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Content marketing and the tools of content publishing

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Content marketing is a relatively new term in the web world that is an integrated process of creating and sharing the valuable media and publishing content to attract and retain the target customers in order to attain the profitable response. The subject matter of content marketing is very detailed and full of versatility that generally includes news, reviews, case studies, question and answer articles, how to use guides, photo representations and many other formats.

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Content marketing and the tools of content publishing

  1. 1. 3 4 5 6 7 8 9 10 Table of Contents About Digital seo guide Copyright Content Marketing Content Marketing Content Marketing Content Marketing Tools Content Marketing Tools Thank You.. Digital seo guide A Beginner's seo ... 2
  2. 2. About Digital seo guide Digitalseoguide.com is leading advance optimization technique blog. On a mission to make Advance optimization process hassle-free which include search engine optimization(seo),pay per click(ppc), social media optimization(smo), competitors keyword research etc. DSG has best of variety marketing optimization search and an in depth unit for information resources and recommendation in Advance digital marketing. 3
  3. 3. Copyright Author [Arpit singh] Editor [seo guide] Copyright © 2015 [www.digitalseoguide.com] 4
  4. 4. Content Marketing Content marketing and the tools of content publishing What is the content marketing: Content marketing is a relatively new term in the web world that is an integrated process of creating and sharing the valuable media and publishing content to attract and retain the target customers in order to attain the profitable response. The subject matter of content marketing is very detailed and full of versatility that generally includes news, reviews, case studies, question and answer articles, how to use guides, photo representations and many other formats. 5
  5. 5. Content Marketing Content marketing and the tools of content publishing Producing the content: The entire web business is working around the production of valuable, creative and resourceful content. It is the key factor of success of content marketing as it is the set of tactics to stay in the market and get desired returns. A good content creates a buzz for your product or services, attracts their attention and force them to make a positive opinion about it. A good content can convert an audience into a client. 6
  6. 6. Content Marketing Tools of content publishing Tools of content marketing: While the entire online business is revolving around the content marketing and content creation, so it is essential to understand the ways or tactics of content publishing and content marketing. A set of tools can be proved very useful here, by applying it carefully and efficiently one can achieve its market goals and profit targets. These tools can be classified in the given categories: 1. Idea generation tools : To generate the idea for a blog or article one can add some software support in his or her system that can help him in gathering the detailed information about that particular subject. 1-Raddit. 2-Google trend. 3-Quora are some popular tools option. 7
  7. 7. Content Marketing Tools 2. Content discovery tools: A wholesome collection of support software is available in the market that can guide you to understand the points of highest preference. Such software help to find out the most searched keywords and the favorite sites. Some examples are 1-Topsy Pro. 2-BuzzSumo. 3-Social Mention. 3. Content creation: A good content is always fresh, interesting and original. If you are not a highly skilled or experienced writer, you may get help of some tools such as 1-OpenOffice. 2-Grammerly. 3-Hemingway. 4-Taxtbroker and any of their kind. 8
  8. 8. Content Marketing Tools 4. Content optimization: One cannot be the part of the successful content marketer’s community if he under estimate the content optimization. It improves he content ROI, and helps to become more polished and attractive. The tools for helping in content optimization can be 1-Yost, 2-TrainDemon, 3-Look Book HQ etc. 9
  9. 9. Thank You.. Digital seo guide A Beginner's seo Guide www.digitalseoguide.com 10

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