?<br />What do we do with those ideas?<br />
  7. 7. “Experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public”<br /> Akio Morita, Made in Japan<br />
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  10. 10. $ € £ ¥<br />
  11. 11. Why do we create in SCEE?<br />How do we get ideas?<br />What do we do with those ideas?<br />
  12. 12. How?<br />
  13. 13. Thinking<br />Ideas<br />Inputs<br />
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  17. 17. www.ideo.com<br />
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  23. 23.
  24. 24. Rain<br />What would be cool in a videogame?<br />Shower<br />Umbrella<br />Clouds<br />Water<br />
  25. 25. Tyre<br />Rubber<br />Tread<br />Black<br />Bald<br />Round<br />
  26. 26.
  27. 27. New Thinking<br />New<br />Ideas<br />New<br />Inputs<br />
  28. 28. Why do we create in SCEE?<br />How do we get ideas?<br />What do we do with those ideas?<br />
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  32. 32. Track record<br />
  33. 33. Why do we create in SCEE?<br />How do we get ideas?<br />What do we do with those ideas?<br />
  34. 34. Change established approaches<br />Spread the net wide<br />Survival of the fittest<br />

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