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Digital Now Australia 2010
Justin Baird's Presentation
The age old debate of Nature versus Nurture is happening right now online. The third reincarnation of the Internet is being driven by social engagement - engagement that provides an interactive, lean-forward opportunity for anyone to be a part of the conversation. More and more products and services are being deployed on the web, and this presents new challenges and opportunities for measurement of user-experience, behaviour and engagement on a large scale.
How is consumer behaviour driven online, and how do we determine success online? We need metrics that can help businesses develop insights to make decisions that are both data-driven and user-centred - focused on people's behaviour, not the technology!
Nature versus Nurture explores online engagement, social design, consumer connections and how the data flood can be siphoned into valuable behavioural insights.