Losing control of your brand - the right way
A presentation given by Fergus Kibble of Hill & Knowlton Australia, at Digital Now Australia (DNA09).
Brand reputation in the digital world means losing control of your brand.
It means re-shaping the level of engagement with your target market and letting them amplify their opinions to countless thousands of other consumers. Managing your reputation on line in the web 2.0 world presents one of the greatest challenges for marketers today.
This video provides practical and compelling lessons, learning from those brands that got it right, and those brands who may well be the poster children of social media failure.
Learn how to harness the benefits of your internal ambassadors as well as the value of internal communications and crisis management in the digital realm.
Consider the components you require for a well planned, strategic and tactical response and the unpredictability of consumer sentiment when your brand is in the social media headlights. Gain new knowledge on how to introduce agility and real time engagement for your brand in the web 2.0 sphere.